Karachi, June 25, 2025 — In a groundbreaking development, Symmetry Group Limited has announced the launch of AffairStudio.ai, Pakistan’s first Generative AI Creative Studio, ushering in a new era of brand storytelling driven by artificial intelligence and emotional intelligence.
This milestone was officially disclosed in a regulatory filing with the Pakistan Stock Exchange (PSX) on Wednesday.
The initiative marks a significant leap forward in the country’s creative landscape. AffairStudio.ai, co-founded by four seasoned professionals from the advertising and technology sectors, integrates cutting-edge AI with human-centric design to create immersive content across voice, video, design, and interactive platforms. The studio aims to reshape the way commercial content, particularly advertising films, is conceptualized and produced in Pakistan.
Symmetry Group holds a 70% equity stake in AffairStudio.ai, while the remaining 30% is retained by the co-founders. The company has maintained strategic oversight of the venture to ensure alignment with its broader innovation roadmap and digital transformation strategy. This partnership underscores Symmetry’s commitment to building next-generation creative tools that merge machine intelligence with emotional depth.
The launch of AffairStudio.ai is more than just a business expansion—it’s a reflection of Symmetry’s forward-thinking approach to redefining digital experiences. With this new venture, Symmetry is reinforcing its position as a leader in AI-powered innovation, offering brands a unique opportunity to connect with audiences through intelligent storytelling techniques that are both scalable and emotionally engaging.
As a pioneer in the digital technology and transformation space, Symmetry Group Limited has consistently focused on revolutionizing core business functions through digital strategy, data science, artificial intelligence, and interactive marketing. The establishment of the AI creative studio marks another milestone in the company’s evolving journey to fuse creativity with cutting-edge technology.
By launching AffairStudio.ai, Symmetry is not only setting a new benchmark for the Pakistani market but also paving the way for the future of AI-enhanced creativity in the global branding arena.