Tag: Apple

Apple is reportedly preparing to launch its first-ever foldable smartphone next year, and new reports suggest the company has managed to significantly reduce the cost of one of its most complex components — the hinge.

Apple is preparing for a major leadership reshuffle as its Chief Operating Officer, Jeff Williams, plans to retire later this year.

Apple is reportedly preparing to enter the foldable smartphone market next year with the launch of its first-ever foldable iPhone, widely referred to as the iPhone Fold.

Apple has officially released the iOS 26.1 Beta 2 update for iPhones, alongside the second developer betas for its other major operating systems, including iPadOS, macOS, watchOS, tvOS, and visionOS.

If you’ve been waiting to upgrade your iPhone, now is the perfect time. Mercantile Preferred Partner, Pakistan’s trusted Apple reseller, has launched an exciting exchange program allowing users to trade in their old iPhone for the all-new iPhone Air, starting from just Rs. 30,000.

Apple’s iPhone 17 Pro Max is finally here, bringing some of the most significant updates we’ve seen in years — from a redesigned body and faster performance to camera upgrades and improved charging.

The latest generation of Apple iPhones has officially arrived in Pakistan through Mercantile, the authorized Apple distributor.