Tag: iPhone 14

  • IOS 16 brings exciting features as free software

    IOS 16 brings exciting features as free software

    Apple updates IOS 16, introduces new features on Lock Screen which have ability to edit and collaborate in Messages, new tools in Mail, and more ways to interact with photos and video with Live Text and Visual Look Up. iOS 16 is available as a free software update.

    A More Personal, Beautiful, and Helpful Lock Screen

    The Lock Screen gets reimagined, offering deeper personalization. Now users can add a depth effect to their Lock Screen photo, artfully displaying the photo subject in front of the time, and they can even customize the font and type style. New widgets on the Lock Screen make it easy to get helpful information at a glance like upcoming calendar events, battery levels, alarms, time zones, Activity ring progress, and more.

    The new Lock Screen gallery features a range of options. Users can choose an intelligently suggested photo from their personal library that will look great on the Lock Screen, or a dynamic set of photos that shuffle throughout the day. Apple collections include iconic imagery from Apple; Pride and Unity wallpapers; a Weather wallpaper to see live weather conditions as they change throughout the day; and an Astronomy wallpaper for views of the Earth, moon, and solar system. Users can also create unique designs with their favorite emoji and color combinations, and with multiple Lock Screens, users can switch between their favorites with just a swipe.

    Redesigned notifications now roll in from the bottom to offer a clear view of the Lock Screen, and users can choose to view notifications in an expanded list, stacked, or as a count view.

    Stay in the Moment With Focus

    With iOS 16, Focus is easier to set up and gets even more powerful by connecting to the Lock Screen, giving users a way to simply swipe to a designated Lock Screen to activate the corresponding Focus. With Focus filters, apps like Calendar, Mail, Messages, and Safari can display only the content that is relevant to a user’s Focus, helping them to find better balance.

    New Ways to Interact in Messages

    Updates to Messages make it possible to edit, undo send, and mark conversations as unread, making it even easier to stay connected.1 With iOS 16, users can now invite friends and family to SharePlay via Messages, offering another way to enjoy synced content like movies or songs and shared playback controls. In addition, new collaboration features in Messages make working with others quick and seamless. When users choose to share files for collaboration through Messages, everyone in a thread will be automatically added, and when someone makes an edit to the shared document, activity updates appear at the top of the thread.

    Increase Productivity With New Tools in Mail

    Now users can schedule delivery of an email ahead of time or cancel delivery of a message before it reaches a recipient’s inbox.2 Users can also set reminders to come back to a message at a later date with Remind me, receive automatic suggestions to follow up on an email if they haven’t received a response, and get automatic alerts when they’ve forgotten to include a recipient or attachment in an email. With the biggest update to search in years, Mail features state-of-the-art techniques to deliver more relevant, accurate, and complete search results.

    Visual Look Up and Live Text Enhancements

    Users can now tap and hold on the subject of an image to lift it from the background and place it in apps like Messages. Visual Look Up also expands to recognize birds, insects, spiders, and statues, helping users quickly get information about objects and scenes in photos.

    Using on-device intelligence, Live Text can now recognize text in videos across the system. Users can pause a video on any frame to interact with text and take quick action, such as copy and paste, translate, convert currency, and more.

    More Secure Browsing in Safari With Passkeys

    Browsing in Safari is even safer with passkeys, a next-generation credential that can’t be phished or leaked, making it more secure and easy to use. Designed to replace passwords, passkeys use Touch ID or Face ID for biometric verification, and iCloud Keychain to sync across iPhone, iPad, Mac, and Apple TV with end-to-end encryption. Created as a joint effort in collaboration with the FIDO Alliance, Google, and Microsoft, passkeys will work across apps and the web, and users can sign in to websites or an app on non-Apple devices using just their iPhone.

    Safari also adds shared Tab Groups to share a collection of websites with friends and family, making it seamless to add tabs and see what others are viewing.

    New Accessibility Features to Navigate, Stay Connected, and More

    Accessibility updates include Door Detection, which helps users who are blind or low vision use their iPhone to navigate the last few feet to their destination; and Apple Watch Mirroring for users with physical and motor disabilities to mirror their Apple Watch display to iPhone, and control Apple Watch with Voice Control and Switch Control.3 Additionally, Live Captions make it easier for Deaf and hard of hearing users to follow along with any audio content — whether they are on a phone or FaceTime call, using a videoconference or social media app, streaming media content, or having a conversation with someone next to them.4

    Additional Features

    Apple Pay Order Tracking enables users to receive detailed receipts and order tracking information in Wallet for Apple Pay purchases with participating merchants.

    Updates to Apple Maps enable further exploration of the world with improved driving and transit navigation, and multistop routing. Drivers can easily create routes with multiple stops and automatically sync routes from Mac to iPhone when they’re ready to go. Transit directions will now display how much a journey will cost, and users can add transit cards to Wallet to see low balances — and replenish transit cards — all without leaving Maps.

    Family Sharing offers an easier way to set up accounts for children with the right parental controls in place from the start. It includes suggestions for age-appropriate restrictions for apps, movies, books, music, and more, and a simpler process for setting up a new device for a child that applies existing parental controls automatically. When a child asks for more screen time, parents and guardians can now approve or decline right in Messages. A new Family Checklist provides tips and suggestions, such as updating a child’s parental controls as they get older or turning on location sharing.

    Dictation offers a new on-device experience that allows users to fluidly move between voice and touch. Users can type with the keyboard, tap in the text field, move the cursor, and insert QuickType suggestions, all without needing to stop Dictation. In addition, Dictation features automatic punctuation and emoji dictation.

    Siri adds the ability to run shortcuts as soon as an app is downloaded without requiring upfront setup. Users can add emoji when sending a message, choose to send messages automatically — skipping the confirmation step — and hang up phone and FaceTime calls completely hands-free by simply saying “Hey Siri, hang up.”

    The reimagined Home app offers users easier ways to navigate, organize, and view their accessories.

    The Fitness app is now available to all iPhone users to help track and meet fitness goals, even if they don’t have an Apple Watch. iPhone users can set a personal Move goal, check their trends, and share activity for additional motivation. iPhone motion sensors track steps, distance, and flights climbed to estimate active calories burned. Any workouts completed in third-party apps also contribute to closing the user’s Move ring. The new Fitness app Lock Screen widget offers Move ring progress, steps taken, and distance at a glance.

    The Health app adds Medications, allowing users to conveniently build and manage a medications list, create schedules and reminders, and track their medications, vitamins, or supplements. In the US, users can simply point their iPhone camera at a label to add a medication, read about the medications they’re taking, and receive an alert if there are potential critical interactions with their medications.5 Users can also now send loved ones an invitation to share their Health data, and easily create a PDF of available health records from connected health institutions, right from the Health app.6

    Apple News introduces a new My Sports section, where users can easily follow favorite teams and leagues; receive stories from hundreds of top publishers; access scores, schedules, and standings for the top professional and college leagues; and watch highlights right in the News app. Favorites will sync with the Apple TV app to offer a seamless sports experience.

    Game Center makes it easy for users to play with or compete against their friends through the redesigned dashboard that shows friends’ games activity and accomplishments all in one place.

    Personalized Spatial Audio offers an even more precise and immersive listening experience. Using the TrueDepth camera on iPhone, users can create a personal profile for Spatial Audio that delivers a listening experience tuned just for them.

    Safety Check, a new personal privacy tool, can be helpful to users whose personal safety is at risk from domestic or intimate partner violence. It allows users to quickly review and remove any access they’ve granted to others. It also includes an emergency reset that helps users easily sign out of iCloud on all their other devices, reset privacy permissions, and limit messaging to just the device in their hand. Users can also understand and manage which people and apps they’ve given access to.

    Availability

    iOS 16 is a free software update that is available starting for iPhone 8 and later.

    In an update later this year, Apple will introduce iCloud Shared Photo Library to give families a new way to share photos seamlessly with a separate iCloud library that up to six users can collaborate on, contribute to, and enjoy.7 Live Activities will make it even easier to stay on top of things happening in real time, right from the Lock Screen, such as a sports game, ride-share, or food delivery order, and Clean Energy Charging aims to decrease the carbon footprint of the iPhone by optimizing charging times for when the grid is using cleaner energy sources.8 The update will also bring support for the Matter smart home connectivity standard once it becomes available later this fall.

    For more information, visit apple.com/ios/ios-16. Some features may not be available in all regions, languages, or on all iPhone models.

    Users can edit a message for up to 15 minutes after sending it and can unsend a message for up to 2 minutes after sending it. Users can make up to five edits to a given message, and recipients will be able to see a record of edits made to the message.

    Users can cancel delivery of a message within 10 seconds of hitting send, or they have the option to change the duration that the message is in outbox. In addition, Undo Send can be turned off.

    Door Detection and People Detection features in Magnifier require the LiDAR Scanner on iPhone 14 Pro, iPhone 14 Pro Max, iPhone 13 Pro, iPhone 13 Pro Max, iPhone 12 Pro, iPhone 12 Pro Max, iPad Pro 11-inch (2nd and 3rd generation), and iPad Pro 12.9-inch (4th and 5th generation). Apple Watch Mirroring is available on Apple Watch Series 6 and later. Door Detection should not be relied upon in circumstances where a user may be harmed or injured, or in high-risk or emergency situations.

    Live Captions will be available in beta with iOS 16 on iPhone 11 and later, iPadOS 16 on iPad models with A12 Bionic and later, and macOS Ventura on Macs with Apple silicon. Accuracy of Live Captions may vary and should not be relied upon in high-risk situations.

    Medication and interaction information is evidence-based content licensed from Elsevier, a leading publisher of health and science information. The Medications feature should not be used as a substitute for professional medical judgment. Additional information is available on the labels of medications, but users should consult their healthcare provider prior to making any decisions related to their health.

    Health Records on iPhone is available at participating institutions in the US, the UK, and Canada.

    Users who are under 13 (or equivalent minimum age in the relevant jurisdiction) with an Apple ID established by a parent or guardian can only participate in a Shared Photo Library with other family members.

    Clean Energy Charging is available to users in the US.

  • How to order Apple products and save $1000 with trade-in

    How to order Apple products and save $1000 with trade-in

    CALIFORNIA: Customers can pre-order all models of the advanced iPhone 14 lineup on apple.com and on the Apple Store app. iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max will be available in stores and for delivery starting Friday, September 16. iPhone 14 Plus will be available in stores and for delivery beginning Friday, October 7.

    Apple Watch Series 8 with best-in-class health features and the redesigned Apple Watch SE are available to order today on apple.com and on the Apple Store app, and will be available in stores and for delivery beginning September 16. The all-new rugged and capable Apple Watch Ultra, also available to order online and on the Apple Store app, will be available in stores beginning Friday, September 23. AirPods Pro are available to order starting today, with availability in stores beginning September 23.

    Customers who shop directly with Apple in-store or online can enjoy personalized advice on buying and setting up a new device from an Apple Specialist. They can also take advantage of Apple’s convenient delivery and pickup options, special carrier offers, and great trade-in values.

    READ MORE: Features, prices of Apple Watch Series 8 and Watch SE

    The Best Place to Buy Apple Products

    Apple Store locations serve as a place where communities can come together, giving customers the chance to shop for the latest products, connect with expert team members, or even learn new skills with programs like Today at Apple. Apple team members can help customers select the device and financing option that is right for them, and set up their new device including transferring data and activating a cellular plan ensuring an exceptional retail experience in-store and online at apple.com/store.

    Apple makes it easy for customers to explore Apple products and accessories in person, online, and via personalized recommendations on the Apple Store app.

    Save Up to $1,000 on the All-New iPhone 14

    Through special carrier offers, financing options, and the Apple Trade In program, customers now have even more ways to become iPhone owners.

    iPhone holds its value for years, and customers can save up to $1,000 on the iPhone 14 lineup with trade-in either online at apple.com or at an Apple Store when they activate their device with select US carriers. For terms, eligibility requirements, and more details, see apple.com/shop/buy-iphone/carrier-offers.

    READ MORE: Prices, specification of iPhone 14 and 14 Plus

    The Apple Trade In program is quick and simple. Customers can receive up to $720 in credit toward their purchase when they trade in an eligible Apple device. Customers can choose between an instant credit toward a future purchase, or an Apple Gift Card they can use anytime on apple.com or at their local Apple Store. For those trading in products from home, Apple will send a prepaid trade-in kit to package and mail in the old device. As always, if the device isn’t eligible for credit, Apple will recycle it for free.

    Use Apple Card and Save More

    When customers shop at Apple using Apple Card, they can make monthly payments at 0 percent APR when they choose to check out with Apple Card Monthly Installments. And they’ll get 3 percent Daily Cash back all upfront.

    Easy Device Setup and Data Transfer

    Apple is also launching a new page on apple.com that gives customers an easy-to-follow guide to activating their new iPhone and transferring data over from their old device.

    READ MORE: Apple launches iPhone 14 Pro and 14 Pro Max

    For those moving to iPhone from Android, the Move to iOS app makes it easier than ever to securely transfer contacts, messages, WhatsApp content, photos, videos, email accounts, calendars, and more. The Move to iOS app is available for free and can be downloaded from the Google Play store.

    Accessibility Options for Shopping at Apple

    For those who are Deaf or hard of hearing, Apple offers SignTime, which enables customers to communicate with AppleCare and Retail Customer Care by using American Sign Language in the US, British Sign Language in the UK, or French Sign Language in France. Customers visiting Apple Store locations can also use SignTime to remotely access a sign language interpreter without making an appointment ahead of time.

    Flexible Ways to Receive Apple Products

    After making a purchase online or on the Apple Store app, customers can choose to pick up their products in-store or from the comfort of their homes, with same-day or next-day delivery available in many locations.

    Make the Most Out of Apple Devices

    For those looking to learn more about their new products, free Today at Apple sessions have returned to stores, offering tips on how to get the most out of iPhone, iPad, Mac, and Apple Watch across various hardware and software features. Learn more at apple.com/today.

  • Prices, specification of iPhone 14 and 14 Plus

    Prices, specification of iPhone 14 and 14 Plus

    CUPERTINO, CALIFORNIA: Apple introduced iPhone 14 and iPhone 14 Plus, featuring two sizes — 6.1 inches and 6.7 inches — in a sophisticated design with impressive camera upgrades and groundbreaking new safety capabilities. iPhone 14 and iPhone 14 Plus take stunning photos and video with a powerful camera system featuring new Main and front TrueDepth cameras, the Ultra Wide camera for unique perspectives, and Photonic Engine — an enhanced image pipeline. Both models include the A15 Bionic chip with a 5-core GPU, which offers incredible performance and efficiency for demanding workloads, and is designed with privacy and security built in.

    iPhone 14 and iPhone 14 Plus introduce critical safety capabilities such as Crash Detection and Emergency SOS via satellite, a first in the industry. And with amazing battery life, industry-leading durability features, and super-fast 5G, this iPhone lineup is more advanced than ever before. iPhone 14 and iPhone 14 Plus will be available in midnight, blue, starlight, purple, and (PRODUCT) RED finishes. Pre-orders begin Friday, September 9, with availability for iPhone 14 beginning Friday, September 16, and availability for iPhone 14 Plus beginning Friday, October 7.

    Pricing and Availability

    iPhone 14 and iPhone 14 Plus will be available in midnight, blue, starlight, purple, and (PRODUCT)RED in 128GB, 256GB, and 512GB storage capacities.

    Customers in Australia, Canada, China, France, Germany, India, Italy, Japan, Singapore, Spain, Thailand, the UAE, the UK, the US, and more than 30 other countries and regions will be able to pre-order iPhone 14 and iPhone 14 Plus beginning at 5 a.m. PDT on Friday, September 9, with iPhone 14 availability beginning Friday, September 16, and iPhone 14 Plus beginning Friday, October 7.

    iPhone 14 will be available in Malaysia, Turkey, and 20 other countries and regions beginning Friday, September 23.

    Emergency SOS via satellite will be available starting in the US and Canada in November, and the service will be included for free for two years with the activation of iPhone 14 and iPhone 14 Plus.

    Customers can get iPhone 14 for $33.29 (US) a month for 24 months or $799 (US) before trade-in, and iPhone 14 Plus for $37.45 (US) a month for 24 months or $899 (US) before trade-in from apple.com/store, in the Apple Store app, and at Apple Store locations. iPhone 14 and iPhone 14 Plus are also available through Apple Authorized Resellers and select carriers.12

    Customers can save up to $800 (US) on iPhone 14 and iPhone 14 Plus after trade-in directly from apple.com/store or at an Apple Store when they activate it with select US carriers. Terms apply. For eligibility requirements and more details, see apple.com/shop/buy-iphone/carrier-offers. Pricing for iPhone 14 and iPhone 14 Plus includes a $30 (US) carrier instant discount that requires carrier activation.

    Customers in the US can get ready for iPhone 14 and iPhone 14 Plus pre-orders until 10 p.m. PDT on Thursday, September 8, by visiting apple.com/store or using the Apple Store app. They can choose to pay monthly or in full, add a trade-in credit toward their new iPhone, or upgrade through the iPhone Upgrade Program.

    READ MORE: Apple launches iPhone 14 Pro and 14 Pro Max

    iOS 16 will be available as a free software update on Monday, September 12.

    Customers who purchase iPhone 14 and iPhone 14 Plus will receive three free months of Apple Arcade with a new subscription.

    Leather Wallet with MagSafe and iPhone 14 and iPhone 14 Plus Leather Cases will be available in five new colors: midnight, forest green, ink, umber, and orange. iPhone 14 and iPhone 14 Plus Clear Case and Silicone Cases will be available in midnight, storm blue, red, chalk pink, lilac, elderberry, succulent, and sunglow

    “Our customers rely on their iPhone every day, and iPhone 14 and iPhone 14 Plus introduce groundbreaking new technologies and important safety capabilities. With the new, larger 6.7-inch display on iPhone 14 Plus, users can enjoy more content onscreen when browsing the web and even more text,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Both phones have a powerful new Main camera with a huge leap in low-light performance, advanced connectivity capabilities with 5G and eSIM, and the incredible performance of A15 Bionic, which helps enable even better battery life. All of this, tightly integrated with iOS 16, makes iPhone more essential than ever.” 

    A Beautiful and Durable Design with Amazing Battery Life

    Available in the popular 6.1-inch size and a stunning new 6.7-inch size,2 iPhone 14 and iPhone 14 Plus feature a durable and sleek aerospace-grade aluminum design in five beautiful finishes. The larger display of iPhone 14 Plus is great for streaming movies and playing games, and iPhone 14 Plus boasts the best battery life ever in an iPhone.3 Both models have an updated internal design for better thermal performance, gorgeous Super Retina XDR displays with OLED technology that supports 1200 nits of peak HDR brightness, a 2,000,000:1 contrast ratio, and Dolby Vision.

    READ MORE: Apple unveils Watch Ultra Pro with new design

    iPhone 14 and iPhone 14 Plus also feature the durable Ceramic Shield front cover — exclusive to iPhone and tougher than any other smartphone glass — and are protected from common spills and accidents with water and dust resistance.

    Powerful Camera Upgrades Enabled by Photonic Engine

    iPhone 14 and iPhone 14 Plus introduce a new standard for photo and video capture with a new 12MP Main camera featuring a larger sensor and larger pixels, a new front TrueDepth camera, the Ultra Wide camera to capture more of a scene, and Photonic Engine for a giant leap in low-light performance.

    Through a deep integration of hardware and software, Photonic Engine improves mid- to low-light performance for photos across all cameras: up to 2x on the Ultra Wide camera, 2x on the TrueDepth camera, and an impressive 2.5x on the new Main camera. Photonic Engine enables this dramatic increase in quality by applying the computational benefits of Deep Fusion earlier in the imaging process to deliver extraordinary detail, and preserve subtle textures, provide better color, and maintain more information in a photo.

    Dual-camera system upgrades and features include:

    A new Main camera with a larger ƒ/1.5 aperture and 1.9 µm pixels, enabling photo and video improvements in all lighting scenarios for better detail and motion freezing, less noise, faster exposure times, and sensor-shift optical image stabilization.

    A new front TrueDepth camera with an ƒ/1.9 aperture that enables better low-light performance for photos and video. Using autofocus for the first time, it can focus even faster in low light and capture group shots from farther away.

    A new Action mode for incredibly smooth-looking video that adjusts to significant shakes, motion, and vibrations, even when video is being captured in the middle of the action.

    The Ultra Wide camera, offering a unique perspective for wider shots and improvements to low-light photos with Photonic Engine.

    An improved True Tone flash that is 10 percent brighter and has better uniformity for more consistent lighting.

    Cinematic mode, now available in 4K at 30 fps and 4K at 24 fps.

    End-to-end Dolby Vision HDR, available only on iPhone.

     Crash Detection and Emergency SOS via Satellite

    The entire iPhone 14 lineup introduces groundbreaking safety capabilities that can provide emergency assistance when it matters most. With a new dual-core accelerometer capable of detecting G-force measurements of up to 256Gs and a new high dynamic range gyroscope, Crash Detection on iPhone can now detect a severe car crash and automatically dial emergency services when a user is unconscious or unable to reach their iPhone. These capabilities build on existing components, like the barometer, which can now detect cabin pressure changes, the GPS for additional input for speed changes, and the microphone,5 which can recognize loud noises typified by severe car crashes. Advanced Apple-designed motion algorithms trained with over a million hours of real-world driving and crash record data provide even better accuracy. When combined with Apple Watch, Crash Detection seamlessly leverages the unique strength of both devices to get users help efficiently. When a severe crash is detected, the emergency services call interface will appear on Apple Watch, as it is most likely to be in closer proximity to the user, while the call is placed through iPhone if it is in range for the best possible connection.6

    Crash Detection uses specialized components paired with Apple-designed algorithms to detect a severe car crash and automatically dial emergency services when a user is unconscious or unable to reach their iPhone.

    The iPhone 14 lineup also introduces Emergency SOS via satellite, which combines custom components deeply integrated with software to allow antennas to connect directly to a satellite, enabling messaging with emergency services when outside of cellular or Wi-Fi coverage. Satellites are moving targets with low bandwidth, and it can take minutes for messages to get through. Since every second counts, with Emergency SOS via satellite, iPhone front-loads a few vital questions to assess the user’s situation, and shows them where to point their phone to connect to a satellite. The initial questionnaire and follow-up messages are then relayed to centers staffed by Apple trained specialists who can call for help on the user’s behalf. This breakthrough technology also allows users to manually share their location over satellite with Find My when there is no cellular or Wi-Fi connection, providing a sense of security when hiking or camping off the grid. Emergency SOS via satellite will be available to users in the US and Canada in November, and the service will be free for two years.

    A15 Bionic: A Powerhouse with a 5-Core GPU

    A15 Bionic brings incredible performance to iPhone 14 and iPhone 14 Plus. Still faster than all the competition at any price, the 5-core GPU enables even smoother graphics for video apps and high-performance gaming, and powers incredible camera features like Photonic Engine and Cinematic mode, all while delivering impressive battery life, and protecting privacy and security with the Secure Enclave. The 6-core CPU handles demanding tasks smoothly and efficiently, and the 16-core Neural Engine is capable of 15.8 trillion operations per second, enabling even faster machine learning computations for features in iOS 16 and third-party app experiences.

    Pause playback of video: Video Game

    A15 Bionic with a 5-core GPU enables smoother graphics, and powers incredible computational photography capabilities and amazing battery life, with privacy built in.

    Powerful Connection Capabilities

    iPhone offers users super-fast downloads and uploads, better streaming, and real-time connectivity with 5G to help them stay in touch, share, and enjoy content.8 Support for 5G on iPhone now extends to over 250 carrier partners in over 70 markets around the world, with expanded support for standalone networks. eSIM allows users to easily connect or quickly transfer their existing plans digitally, is a more secure alternative to a physical SIM card, and allows for multiple cellular plans on a single device. iPhone 14 and iPhone 14 Plus remove the SIM tray for US models, enabling users to more quickly and easily set up their devices.

    Apple Fitness+ for All iPhone Users

    Later this fall, for the first time ever, Apple Fitness+ will be available for all iPhone users to subscribe to and enjoy in the 21 countries it is offered in, even if they don’t have an Apple Watch. iPhone users will have access to the entire service featuring over 3,000 studio-style workouts and meditations, all led by a diverse and inclusive team of trainers. Fitness+ users will see onscreen trainer guidance and interval timing, and estimated calories burned will be used to make progress on their Move ring. Fitness+ will be fully integrated with the Fitness app coming with iOS 16 and located in the middle tab, where users can stay motivated to close their Move ring through awards, activity sharing, and more. Users only need an iPhone to sign up, and can then experience Fitness+ on iPhone, iPad, and Apple TV.

    Featuring iOS 16

    iPhone 14 and iPhone 14 Plus feature iOS 16, offering a reimagined Lock Screen along with new communication, sharing, and intelligence features that together change the way users experience iPhone. The Lock Screen is more personal, beautiful, and helpful than ever with a multilayered effect that artfully sets subjects of photos in front of the time, and newly designed widgets that offer information at a glance. For Lock Screen inspiration, the wallpaper gallery offers a range of options, including Apple collections, a Weather wallpaper to see live weather conditions as they change throughout the day, an Astronomy wallpaper for views of the Earth, moon, and solar system, and many more. With Messages, users can now edit or recall recently sent messages, and mark conversations as unread to revisit them later.9 iCloud Shared Photo Library makes it even easier to share a collection of photos with family.10 Live Text gets more powerful with the ability to recognize text in video and quickly convert currency, translate text, and more, and Visual Look Up adds a new feature that allows users to tap and hold on the subject of an image to lift it from the background and place it in apps like Messages.

    iPhone and the Environment

    iPhone 14 and iPhone 14 Plus are designed to minimize their impact on the environment, including antenna lines that use upcycled plastic water bottles that have been chemically transformed into a stronger, higher-performance material. iPhone 14 models also use 100 percent recycled rare earth elements in all magnets, including those used in MagSafe, and 100 percent recycled tungsten in the Taptic Engine. Both models also include 100 percent recycled tin in the solder of multiple printed circuit boards, and 100 percent recycled gold in the plating of multiple printed circuit boards and in the wire of all cameras. Fiber-based packaging does not use outer plastic wrap, bringing Apple closer to its goal of completely removing plastic from all packaging by 2025.

    Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to be 100 percent carbon neutral across its entire manufacturing supply chain and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will have net-zero climate impact.

  • Apple launches iPhone 14 Pro and 14 Pro Max

    Apple launches iPhone 14 Pro and 14 Pro Max

    CUPERTINO, CALIFORNIA: Apple today announced iPhone 14 Pro and iPhone 14 Pro Max, the most advanced Pro lineup ever, featuring the Dynamic Island — a new design that introduces an intuitive way to experience iPhone — and the Always-On display.

    Powered by A16 Bionic, the fastest chip ever in a smartphone, iPhone 14 Pro introduces a new class of pro camera system, with the first-ever 48MP Main camera on iPhone featuring a quad-pixel sensor, and Photonic Engine, an enhanced image pipeline that dramatically improves low-light photos.

    These groundbreaking advancements make iPhone even more indispensable for everyday tasks, creative projects, and now even emergency situations with features such as Emergency SOS via satellite and Crash Detection. iPhone 14 Pro and iPhone 14 Pro Max will be available in four gorgeous new finishes: deep purple, silver, gold, and space black. Pre-orders begin Friday, September 9, with availability beginning Friday, September 16. 

    “Our customers count on their iPhone every day, and with iPhone 14 Pro and iPhone 14 Pro Max, we’re delivering more advancements than any other iPhone. iPhone 14 Pro introduces a camera system that empowers every user — from the casual user to the professional — to take their best photos and video, and innovative new technologies like the Always-On display and the Dynamic Island, which offers new interactions for notifications and activities,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Groundbreaking safety capabilities bring users even more security, offering help when they need it most. And with the incredibly powerful and efficient A16 Bionic chip and all-day battery life, this is the best iPhone yet.”

    A Stunning Design and the Most Advanced Display on a Smartphone

    iPhone 14 Pro and iPhone 14 Pro Max feature a beautiful surgical-grade stainless steel and textured matte glass design in four stunning colors. Available in 6.1-inch and 6.7-inch sizes,1 both models include a new Super Retina XDR display with ProMotion that features the Always-On display for the first time ever on iPhone, enabled by a new 1Hz refresh rate and multiple power-efficient technologies. This makes the new Lock Screen even more useful, keeping the time, widgets, and Live Activities available at a glance. The advanced display also brings the same peak HDR brightness level as Pro Display XDR, and the highest outdoor peak brightness in a smartphone: up to 2000 nits, which is twice as bright as iPhone 13 Pro.

    Both models include a new Super Retina XDR display with ProMotion that features the Always-On display for the first time ever on iPhone, enabled by a new 1Hz refresh rate and multiple power-efficient technologies.

    iPhone 14 Pro and iPhone 14 Pro Max also continue to offer industry-leading durability features with the Ceramic Shield front cover — tougher than any smartphone glass — and are protected from common spills and accidents with water and dust resistance.

    Dynamic Island: An Interactive User Experience

    The Dynamic Island enables new ways to interact with iPhone, featuring a design that blends the line between hardware and software, adapting in real time to show important alerts, notifications, and activities. With the introduction of the Dynamic Island, the TrueDepth camera has been redesigned to take up less of the display area. Without impeding content on the screen, the Dynamic Island maintains an active state to allow users easier access to controls with a simple tap-and-hold. Ongoing background activities like Maps, Music, or a timer remain visible and interactive, and third-party apps in iOS 16 that provide information like sports scores and ride-sharing with Live Activities can take advantage of the Dynamic Island. 

    The Dynamic Island blurs the line between hardware and software, fluidly expanding into different shapes to clearly convey important activities like Face ID authentication.

    A New Class of Pro Camera System

    The pro camera system on iPhone 14 Pro and iPhone 14 Pro Max pushes the boundaries of what’s possible in a smartphone, empowering every user — casual or professional — to capture the best photos and video.

    The pro camera system on iPhone 14 Pro and iPhone 14 Pro Max takes computational photography even further with the introduction of Photonic Engine, improving mid- to low-light performance across all cameras through a deep integration of hardware and software.

    iPhone 14 Pro takes computational photography even further with Photonic Engine, offering a giant leap for mid- to low-light performance in photos across all cameras through a deep integration of hardware and software: up to 2x on the Main camera, up to 3x on the Ultra Wide camera, up to 2x on the Telephoto camera, and up to 2x on the TrueDepth camera. Photonic Engine enables this dramatic increase in quality by applying Deep Fusion earlier in the imaging process to deliver extraordinary detail, and preserve subtle textures, provide better color, and maintain more information in a photo.

    For the first time ever, the Pro lineup features a new 48MP Main camera with a quad-pixel sensor that adapts to the photo being captured, and features second-generation sensor-shift optical image stabilization. For most photos, the quad-pixel sensor combines every four pixels into one large quad pixel equivalent to 2.44 µm, resulting in amazing low-light capture and keeping photo size at a practical 12MP.

    The quad-pixel sensor also enables a 2x Telephoto option that uses the middle 12 megapixels of the sensor for full-resolution photos and 4K videos with no digital zoom. This delivers optical quality at a familiar focal length, which is great for features like Portrait mode. The quad-pixel sensor also brings benefits to pro workflows, optimizing for detail in ProRAW. And with a new machine learning model designed specifically for the quad-pixel sensor, iPhone now shoots ProRAW at 48MP with an unprecedented level of detail, enabling new creative workflows for pro users.

    The quad-pixel sensor on the 48MP Main camera brings benefits to pro workflows, optimizing for detail in ProRAW and allowing for an unprecedented level of detail.

    Additional pro camera system upgrades and features include:

    A new 12MP Ultra Wide camera with 1.4 µm pixels, which delivers sharper images with more detail, improving already powerful macro photography capabilities.

    An improved Telephoto camera that offers 3x optical zoom.

    A new front TrueDepth camera with an ƒ/1.9 aperture that enables better low-light performance for photos and video. Using autofocus for the first time, it can focus even faster in low light and capture group shots from farther away.

    A new Adaptive True Tone flash that has been completely redesigned with an array of nine LEDs that change pattern based on the chosen focal length.

    Powerful computational photography benefits like Night mode, Smart HDR 4, Portrait mode with Portrait Lighting, Night mode Portrait photos, Photographic Styles to personalize the look of every photo, and Apple ProRAW.

    A new Action mode for incredibly smooth-looking video that adjusts to significant shakes, motion, and vibrations, even when video is being captured in the middle of the action.

    Cinematic mode, now available in 4K at 30 fps and 4K at 24 fps.

    Pro-level workflows for video, including ProRes and end-to-end Dolby Vision HDR.

    A new Action mode allows for incredibly smooth-looking video that adjusts to significant shakes, motion, and vibrations, even when video is being captured in the middle of the action.

    Crash Detection and Emergency SOS via Satellite

    The entire iPhone 14 lineup introduces groundbreaking safety capabilities that can provide emergency assistance when it matters most. With a new dual-core accelerometer capable of detecting G-force measurements of up to 256Gs and a new high dynamic range gyroscope, Crash Detection on iPhone can now detect a severe car crash and automatically dial emergency services when a user is unconscious or unable to reach their iPhone.

    These capabilities build on existing components, like the barometer, which can now detect cabin pressure changes, the GPS for additional input for speed changes, and the microphone, which can recognize loud noises typified by severe car crashes. Advanced Apple-designed motion algorithms trained with over a million hours of real-world driving and crash record data provide even better accuracy.

    When combined with Apple Watch, Crash Detection seamlessly leverages the unique strength of both devices to get users help efficiently. When a severe crash is detected, the emergency services call interface will appear on Apple Watch, as it is most likely to be in closer proximity to the user, while the call is placed through iPhone if it is in range for the best possible connection.

    The iPhone 14 lineup also introduces Emergency SOS via satellite, which combines custom components deeply integrated with software to allow antennas to connect directly to a satellite, enabling messaging with emergency services when outside of cellular or Wi-Fi coverage.

    Satellites are moving targets with low bandwidth, and it can take minutes for messages to get through. Since every second counts, with Emergency SOS via satellite, iPhone front-loads a few vital questions to assess the user’s situation and shows them where to point their phone to connect to a satellite. The initial questionnaire and follow-up messages are then relayed to centers staffed by Apple‑trained specialists who can call for help on the user’s behalf.

    This breakthrough technology also allows users to manually share their location over satellite with Find My when there is no cellular or Wi-Fi connection, providing a sense of security when hiking or camping off the grid. Emergency SOS via satellite will be available to users in the US and Canada in November, and the service will be free for two years.

    A16 Bionic: The Fastest Chip in a Smartphone

    The A16 Bionic chip in iPhone 14 Pro and iPhone 14 Pro Max is generations ahead of the competition, and unlocks unparalleled experiences like the Dynamic Island, powers all-day battery life,7 and delivers impressive computational photography capabilities. With two high-performance cores and four high-efficiency cores, the new 6-core CPU is up to 40 percent faster than the competition and easily handles demanding workloads. A16 Bionic features an accelerated 5-core GPU with 50 percent more memory bandwidth — perfect for graphics-intensive games and apps — and a new 16-core Neural Engine capable of nearly 17 trillion operations per second. Using Apple’s best-in-class fusion architecture to combine performance and energy savings, the chip delivers more performance with a fraction of the power compared to the competition. 

    Fundamental to the pro camera system, A16 Bionic powers incredible computational photography features. The CPU, GPU, Neural Engine, and image signal processor seamlessly work together to support the new camera hardware and perform up to 4 trillion operations per photo.

    A16 Bionic is generations ahead of the competition and powers incredible computational photography features.

    Powerful Cellular Capabilities and 5G

    iPhone offers users super-fast downloads and uploads, better streaming, and real-time connectivity with 5G to help them stay in touch, share, and enjoy content.Support for 5G on iPhone now extends to over 250 carrier partners in over 70 markets around the world, with expanded support for standalone networks. eSIM allows users to easily connect or quickly transfer their existing plans digitally, is a more secure alternative to a physical SIM card, and allows for multiple cellular plans on a single device. iPhone 14 Pro and iPhone 14 Pro Max remove the SIM tray for US models, enabling users to more quickly and easily set up their device.

    Apple Fitness+ for All iPhone Users

    Later this fall, for the first time ever, Apple Fitness+ will be available for all iPhone users to subscribe to and enjoy in the 21 countries it is offered in, even if they don’t have an Apple Watch. iPhone users will have access to the entire service featuring over 3,000 studio-style workouts and meditations, all led by a diverse and inclusive team of trainers. Fitness+ users will see onscreen trainer guidance and interval timing, and estimated calories burned will be used to make progress on their Move ring. Fitness+ will be fully integrated with the Fitness app coming with iOS 16 and located in the middle tab, where users can stay motivated to close their Move ring through awards, activity sharing, and more. Users only need an iPhone to sign up, and can then experience Fitness+ on iPhone, iPad, and Apple TV.

    Featuring iOS 16

    Designed to take advantage of the new capabilities of iPhone 14 Pro, iOS 16 features a reimagined Lock Screen along with new communication, sharing, and intelligence features that together change the way users experience iPhone. The Lock Screen is more personal, beautiful, and helpful than ever with a multilayered effect that artfully sets subjects of photos in front of the time, and newly designed widgets that offer information at a glance. For Lock Screen inspiration, the wallpaper gallery offers a range of options, including Apple collections, a Weather wallpaper to see live weather conditions as they change throughout the day, an Astronomy wallpaper for views of the Earth, moon, and solar system, and many more. With Messages, users can now edit or recall recently sent messages, and mark conversations as unread to revisit them later.9 iCloud Shared Photo Library makes it even easier to share a collection of photos with family.10 Live Text gets more powerful with the ability to recognize text in video and quickly convert currency, translate text, and more, and Visual Look Up adds a new feature that allows users to tap and hold on the subject of an image to lift it from the background and place it in apps like Messages.

    iPhone and the Environment

    iPhone 14 Pro and iPhone 14 Pro Max are designed to minimize their impact on the environment, with 100 percent recycled rare earth elements used in all magnets, including those used in MagSafe, and 100 percent recycled tungsten in the Taptic Engine. Both models also include 100 percent recycled tin in the solder of multiple printed circuit boards, and 100 percent recycled gold in the plating of multiple printed circuit boards and in the wire of all cameras. Fiber-based packaging does not use outer plastic wrap, bringing Apple closer to its goal of completely removing plastic from all packaging by 2025. 

    Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to be 100 percent carbon neutral across its entire manufacturing supply chain and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will have net-zero climate impact.

    Pricing and Availability

    iPhone 14 Pro and iPhone 14 Pro Max will be available in deep purple, silver, gold, and space black in 128GB, 256GB, 512GB, and 1TB storage capacities. 

    Customers in AustraliaCanadaChinaFrance, GermanyIndiaItalyJapan, Saudi Arabia, Singapore, SpainThailand, the UAE, the UK, the US, and 30 other countries and regions will be able to pre-order iPhone 14 Pro and iPhone 14 Pro Max beginning at 5 a.m. PDT on Friday, September 9, with availability beginning Friday, September 16. 

    iPhone 14 Pro and iPhone 14 Pro Max will be available in MalaysiaTurkey, and 20 other countries and regions beginning Friday, September 23.

    Emergency SOS via satellite will be available starting in the US and Canada in November, and the service will be included for free for two years with the activation of iPhone 14 Pro and iPhone 14 Pro Max.

    Customers can get iPhone 14 Pro for $41.62 (US) a month for 24 months or $999 (US) before trade-in, and iPhone 14 Pro Max for $45.79 (US) a month for 24 months or $1,099 (US) before trade-in from the Apple Store.

  • Date to unveil Apple’s iPhone 14

    Date to unveil Apple’s iPhone 14

    Apple is likely to unveil its iPhone 14 in the first week of September 2022. Reports suggest that the company may launch the product on September 7, 2022.

    According to Bloomberg.com, it would be the earliest iPhone launch since 2016 and be followed by the new device going on sale September 16—about a week ahead of last year’s schedule.

    The event will be on the Wednesday after Labor Day, an atypical day for Apple product launches. It signals that the company wanted to leave that Tuesday free. Why? Perhaps because press and other guests will need a travel day after the Monday holiday.

    On July 28, 2022, Apple announced financial results for its fiscal 2022 third quarter ended June 25, 2022. The company posted a June quarter revenue record of $83.0 billion, up 2 percent year over year, and quarterly earnings per diluted share of $1.20.

    “This quarter’s record results speak to Apple’s constant efforts to innovate, to advance new possibilities, and to enrich the lives of our customers,” said Tim Cook, Apple’s CEO.

    “As always, we are leading with our values, and expressing them in everything we build, from new features that are designed to protect user privacy and security, to tools that will enhance accessibility, part of our longstanding commitment to create products for everyone.”

    “Our June quarter results continued to demonstrate our ability to manage our business effectively despite the challenging operating environment. We set a June quarter revenue record and our installed base of active devices reached an all-time high in every geographic segment and product category,” said Luca Maestri, Apple’s CFO. “During the quarter, we generated nearly $23 billion in operating cash flow, returned over $28 billion to our shareholders, and continued to invest in our long-term growth plans.”

    Apple’s board of directors has declared a cash dividend of $0.23 per share of the Company’s common stock.