Xiaomi has reported another milestone quarter, posting record-breaking revenue in the second quarter of 2025.
The company’s total revenue reached CNY 116 billion, marking a 30.5% year-on-year (YoY) increase and continuing its streak of five consecutive quarters with over 30% growth. Adjusted net profit also jumped significantly, reaching CNY 10.8 billion, a 75.4% YoY increase.
The smartphone business remained Xiaomi’s largest revenue generator, with 42.4 million units shipped in Q2. This performance placed Xiaomi as the world’s third-largest smartphone vendor, close behind Apple’s 44.8 million shipments. Despite a slight 2.1% YoY dip in smartphone revenue to CNY 45.5 billion, premium device sales in Mainland China rose to 27.6% of total sales, reflecting growing consumer demand for higher-end models.
Globally, Xiaomi continues to dominate in several regions, ranking #1 in Southeast Asia, #2 across Europe, the Middle East, and Latin America, and #3 in Africa. In Mainland China, it secured the fourth spot in smartphone shipments. The company’s tablet business also gained traction, shipping 3.1 million units in Q2 for a 42.3% YoY increase, ranking #5 globally.
Xiaomi’s ecosystem of connected devices continues to expand rapidly. Its smart bands lead global sales, while its true wireless earbuds hold the #2 position worldwide. The launch of Xiaomi Smart Glasses marks the brand’s push into new product categories. Household appliances also saw impressive growth, with air conditioner shipments soaring over 60% YoY, refrigerators up 25%, and washing machines growing 45%.
Xiaomi’s electric vehicle (EV) division has become a major growth driver. Deliveries in Q2 hit 81,302 units, while July alone surpassed 30,000 units. Since its entry into the EV market five quarters ago, Xiaomi has delivered over 300,000 vehicles. The company now operates 335 EV stores across 92 Chinese cities, contributing to its extensive network of more than 17,000 retail outlets in China and 200 abroad.
Looking ahead, Xiaomi is investing heavily in research and development, with spending rising 41.2% YoY in Q2 and projected to hit CNY 30 billion in 2025. This includes advancements in AI, smart EV technology, and the development of its proprietary chipset, the Xring O1, signaling Xiaomi’s ambition to strengthen its position across multiple industries.