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Tag: Apple IOS

  • Apple launches iPhone 14 Pro and 14 Pro Max

    Apple launches iPhone 14 Pro and 14 Pro Max

    CUPERTINO, CALIFORNIA: Apple today announced iPhone 14 Pro and iPhone 14 Pro Max, the most advanced Pro lineup ever, featuring the Dynamic Island — a new design that introduces an intuitive way to experience iPhone — and the Always-On display.

    Powered by A16 Bionic, the fastest chip ever in a smartphone, iPhone 14 Pro introduces a new class of pro camera system, with the first-ever 48MP Main camera on iPhone featuring a quad-pixel sensor, and Photonic Engine, an enhanced image pipeline that dramatically improves low-light photos.

    These groundbreaking advancements make iPhone even more indispensable for everyday tasks, creative projects, and now even emergency situations with features such as Emergency SOS via satellite and Crash Detection. iPhone 14 Pro and iPhone 14 Pro Max will be available in four gorgeous new finishes: deep purple, silver, gold, and space black. Pre-orders begin Friday, September 9, with availability beginning Friday, September 16. 

    “Our customers count on their iPhone every day, and with iPhone 14 Pro and iPhone 14 Pro Max, we’re delivering more advancements than any other iPhone. iPhone 14 Pro introduces a camera system that empowers every user — from the casual user to the professional — to take their best photos and video, and innovative new technologies like the Always-On display and the Dynamic Island, which offers new interactions for notifications and activities,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Groundbreaking safety capabilities bring users even more security, offering help when they need it most. And with the incredibly powerful and efficient A16 Bionic chip and all-day battery life, this is the best iPhone yet.”

    A Stunning Design and the Most Advanced Display on a Smartphone

    iPhone 14 Pro and iPhone 14 Pro Max feature a beautiful surgical-grade stainless steel and textured matte glass design in four stunning colors. Available in 6.1-inch and 6.7-inch sizes,1 both models include a new Super Retina XDR display with ProMotion that features the Always-On display for the first time ever on iPhone, enabled by a new 1Hz refresh rate and multiple power-efficient technologies. This makes the new Lock Screen even more useful, keeping the time, widgets, and Live Activities available at a glance. The advanced display also brings the same peak HDR brightness level as Pro Display XDR, and the highest outdoor peak brightness in a smartphone: up to 2000 nits, which is twice as bright as iPhone 13 Pro.

    Both models include a new Super Retina XDR display with ProMotion that features the Always-On display for the first time ever on iPhone, enabled by a new 1Hz refresh rate and multiple power-efficient technologies.

    iPhone 14 Pro and iPhone 14 Pro Max also continue to offer industry-leading durability features with the Ceramic Shield front cover — tougher than any smartphone glass — and are protected from common spills and accidents with water and dust resistance.

    Dynamic Island: An Interactive User Experience

    The Dynamic Island enables new ways to interact with iPhone, featuring a design that blends the line between hardware and software, adapting in real time to show important alerts, notifications, and activities. With the introduction of the Dynamic Island, the TrueDepth camera has been redesigned to take up less of the display area. Without impeding content on the screen, the Dynamic Island maintains an active state to allow users easier access to controls with a simple tap-and-hold. Ongoing background activities like Maps, Music, or a timer remain visible and interactive, and third-party apps in iOS 16 that provide information like sports scores and ride-sharing with Live Activities can take advantage of the Dynamic Island. 

    The Dynamic Island blurs the line between hardware and software, fluidly expanding into different shapes to clearly convey important activities like Face ID authentication.

    A New Class of Pro Camera System

    The pro camera system on iPhone 14 Pro and iPhone 14 Pro Max pushes the boundaries of what’s possible in a smartphone, empowering every user — casual or professional — to capture the best photos and video.

    The pro camera system on iPhone 14 Pro and iPhone 14 Pro Max takes computational photography even further with the introduction of Photonic Engine, improving mid- to low-light performance across all cameras through a deep integration of hardware and software.

    iPhone 14 Pro takes computational photography even further with Photonic Engine, offering a giant leap for mid- to low-light performance in photos across all cameras through a deep integration of hardware and software: up to 2x on the Main camera, up to 3x on the Ultra Wide camera, up to 2x on the Telephoto camera, and up to 2x on the TrueDepth camera. Photonic Engine enables this dramatic increase in quality by applying Deep Fusion earlier in the imaging process to deliver extraordinary detail, and preserve subtle textures, provide better color, and maintain more information in a photo.

    For the first time ever, the Pro lineup features a new 48MP Main camera with a quad-pixel sensor that adapts to the photo being captured, and features second-generation sensor-shift optical image stabilization. For most photos, the quad-pixel sensor combines every four pixels into one large quad pixel equivalent to 2.44 µm, resulting in amazing low-light capture and keeping photo size at a practical 12MP.

    The quad-pixel sensor also enables a 2x Telephoto option that uses the middle 12 megapixels of the sensor for full-resolution photos and 4K videos with no digital zoom. This delivers optical quality at a familiar focal length, which is great for features like Portrait mode. The quad-pixel sensor also brings benefits to pro workflows, optimizing for detail in ProRAW. And with a new machine learning model designed specifically for the quad-pixel sensor, iPhone now shoots ProRAW at 48MP with an unprecedented level of detail, enabling new creative workflows for pro users.

    The quad-pixel sensor on the 48MP Main camera brings benefits to pro workflows, optimizing for detail in ProRAW and allowing for an unprecedented level of detail.

    Additional pro camera system upgrades and features include:

    A new 12MP Ultra Wide camera with 1.4 µm pixels, which delivers sharper images with more detail, improving already powerful macro photography capabilities.

    An improved Telephoto camera that offers 3x optical zoom.

    A new front TrueDepth camera with an ƒ/1.9 aperture that enables better low-light performance for photos and video. Using autofocus for the first time, it can focus even faster in low light and capture group shots from farther away.

    A new Adaptive True Tone flash that has been completely redesigned with an array of nine LEDs that change pattern based on the chosen focal length.

    Powerful computational photography benefits like Night mode, Smart HDR 4, Portrait mode with Portrait Lighting, Night mode Portrait photos, Photographic Styles to personalize the look of every photo, and Apple ProRAW.

    A new Action mode for incredibly smooth-looking video that adjusts to significant shakes, motion, and vibrations, even when video is being captured in the middle of the action.

    Cinematic mode, now available in 4K at 30 fps and 4K at 24 fps.

    Pro-level workflows for video, including ProRes and end-to-end Dolby Vision HDR.

    A new Action mode allows for incredibly smooth-looking video that adjusts to significant shakes, motion, and vibrations, even when video is being captured in the middle of the action.

    Crash Detection and Emergency SOS via Satellite

    The entire iPhone 14 lineup introduces groundbreaking safety capabilities that can provide emergency assistance when it matters most. With a new dual-core accelerometer capable of detecting G-force measurements of up to 256Gs and a new high dynamic range gyroscope, Crash Detection on iPhone can now detect a severe car crash and automatically dial emergency services when a user is unconscious or unable to reach their iPhone.

    These capabilities build on existing components, like the barometer, which can now detect cabin pressure changes, the GPS for additional input for speed changes, and the microphone, which can recognize loud noises typified by severe car crashes. Advanced Apple-designed motion algorithms trained with over a million hours of real-world driving and crash record data provide even better accuracy.

    When combined with Apple Watch, Crash Detection seamlessly leverages the unique strength of both devices to get users help efficiently. When a severe crash is detected, the emergency services call interface will appear on Apple Watch, as it is most likely to be in closer proximity to the user, while the call is placed through iPhone if it is in range for the best possible connection.

    The iPhone 14 lineup also introduces Emergency SOS via satellite, which combines custom components deeply integrated with software to allow antennas to connect directly to a satellite, enabling messaging with emergency services when outside of cellular or Wi-Fi coverage.

    Satellites are moving targets with low bandwidth, and it can take minutes for messages to get through. Since every second counts, with Emergency SOS via satellite, iPhone front-loads a few vital questions to assess the user’s situation and shows them where to point their phone to connect to a satellite. The initial questionnaire and follow-up messages are then relayed to centers staffed by Apple‑trained specialists who can call for help on the user’s behalf.

    This breakthrough technology also allows users to manually share their location over satellite with Find My when there is no cellular or Wi-Fi connection, providing a sense of security when hiking or camping off the grid. Emergency SOS via satellite will be available to users in the US and Canada in November, and the service will be free for two years.

    A16 Bionic: The Fastest Chip in a Smartphone

    The A16 Bionic chip in iPhone 14 Pro and iPhone 14 Pro Max is generations ahead of the competition, and unlocks unparalleled experiences like the Dynamic Island, powers all-day battery life,7 and delivers impressive computational photography capabilities. With two high-performance cores and four high-efficiency cores, the new 6-core CPU is up to 40 percent faster than the competition and easily handles demanding workloads. A16 Bionic features an accelerated 5-core GPU with 50 percent more memory bandwidth — perfect for graphics-intensive games and apps — and a new 16-core Neural Engine capable of nearly 17 trillion operations per second. Using Apple’s best-in-class fusion architecture to combine performance and energy savings, the chip delivers more performance with a fraction of the power compared to the competition. 

    Fundamental to the pro camera system, A16 Bionic powers incredible computational photography features. The CPU, GPU, Neural Engine, and image signal processor seamlessly work together to support the new camera hardware and perform up to 4 trillion operations per photo.

    A16 Bionic is generations ahead of the competition and powers incredible computational photography features.

    Powerful Cellular Capabilities and 5G

    iPhone offers users super-fast downloads and uploads, better streaming, and real-time connectivity with 5G to help them stay in touch, share, and enjoy content.8 Support for 5G on iPhone now extends to over 250 carrier partners in over 70 markets around the world, with expanded support for standalone networks. eSIM allows users to easily connect or quickly transfer their existing plans digitally, is a more secure alternative to a physical SIM card, and allows for multiple cellular plans on a single device. iPhone 14 Pro and iPhone 14 Pro Max remove the SIM tray for US models, enabling users to more quickly and easily set up their device.

    Apple Fitness+ for All iPhone Users

    Later this fall, for the first time ever, Apple Fitness+ will be available for all iPhone users to subscribe to and enjoy in the 21 countries it is offered in, even if they don’t have an Apple Watch. iPhone users will have access to the entire service featuring over 3,000 studio-style workouts and meditations, all led by a diverse and inclusive team of trainers. Fitness+ users will see onscreen trainer guidance and interval timing, and estimated calories burned will be used to make progress on their Move ring. Fitness+ will be fully integrated with the Fitness app coming with iOS 16 and located in the middle tab, where users can stay motivated to close their Move ring through awards, activity sharing, and more. Users only need an iPhone to sign up, and can then experience Fitness+ on iPhone, iPad, and Apple TV.

    Featuring iOS 16

    Designed to take advantage of the new capabilities of iPhone 14 Pro, iOS 16 features a reimagined Lock Screen along with new communication, sharing, and intelligence features that together change the way users experience iPhone. The Lock Screen is more personal, beautiful, and helpful than ever with a multilayered effect that artfully sets subjects of photos in front of the time, and newly designed widgets that offer information at a glance. For Lock Screen inspiration, the wallpaper gallery offers a range of options, including Apple collections, a Weather wallpaper to see live weather conditions as they change throughout the day, an Astronomy wallpaper for views of the Earth, moon, and solar system, and many more. With Messages, users can now edit or recall recently sent messages, and mark conversations as unread to revisit them later.9 iCloud Shared Photo Library makes it even easier to share a collection of photos with family.10 Live Text gets more powerful with the ability to recognize text in video and quickly convert currency, translate text, and more, and Visual Look Up adds a new feature that allows users to tap and hold on the subject of an image to lift it from the background and place it in apps like Messages.

    iPhone and the Environment

    iPhone 14 Pro and iPhone 14 Pro Max are designed to minimize their impact on the environment, with 100 percent recycled rare earth elements used in all magnets, including those used in MagSafe, and 100 percent recycled tungsten in the Taptic Engine. Both models also include 100 percent recycled tin in the solder of multiple printed circuit boards, and 100 percent recycled gold in the plating of multiple printed circuit boards and in the wire of all cameras. Fiber-based packaging does not use outer plastic wrap, bringing Apple closer to its goal of completely removing plastic from all packaging by 2025. 

    Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to be 100 percent carbon neutral across its entire manufacturing supply chain and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will have net-zero climate impact.

    Pricing and Availability

    iPhone 14 Pro and iPhone 14 Pro Max will be available in deep purple, silver, gold, and space black in 128GB, 256GB, 512GB, and 1TB storage capacities. 

    Customers in Australia, Canada, China, France, Germany, India, Italy, Japan, Saudi Arabia, Singapore, Spain, Thailand, the UAE, the UK, the US, and 30 other countries and regions will be able to pre-order iPhone 14 Pro and iPhone 14 Pro Max beginning at 5 a.m. PDT on Friday, September 9, with availability beginning Friday, September 16. 

    iPhone 14 Pro and iPhone 14 Pro Max will be available in Malaysia, Turkey, and 20 other countries and regions beginning Friday, September 23.

    Emergency SOS via satellite will be available starting in the US and Canada in November, and the service will be included for free for two years with the activation of iPhone 14 Pro and iPhone 14 Pro Max.

    Customers can get iPhone 14 Pro for $41.62 (US) a month for 24 months or $999 (US) before trade-in, and iPhone 14 Pro Max for $45.79 (US) a month for 24 months or $1,099 (US) before trade-in from the Apple Store.

  • Apple unveils Watch Ultra Pro with new design

    Apple unveils Watch Ultra Pro with new design

    CUPERTINO, CALIFORNIA: Apple today announced Apple Watch Ultra, which brings a new bold design and a wide range of features built for endurance, exploration, and adventure. Apple Watch Ultra introduces a 49mm titanium case and flat sapphire front crystal that reveals the biggest and brightest Apple Watch display yet. A customizable Action button offers instant access to a wide range of useful features. Apple Watch Ultra has the best battery life of any Apple Watch, reaching up to 36 hours during normal use.

    Additionally, a new low-power setting, ideal for multi-day experiences, can extend battery life to reach up to 60 hours. The Wayfinder watch face is designed specifically for the larger Apple Watch Ultra display and includes a compass built into the dial, with space for up to eight complications. Apple Watch Ultra also brings three new bands — Trail Loop, Alpine Loop, and Ocean Band — offering unique design features that provide a secure and comfortable fit for every adventure.

    READ MORE: Date to unveil Apple’s iPhone 14

    Apple Watch Ultra is available to order today, with availability beginning Friday, September 23.

    “Inspired by explorers and athletes from around the world, we created an entirely new category of Apple Watch designed for new and extreme environments — it’s the most rugged and capable Apple Watch yet,” said Jeff Williams, Apple’s chief operating officer. “Apple Watch Ultra is a versatile tool that empowers users to push their boundaries with adventure, endurance, and exploration.”

    Made from aerospace-grade titanium, Apple Watch Ultra provides the perfect balance of weight, durability, and corrosion resistance. The case rises up to surround all edges of the flat sapphire front crystal, protecting the Retina display, which is up to 2000 nits — 2x brighter than any Apple Watch display yet. The new Action button in high-contrast international orange is easily customized for instant access to a variety of features, including Workouts, Compass Waypoints, Backtrack, and more.

    Apple Watch Ultra has three built-in microphones to significantly improve sound quality in voice calls during any conditions. An adaptive beamforming algorithm uses the microphones to capture voice while reducing ambient background sounds, resulting in remarkable clarity. In challenging windy environments, Apple Watch Ultra uses advanced wind noise-reduction algorithms, including machine learning, to deliver clear and intelligible audio for calls.

    Designed specifically for endurance athletes and runners, the Trail Loopband is the thinnest Apple Watch band to date. The lightweight woven textile is both soft and flexible, allowing it to cinch to the optimal fit, and the convenient tab is designed for quick and easy adjustment.

    With explorers in mind, the Alpine Loop band features two integrated layers made from one continuous weaving process that eliminates the need for stitching. The top loops, interspersed with high-strength yarn, provide adjustability and a secure attachment for the titanium G-hook fastener.

    The Ocean Bandis designed specifically for extreme water sports and recreational diving with a titanium buckle and corresponding spring-loaded loop. Molded from a flexible fluoroelastomer, it stretches and utilizes the tubular geometry for a secure fit. The Ocean Band also has an optional extra-long tail that allows users to comfortably wear over a wetsuit.

    Apple Watch Ultra is an incredible tool for endurance athletes or those who aspire to push beyond their limits. For the first time ever in an Apple Watch, the precision dual-frequency GPS integrates both L1 and the latest frequency, L5, plus new positioning algorithms. Apple Watch Ultra delivers the most accurate GPS of any Apple Watch to date, providing users the most precise distance, pace, and route data for training and competing.

    READ MORE: Apple announces Self Service Repair for MacBooks

    Apple Watch Ultra is powered by watchOS 9, which includes new advanced running metrics to measure performance, like Stride Length, Ground Contact Time, Vertical Oscillation, and Running Power. New Workout Views, such as Segments, Splits, and Elevation, provide important metrics at just a glance, and thanks to the larger display, Apple Watch Ultra is the only Apple Watch that can show six metrics at once. Users can take their training to the next level with features such as Heart Rate Zones, Custom Workouts, Pacer, and, coming later this year, Race Route. For triathlons, duathlons, or activities with any sequence of swimming, biking, or running, the new Multisport workout includes autodetection to easily switch between workouts. Apple Watch Ultra has enough battery life for most users to complete a long-course triathlon, consisting of a 2.4-mile swim, 112-mile bike ride, and full marathon at 26.2 miles.

    The Action button can instantly begin workouts and move users to the next interval of a Custom Workout or the next leg of a Multisport workout. It can also be used to mark segments, complementing the new Track running experience, which automatically provides the ultimate pacing and distance estimates for runners at a track.

    Apple Watch Ultra is designed for water sports, including extreme activities like kitesurfing and wakeboarding, along with recreational scuba diving to 40 meters with the new Oceanic+ app. To support these underwater adventures, Apple Watch Ultra is certified to WR100. Apple Watch Ultra is also certified to EN 13319, which is an internationally recognized standard for dive accessories, including depth gauges that are relied upon by recreational divers around the world.5

    Utilizing a new depth gauge, Apple Watch Ultra features a Depth app designed with an intuitive user interface. With just a glance, the Depth app displays time, current depth, water temperature, duration under water, and max depth reached. Users can program the Action button to instantly launch the Depth app.

    In partnership with Huish Outdoors, known for delivering innovative and reliable equipment for recreational diving, the new Oceanic+ app turns Apple Watch Ultra into a capable dive computer. Available from the App Store later this fall, the app runs the Bühlmann decompression algorithm, and includes dive planning, easy-to-read dive metrics, visual and haptic alerts, no-decompression limit, ascent rate, and safety stop guidance. Oceanic+ also offers a personalized user profile, reports on current and local dive conditions, and a dive logbook that can be shared with family and friends and automatically syncs to iPhone.

    “We’re thrilled to partner with Apple to combine our world-renowned expertise in scuba with the unique capability of Apple Watch Ultra to turn the same everyday watch into an innovative dive computer,” said Mike Huish, CEO of Huish Outdoors. “With Oceanic+, Apple Watch Ultra users can enjoy a new and enriched experience during scuba activities.”

    Apple Watch Ultra includes all of the connectivity, activity, and health features that have made Apple Watch the best-selling smartwatch in the world — from heart rate monitoring and the ECG and Blood Oxygen apps, to Activity rings and Mindfulness, along with additional health, safety, and navigation features.

    Apple Watch Ultra features innovative new temperature-sensing capabilities that enable further insights into women’s health. The unique two-sensor design reduces bias from the outside environment and the body itself. Utilizing the new capabilities, users can receive retrospective ovulation estimates, which can be helpful for family planning. Temperature sensing also enables improved period predictions for users who menstruate. With iOS 16 and watchOS 9, Cycle Tracking users can now receive a notification if their logged cycle history shows a possible deviation, which can be a symptom of underlying health conditions.

    Using two new motion sensors and an advanced sensor-fusion algorithm, Apple Watch can detect a severe car crash with Crash Detection. When Apple Watch detects a severe car crash, the device will check in with the user and dial emergency services if they are unresponsive after a 10-second countdown. Emergency responders will receive the user’s device location, which is also shared with emergency contacts.

  • Date to unveil Apple’s iPhone 14

    Date to unveil Apple’s iPhone 14

    Apple is likely to unveil its iPhone 14 in the first week of September 2022. Reports suggest that the company may launch the product on September 7, 2022.

    According to Bloomberg.com, it would be the earliest iPhone launch since 2016 and be followed by the new device going on sale September 16—about a week ahead of last year’s schedule.

    The event will be on the Wednesday after Labor Day, an atypical day for Apple product launches. It signals that the company wanted to leave that Tuesday free. Why? Perhaps because press and other guests will need a travel day after the Monday holiday.

    On July 28, 2022, Apple announced financial results for its fiscal 2022 third quarter ended June 25, 2022. The company posted a June quarter revenue record of $83.0 billion, up 2 percent year over year, and quarterly earnings per diluted share of $1.20.

    “This quarter’s record results speak to Apple’s constant efforts to innovate, to advance new possibilities, and to enrich the lives of our customers,” said Tim Cook, Apple’s CEO.

    “As always, we are leading with our values, and expressing them in everything we build, from new features that are designed to protect user privacy and security, to tools that will enhance accessibility, part of our longstanding commitment to create products for everyone.”

    “Our June quarter results continued to demonstrate our ability to manage our business effectively despite the challenging operating environment. We set a June quarter revenue record and our installed base of active devices reached an all-time high in every geographic segment and product category,” said Luca Maestri, Apple’s CFO. “During the quarter, we generated nearly $23 billion in operating cash flow, returned over $28 billion to our shareholders, and continued to invest in our long-term growth plans.”

    Apple’s board of directors has declared a cash dividend of $0.23 per share of the Company’s common stock.

  • Apple announces Self Service Repair for MacBooks

    Apple announces Self Service Repair for MacBooks

    Apple announced Self Service Repair will be available from August 23, 2022 for MacBook Air and MacBook Pro notebooks with the M1 family of chips, providing repair manuals and genuine Apple parts and tools through the Apple Self Service Repair Store.

    According to a statement Self Service Repair for iPhone launched earlier this year and the program will expand to additional countries — beginning in Europe — as well as additional Mac models later this year.

    Self Service Repair for MacBook Air and MacBook Pro offers more than a dozen different repair types for each model, including the display, top case with battery, and trackpad, with more to come. Customers who are experienced with the complexities of repairing electronic devices will be able to complete repairs on these Mac notebooks, with access to many of the same parts and tools available to Apple Store locations and Apple Authorized Service Providers.

    To start the Self Service Repair process, a customer will first review the repair manual for the product they want to repair by visiting support.apple.com/self-service-repair. Then, they can visit the Apple Self Service Repair Store and order the necessary parts and tools.

    Every genuine Apple part is designed and engineered for each product, and goes through extensive testing to ensure the highest quality, safety, and reliability. Customers can send replaced parts back to Apple for refurbishment and recycling, and in many cases receive credit of their purchase by doing so.

    The Apple tools are custom designed to help provide the best repairs for Apple products, and are engineered to withstand the rigors of high-volume, professional repair operations where safety and reliability are the utmost priority. Apple will offer rental kits for $49, so that customers who do not want to purchase tools for a single repair still have access to these professional repair tools. Customers will have access to the tool kit for one week and it will be shipped free of charge.

    Self Service Repair is part of Apple’s efforts to further expand access to repairs. For the vast majority of customers who do not have experience repairing electronic devices, visiting a professional repair provider with certified technicians who use genuine Apple parts is the safest and most reliable way to get a repair.

    Over the past three years, Apple has nearly doubled the number of service locations with access to genuine Apple parts, tools, and training, including more than 3,500 Independent Repair Providers.

    A global network of more than 5,000 Apple Authorized Service Providers supports more than 100,000 active technicians. As a result, in the US, eight out of 10 Apple customers are located within 20 minutes of an authorized service provider.

  • Xiaomi plans assembly plant in Pakistan

    Xiaomi plans assembly plant in Pakistan

    Xiaomi has planned assembly plant in Pakistan within the next three to four months. This strategic move not only signifies a significant milestone for the tech giant but also carries promising prospects for the Pakistani market.

    (more…)
  • Apple launches iPhone 11 Pro, iPhone 11 Pro Max smartphones

    Apple launches iPhone 11 Pro, iPhone 11 Pro Max smartphones

    CUPERTINO, California: Apple on Tuesday announced iPhone 11 Pro and iPhone 11 Pro Max, a new pro line for iPhone that delivers advanced performance for users who want the very best smartphone.

    The new Super Retina XDR display is a pro display with the brightest display ever in an iPhone, a statement said.

    The powerful Apple-designed A13 Bionic chip provides unparalleled performance for every task while enabling an unprecedented leap in battery life to easily get through the day.

    A new triple-camera system provides a pro-level camera experience with an Ultra Wide, Wide and Telephoto camera, delivering huge improvements to low-light photography and offering the highest quality video in a smartphone that is great for shooting action videos.

    iPhone 11 Pro and iPhone 11 Pro Max come in four gorgeous finishes including a beautiful new midnight green, and will be available for pre-order beginning Friday, September 13 and in stores beginning Friday, September 20.

    “iPhone 11 Pro and iPhone 11 Pro Max are the most powerful and advanced smartphones we have ever made. They are packed with sophisticated technology that pros can count on to get their work done, and for anyone who wants the very best device made, even if they are not a pro,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 11 Pro has the first triple-camera system in iPhone and is far and away the best camera we’ve ever made, it provides our customers with great range of creative control and advanced photo and video editing features in iOS 13. The Super Retina XDR is the brightest and most advanced display in iPhone and the A13 Bionic chip sets a new bar for smartphone performance and power efficiency.”

    The statement said that the iPhone 11 Pro and iPhone 11 Pro Max have a textured matte glass back and polished stainless steel band, and come in four stunning finishes including a beautiful new midnight green. The most powerful devices are also designed to be durable — iPhone 11 Pro and iPhone 11 Pro Max feature the toughest glass ever in a smartphone and are rated IP68 for water resistance up to 4 meters for up to 30 minutes, and are protected against everyday spills including coffee and soda.

    The new Super Retina XDR display, a custom-designed OLED, provides users an immersive HDR viewing experience for movies and other high-definition video with up to 1,200 nits brightness.

    Super Retina XDR features wide color support with system-wide color management and True Tone to offer a more natural viewing experience. With a 2 million-to-one contrast ratio with true blacks, pro users can enjoy a more vivid viewing experience for HDR videos and photos, and the Super Retina XDR display is even more power efficient.

    Customers can interact with their favorite apps in a quick, seamless way with Haptic Touch deeply integrated across iOS 13 to provide app shortcuts for everyday tasks right from the Home screen, including taking a selfie in Camera, checking an appointment in Calendar or previewing email within Mail with just a simple press

    Fastest Performance with the Best Battery Life A13 Bionic, the fastest chip ever in a smartphone, provides unparalleled performance for every task iPhone 11 Pro and iPhone 11 Pro Max handle and features up to 20 percent faster CPU and GPU than A12. A13 Bionic is built for machine learning, with a faster Neural Engine for real-time photo and video analysis, and new Machine Learning Accelerators that allow the CPU to deliver more than 1 trillion operations per second. Together, A13 Bionic and iOS 13 make up the best machine learning platform in a smartphone.

    All of this compute, graphics and ML performance is delivered while still enabling an unprecedented leap in battery life, with iPhone 11 Pro offering up to four more hours of battery life in a day than iPhone XS, and iPhone 11 Pro Max offering up to five hours more than iPhone XS Max.

    A Pro Camera System for Everyone

    iPhone 11 Pro introduces a transformative triple-camera system with all-new Ultra Wide, Wide and Telephoto cameras, deeply integrated into iOS to create a pro-level camera experience designed for everyone.

    iPhone 11 Pro and iPhone 11 Pro Max set a new standard in video, with the highest quality video ever in a smartphone. Each camera in the triple-camera system records brilliant 4K video with extended dynamic range and cinematic video stabilization. With a wider field of view and large focal plane, the Ultra Wide camera is great for shooting action videos. Users can easily zoom between each of the three cameras, while Audio Zoom matches the audio to the video framing for more dynamic sound. With iOS 13, powerful video editing tools are accessible to everyone with the ability to rotate, crop, increase exposure and apply filters to videos instantly. These adjustments are easy to apply and review at a glance, so even a novice can create professional quality video projects.

    With the tight integration between hardware and software, iPhone 11 Pro and iPhone 11 Pro Max take the traditional camera experience even further in a way only Apple can. The all-new Ultra Wide camera fundamentally changes the camera experience by capturing four times more scene, great for taking landscape or architecture photos, tight shots and more.

    The new Wide sensor with 100 percent Focus Pixels and advanced software enables Night mode, and delivers huge improvements to photos shot in indoor and outdoor low-light environments, resulting in brighter images with natural colors and reduced noise.
    The triple-camera system takes Portrait mode to a new level with the ability to choose Wide and Telephoto framing, enabling Portrait mode with a wider field of view, great for taking portraits of multiple people. The Telephoto camera features a larger ƒ/2.0 aperture to capture 40 percent more light compared to iPhone Xs for better photos and videos.

    Next-generation Smart HDR uses advanced machine learning to recognize subjects in the frame and intelligently relight them for more natural-looking images with greater detail. A new True Tone flash is over 30 percent brighter. Deep Fusion, coming later this fall, is a new image processing system enabled by the Neural Engine of A13 Bionic. Deep Fusion uses advanced machine learning to do pixel-by-pixel processing of photos, optimizing for texture, details and noise in every part of the photo.

    A redesigned camera interface provides a more immersive experience that works together with the triple-camera system and all-screen display to let users see and capture the area outside of the frame. For the first time, users can easily record video without switching out of Photo mode with QuickTake by simply holding the shutter button to start recording.

    The new TrueDepth camera introduces a new 12MP camera with a wider field of view to capture selfies, and next-generation Smart HDR enables more natural-looking photos. Expressive selfie videos take on a whole new look with the TrueDepth camera that now records 4K video at up to 60 fps and 120 fps slo-mo.

    Additional Features

    The new Apple-designed U1 chip uses Ultra Wideband technology, the first ever in a smartphone, for spatial awareness. With iOS 13.1 coming on September 30, AirDrop gets even better with directionally aware suggestions.

    Face ID, the most secure facial authentication in a smartphone, gets up to 30 percent faster and easier to use with improved performance at varying distances and support for more angles.

    Spatial audio provides an immersive surround sound experience and Dolby Atmos delivers powerful, moving audio to iPhone 11 Pro and iPhone 11 Pro Max.
    Gigabit-class LTE up to 1.6Gbps and Wi-Fi 6 allow for even faster download speeds2 and Dual SIM with eSIM.

    Featuring iOS 13

    iOS 13 on iPhone 11 Pro and iPhone 11 Pro Max delivers a seamless experience with software and hardware integration unlike any other smartphone. iOS 13 introduces a dramatic new look with Dark Mode, a more private way to sign in to apps and websites with Sign In with Apple, and an all-new Maps experience.4
    With advanced Camera and Photos features, photo editing is more comprehensive and intuitive with powerful new tools that now extend to video editing.

    Portrait Lighting adjustments can be made right in the Camera app to adjust the intensity of light on a subject, and a new High-Key Mono effect creates a beautiful, monochromatic look for Portrait mode photos.