Taylor Swift fans are once again in detective mode, piecing together clues and Easter eggs that suggest a major announcement may be on the horizon.
After a quiet start to 2025, the 35-year-old pop icon is making subtle moves that have Swifties convinced something big is coming.
Following months of low-profile appearances while enjoying downtime with NFL star boyfriend Travis Kelce, Swift has gradually stepped back into the spotlight. With increased public outings ahead of her major masters deal, fans believe this timing is anything but random. As one Reddit user put it, “The Mastermind always knows when she wants to be seen.”
Among the top fan theories is the rumored film project based on Rebekah Harkness — the eccentric socialite featured in Swift’s song The Last Great American Dynasty. According to fan chatter, Swift has allegedly submitted a screenplay to Searchlight Pictures, potentially marking her debut as a screenwriter.
Meanwhile, excitement is building over speculation of a new album, dubbed TS12. Fans are convinced clues about her next project have been present all year — from the 12 gemstones on her Grammy earrings to cryptic wording in a letter about regaining her masters. A now-deleted post from Universal Music Group about a Swedish composer finishing Swift’s record further fueled speculation that TS12 could drop by fall.
The new aesthetic? Art Deco. Swift’s recent appearances have drawn comparisons to 1920s flapper fashion, and fans point to her stationery and Instagram posts referencing The Great Gatsby, which celebrates its 100th anniversary this year. Many believe this vintage, jazz-infused vibe could define the sound and style of her next era.
Adding to the speculation is a possible collaboration with rising star Sabrina Carpenter. Observant fans noticed that the font used in Swift’s recent merch drop announcement closely resembles Carpenter’s promotional materials for her album Man’s Best Friend. The shared producer between the two artists only heightens the likelihood of a joint track.
While Taylor Swift has yet to confirm any of these theories, fans remain on high alert, eagerly awaiting what could be the pop superstar’s next chapter.