Tecno has officially renewed its partnership with global brand ambassador Lay Zhang, extending the successful collaboration into another year.
The K-pop icon, singer-songwriter, actor, and fashion influencer first teamed up with Tecno in 2023, and the partnership has since played a key role in elevating the smartphone brand’s appeal among younger audiences.
In 2025, Tecno plans to work with Lay Zhang on diverse and engaging projects, aiming to connect more deeply with Gen Z and millennial consumers. Known for his versatility and creative talent, Lay brings star power that aligns well with Tecno’s bold and innovative brand identity.
Lay Zhang initially rose to fame as a member of the global K-pop group EXO in 2012 before launching a successful solo career in 2016. He most recently starred in the 2023 hit Chinese film No More Bets and continued his musical rise with the 2024 global tour Grandline 4: STEP.
Tecno praised Lay’s “relentless energy and drive,” qualities it says reflect its own Stop at Nothing mantra. The brand highlighted their shared values, especially in empowering the next generation. Lay’s entertainment agency nurtures young talent—an initiative Tecno finds perfectly aligned with its tech-forward mission.
As part of the renewed collaboration, Lay and Tecno will co-create exciting digital content, promote the brand across concerts and events, and engage fans through social media campaigns. They also plan to blend cultures by exploring cross-genre music opportunities—specifically fusing Chinese Pop and Afrobeats to attract global listeners.
Lay will also serve as the face of Tecno’s Pova series, known for stylish design, long-lasting battery life, and powerful gaming performance—features that resonate with youth-driven mobile trends.