The Euro 2024 tournament is in full swing, captivating football fans worldwide as they gather in stadiums across Germany and in front of their TV screens.
Amidst the excitement, vivo ads are prominently displayed around the field, thanks to a significant partnership between the Chinese smartphone brand and UEFA. This collaboration has officially designated the vivo V30 Pro as the “official smartphone” of the European championship.
This partnership is not vivo’s first foray into the world of major football tournaments. The brand has previously been a key partner for the World Cup 2018 in Russia, World Cup 2022 in Qatar, and the Euro 2020, which took place across the entire European continent. Additionally, vivo joined forces with FIFA to promote its devices during the 2017 Confederations Cup tournament.
The vivo V30 Pro, equipped with a ZEISS-branded camera, aims to “enable users to become storytellers of the unforgettable journey” that is the UEFA Euro 2024 tournament. Yongduan Zhou, General Manager of the Overseas Product Department at vivo, highlighted in a press release that the “unparalleled imaging capabilities” of the vivo V30 will offer fans new ways to effortlessly capture the beauty of sports at the games in Germany.
As part of the partnership, vivo enjoys exclusivity on mobile device branding both inside and around the stadiums. This exclusivity extends to dedicated fan zones, making vivo the only smartphone company actively engaging with fans in these areas. This strategic positioning allows vivo to prominently showcase its brand and devices to a vast audience of football enthusiasts.
In addition to promoting the V30 Pro, vivo has also been highlighting its X100 series. Launched in Europe in February, the X100 series is currently available in a select number of markets, generating curiosity and interest among consumers.
The collaboration between vivo and UEFA for Euro 2024 represents a significant marketing move for the smartphone brand. By associating with one of the most prestigious football tournaments in the world, vivo is not only increasing its brand visibility but also emphasizing the advanced features of its devices, particularly in mobile photography.
As the tournament progresses, fans can expect to see more of vivo’s innovative technology in action, capturing the memorable moments of Euro 2024.