The Women’s World Cup 2023 has taken the soccer world by storm, drawing an unprecedented 1.6 million fans in Australia and New Zealand, surpassing all expectations and previous records.
With an impressive lineup of 32 teams and 64 thrilling matches, the tournament has captivated fans from every corner of the globe, making it a monumental success.
FIFA, the international governing body of soccer, reported a staggering 547,713 fans attending the first 21 games, showcasing the tournament’s allure and rapidly growing popularity.
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On July 24, the organizers effortlessly surpassed their revised target of 1.5 million attendees, marking an incredible level of excitement and support for the event.
This achievement shattered the previous record set during the 52-game tournament in Canada in 2015, which saw around 1.35 million fans in attendance.
What makes this edition even more remarkable is the astonishing 48 per cent increase in attendance compared to the 2019 tournament in France. The average of 26,802 spectators per game speaks volumes about the immense growth of women’s soccer and the passion it ignites among fans.
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The opening games set the stage for a sensational spectacle, with record-breaking crowds witnessing New Zealand’s upset win over Norway, setting a new national record with 42,137 attendees. Similarly, Australia’s victory over Ireland at Stadium Australia was no less electrifying, drawing an impressive 75,784 spectators.
The enthusiasm has continued to build, with over 49,000 people passionately cheering on the Matildas in their thrilling but unfortunate 3-2 loss to Nigeria in Brisbane.
Beyond the stadiums, designated fan festivals across the host cities have seen an overwhelming response, with more than 150,000 people embracing the joy and camaraderie that comes with this global sporting celebration.
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The excitement is not confined to the stadiums and streets. Television ratings have soared, defying the challenges posed by the time zone differences to captivate audiences in major Northern Hemisphere markets.
Overall, the Women’s World Cup 2023 has become a resounding success, setting new records in attendance and viewership, and reaffirming the growing prominence and appeal of women’s soccer on the world stage.
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