Apple has expanded support for third-party app stores and alternative payment systems on iOS in Brazil, complying with local regulatory requirements that seek to increase competition in the mobile app marketplace.
The move follows similar changes introduced in the European Union and Japan, where regulators have required Apple to loosen its control over app distribution and payment processing on its devices.
Developers Gain New Distribution Options
Under the new rules, developers in Brazil can distribute applications through alternative app marketplaces instead of relying exclusively on Apple’s App Store.
They can also use third-party payment systems for apps, games and in-app purchases, allowing transactions to take place outside Apple’s traditional payment infrastructure.
The changes provide developers with greater flexibility in how they distribute software and process customer payments.
Apple Raises Security Concerns
Apple reiterated its long-standing concerns regarding alternative app distribution methods, warning that the changes could increase exposure to malware, fraud, scams and privacy risks.
The company said all third-party app stores operating on iOS in Brazil must receive Apple authorization and comply with ongoing requirements designed to protect users.
Apple will also continue reviewing applications distributed through alternative marketplaces via its Notarization process.
According to the company, Notarization combines automated security checks with human review to identify serious threats and ensure basic functionality.
However, Apple noted that the process is less extensive than the full App Review system used for applications distributed through the App Store.
Alternative Payments Allowed
Developers can now use external payment systems even for apps listed on the App Store.
Apple said third-party payment options must be displayed alongside Apple’s own in-app purchase system, giving users a choice of payment methods.
The policy mirrors similar frameworks introduced in other regions following regulatory intervention.
Apple Retains Commission Structure
Despite opening its platform, Apple will continue collecting commissions on many transactions.
The company said it will charge a 15% commission on purchases made through websites linked from apps, with some eligible developers paying a reduced 10% rate.
Certain developers may face commission rates of up to 21%, while transactions processed through Apple’s in-app purchase system will incur an additional fee.
Apple is also maintaining its Core Technology Commission, a separate 5% charge applied to developers that distribute apps through alternative marketplaces.
The company said the fee helps fund the tools, technologies and services that support software development and distribution across the iOS ecosystem.
Growing Global Regulatory Pressure
Brazil joins a growing list of jurisdictions requiring Apple to open its mobile platform to greater competition.
Regulators worldwide have increasingly scrutinised app store policies, arguing that developers should have more freedom in how they distribute apps and process payments.
The latest changes mark another significant shift in Apple’s business model as governments continue to push for broader competition in the digital marketplace.
