Toyota Pakistan has announced a substantial reduction in ex-factory prices for its flagship SUV, the Toyota Fortuner, as part of its 35-year celebration in the country.
The limited-time offer significantly lowers the cost of the popular SUV lineup, delivering one of the most remarkable price drops the Pakistani auto market has seen in recent years.
Huge Savings Under Toyota’s “Built to be Unbeatable” Campaign
Under the campaign titled “Built to be Unbeatable”, Toyota has introduced major price reductions on the Fortuner’s most sought-after variants. The breakdown is as follows:
Fortuner G
Previous Price: PKR 14,939,000
Special Price: PKR 12,435,000
Savings: PKR 2,504,000
Fortuner V
Previous Price: PKR 17,509,000
Special Price: PKR 14,935,000
Savings: PKR 2,574,000
These prices are ex-factory Karachi and subject to standard terms and conditions. The reductions bring both variants more than PKR 25 lakh below their previous rates—a rare shift in Pakistan’s SUV pricing landscape.
Toyota’s aggressive pricing strategy comes during a challenging phase for the auto sector, marked by rising inflation, high interest rates, and reduced consumer purchasing power. The significant price drop may revive interest in premium SUVs, particularly the Fortuner, which has long been favored for its rugged performance, reliability, and strong resale market.
The new pricing also places the Fortuner within reach of buyers who were previously considering mid-range or smaller SUVs due to affordability concerns.
Toyota has emphasized that this campaign is both time-limited and quantity-limited. With such substantial savings, the available units are expected to sell out quickly. Customers are advised to act promptly to take advantage of the reduced prices.
The announcement not only marks Toyota’s 35th anniversary in Pakistan but also reinforces the company’s commitment to offering value—true to the Fortuner’s enduring tagline, “Built to be Unbeatable.”