Taylor Swift’s hit song “Begin Again (Taylor’s Version)” from her 2021 re-release of the album Red (Taylor’s Version) is experiencing a significant revival three years after its debut.
On Thursday, a fan account on X (formerly Twitter) highlighted that the song’s Spotify stream count had surged by an impressive 47.50%.
The Grammy-winning track received 246,197 new streams, bringing its cumulative total to an astounding 120,545,113 plays on the popular music platform.
The resurgence of “Begin Again (Taylor’s Version)” can be credited to a lyrical coincidence tied to the start of the new year. The song’s line, “On a Wednesday in a cafe I watched it begin again,” gained renewed attention as 2025 began on a Wednesday, making it a poetic anthem for the occasion.
Taylor Swift’s devoted fans took to social media to celebrate the alignment. One user shared a clever observation on X, writing, “If you play ‘Begin Again (Taylor’s Version)’ by Taylor Swift at exactly 11:58:34 on New Year’s Eve, you’ll enter 2025 with the lyrics, ‘But on a Wednesday in a cafe I watched it begin again.’ And I think that’s beautiful.”
The sentimental track, known for its themes of fresh starts and hope, has been embraced as the perfect soundtrack to ring in the new year.
Its newfound popularity underscores Swift’s enduring impact on music and culture, as her re-recorded versions of beloved hits continue to resonate with both longtime fans and new listeners.
This moment is another example of how Swift’s artistry and her connection with fans create special cultural moments. As “Begin Again (Taylor’s Version)” climbs the charts once more, it reminds us all that the magic of a new beginning can strike at just the right time.
The unexpected resurgence of “Begin Again (Taylor’s Version)” highlights the timeless nature of Taylor Swift’s music and her unique connection with fans. As the song becomes a symbolic anthem for 2025, it serves as a reminder of the power of music to unite people and create meaningful moments, even years after its initial release.