Broadway sensation Wicked closed out 2024 with a record-breaking performance, earning an unprecedented $5 million in a single week, according to The Hollywood Reporter.
This historic achievement marks the highest-grossing week in Broadway history. The musical accomplished this feat during the holiday week, traditionally a lucrative period for theater, by staging nine shows instead of the usual eight.
With an average ticket price of $290.61, Wicked saw a $2 million surge in revenue compared to the prior week.
While Wicked has consistently been one of Broadway’s top earners, its recent spike in popularity is linked to anticipation surrounding its upcoming film adaptation. The buzz has reignited interest in the beloved musical, drawing both loyal fans and newcomers to the theater.
The week between Christmas and New Year’s has always been a peak time for Broadway, with festive audiences eager to enjoy top-tier performances. This holiday tradition contributed significantly to Wicked’s jaw-dropping earnings, further cementing its legacy as a Broadway powerhouse.
Amid the success, Ariana Grande, who stars in the upcoming Wicked film, expressed her gratitude to fans on Instagram. “A year full of art and heart!” Grande captioned a carousel of photos. “Thank you eternally for your love and support; words truly don’t suffice.”
The 7 Rings singer and former Disney star continued, “I love you always and am wishing you all a very happy new year!” Grande’s post also included behind-the-scenes snapshots from The Boy Is Mine shoot, where she dressed as Catwoman, but Wicked remained the central focus of her montage.
As Wicked continues to captivate audiences, both on stage and in anticipation of its cinematic debut, its latest milestone underscores its enduring charm and cultural significance. Fans eagerly await what 2025 holds for this spellbinding musical.
Wicked’s record-breaking performance during the holiday week of 2024 highlights its status as one of Broadway’s most successful and beloved musicals. With its impressive box office earnings, fueled by both the holiday rush and the excitement surrounding the upcoming film adaptation, Wicked has proven to be a timeless phenomenon.
Ariana Grande’s heartfelt message to fans further reinforces the deep connection between the show, its cast, and the audience. As we look ahead to 2025, Wicked is poised to continue its reign as a major cultural force, both on stage and in the film world.