Author: Hamza Shahnawaz

CUPERTINO, CALIFORNIA: Apple on Tuesday unveiled new iPad featuring 10.9 inch Liquid Retina display. It is powered by A14 Bionic chip which delivers faster performance.

The update brings Ultra Wide 12MP front camera located along the landscape edge of iPad for an even better video calling experience, and an updated 12MP back camera to capture sharp, vivid photos and 4K video.

A USB-C onport supports a wide range of accessories, Wi-Fi 6 brings even faster connections, and cellular models feature superfast 5G so users can stay connected on the go. Designed specifically for the new iPad, the all-new Magic Keyboard Folio features an incredible typing experience, a click-anywhere trackpad, and a versatile two-piece design.

With iPadOS 16 and support for Apple Pencil (1st generation), iPad offers users more ways to be creative and productive. The new iPad is available to order starting today, with availability in stores beginning Wednesday, October 26.

“We’re so excited to bring the completely redesigned iPad to our most advanced iPad lineup ever,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “With a large 10.9-inch Liquid Retina display, powerful A14 Bionic chip, a first-ever landscape front camera, fast wireless connectivity, USB-C, and support for incredible accessories like the new Magic Keyboard Folio, the new iPad delivers more value, more versatility — and is simply more fun.”

The new iPad features an all-screen design in four gorgeous finishes — blue, pink, yellow, and silver. The stunning 10.9-inch Liquid Retina display extends to the edges, so users have even more screen area for apps, games, and having fun on iPad — all in nearly the same size as the previous generation.

The new Liquid Retina display provides a beautiful visual experience with 2360×1640-pixel resolution, nearly 4 million pixels, 500 nits of brightness, and True Tone technology. Touch ID moves to the top button of iPad, making it seamless to unlock, log in to apps, or use Apple Pay.

The powerful A14 Bionic chip comes to iPad, delivering a 20 percent increase in CPU and 10 percent improvement in graphics over the previous generation.This makes the new iPad up to 5x faster than the best-selling Android tablet, and for users looking to upgrade from a device like iPad (7th generation), they will see up to 3x improvement in overall performance with the new iPad.

Advanced machine learning functions are powered by a 16-core Neural Engine in A14 Bionic — offering double the number of cores of A13 — boosting machine learning capabilities by up to 80 percent. For everyday tasks like working on a school project, editing a high-resolution video, or playing a graphics-intensive game, A14 Bionic brings remarkable performance and efficiency.

For the first time on any iPad, the front-facing camera is now located along the landscape edge. Whether users are on a FaceTime call or recording a video for social media, they will always be looking right toward the camera.

The landscape Ultra Wide front camera with a 12MP sensor and 122-degree field of view supports Center Stage, which automatically pans and zooms to keep users in view as they move around. The upgraded 12MP Wide back camera on iPad delivers high-resolution photos and detailed 4K video with support for 240-fps slo-mo.

Dual microphones are designed to work in unison with the cameras, capturing audio from the camera being used and minimizing distracting background noise. New landscape stereo speakers, combined with the larger display on iPad, offer a great video-viewing experience.

Users can do even more on iPad with faster wireless connectivity on the go. With new support for Wi-Fi 6, connections are 30 percent faster on the new iPad than the 802.11ac Wi-Fi supported on the previous generation.Cellular models with 5G allow iPad to reach peak speeds of up to 3.5Gbps in ideal conditions, providing users seamless access to files, communication with friends, and streaming content from wherever they are.

Combined with continued support for Gigabit LTE, physical SIM cards, and eSIM with on-device activation, iPad offers amazing flexibility when it comes to connectivity. The USB-C port supports a wide range of accessories and faster charge times when used with higher power charging adapters. 

Accessories extend the versatility of iPad and open up even more possibilities for creativity and productivity. The new Magic Keyboard Folio, designed for the new iPad, delivers an incredible typing experience with full-size keys, 1 mm of travel, and responsive feel. For the first time, iPad will have a keyboard with a large trackpad and support for a click-anywhere experience and Multi-Touch gestures, which makes scrolling, swiping, pinching, and moving the cursor even more seamless.

The new 14-key function row allows for easy access to shortcuts and everyday tasks, like adjusting the volume or display brightness. The highly configurable and versatile two-piece design includes a detachable keyboard and a protective back cover that attaches magnetically to iPad. The keyboard magnetically attaches to the Smart Connector on the edge of iPad, which provides power and data.

This means the keyboard never needs to be charged or paired, and users can easily fold the keyboard behind iPad or detach it entirely. The back cover has an adjustable stand for even more flexibility when playing games, watching video, and more.

iPadOS 16 introduces new productivity and collaboration features, so users can get even more done on iPad.

New features in Messages allow users to edit or unsend recently sent messages, recover recently deleted messages, and mark conversations as unread so they can come back to them later. There are also new collaboration features in Messages that make starting and managing shared projects quick and seamless.

Freeform, a powerful new productivity app built into iPadOS with a flexible canvas and full support for Apple Pencil, gives users the ability to see, share, and collaborate all in one place.

iCloud Shared Photo Library allows users to share photos seamlessly and automatically among up to six family members.

Safari adds shared Tab Groups to browse the web with others, and the browsing experience gets even more secure with passkeys. 

In Mail, users can now schedule emails ahead of time and are even given a moment to cancel delivery of a message before it reaches a recipient’s inbox.

The Weather app comes to iPad, designed to take full advantage of the stunning display with beautiful animations, and with just a tap, users can see the most important weather information.

Live Text uses on-device intelligence to recognize text in images across the system, and the feature now comes to video, making text completely interactive in paused video frames. Visual Look Up now allows users to lift the subject from an image or isolate a subject by removing the background with just a tap.

The new iPad models are designed to minimize their impact on the environment and include — a first for iPad — 100 percent recycled gold in the plating of multiple printed circuit boards. The new iPad is also the first iPad to feature recycled copper, with 100 percent recycled copper in the foil of the main logic board. It also features recycled aluminum, tin, and rare earth elements.

All iPad models meet Apple’s high standards for energy efficiency and are mercury-, BFR-, PVC-, and beryllium-free. Redesigned packaging eliminates the outer plastic wrap, and 97 percent of the packaging is fiber based, bringing Apple closer to its goal of completely removing plastic from all packaging by 2025. 

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to be 100 percent carbon neutral across the entire manufacturing supply chain and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will have net-zero climate impact.

The new iPad is available to order starting today, October 18, at Apple Store in 28 countries and regions, including the US, with availability in stores beginning Wednesday, October 26. 

Wi-Fi models of the new iPad are available with a starting price of $449 (US), and Wi-Fi + Cellular models start at $599 (US). The new iPad, in 64GB and 256GB configurations, comes in blue, pink, yellow, and silver. 

Apple Pencil (1st generation) is compatible with the new iPad. A new USB-C to Apple Pencil Adapter is required for pairing and charging and is included in the box with a new version of Apple Pencil (1st generation) for $99 (US).

For existing owners of Apple Pencil (1st generation), the USB-C to Apple Pencil Adapter is sold separately for $9 (US). 

The new Magic Keyboard Folio designed for the new iPad is available for $249 (US) and comes in white. 

The new Smart Folio designed for the new iPad is available for $79 (US) in white, sky, watermelon, and lemonade. 

iPad (9^th Generation) will remain in the iPad lineup. Wi-Fi models of iPad (9th generation) are available with a starting price of $329 (US), and Wi-Fi + Cellular models start at $459 (US), in silver and space gray finishes. 

Education pricing is available to current and newly accepted college students and their parents, as well as faculty, staff, and home-school teachers of all grade levels. Wi-Fi models of the new iPad are available with a starting price of $419 (US), the new Magic Keyboard Folio is available for $229 (US), and Apple Pencil (1st generation) is available for $89 (US).

iPadOS 16, the powerful operating system designed specifically for iPad, is available beginning Monday, October 24, and ships for free with the new iPad. iPadOS 16 will be available as a free software update for iPad (5th generation and later), iPad mini (5th generation and later), iPad Air (3rd generation and later), and all iPad Pro models. 

Customers can trade in their current iPad and get credit toward a new one. When their device has been received and verified, Apple will credit the value to their payment method.

CUPERTINO, CALIFORNIA: Apple on Tuesday announced the new iPad Pro with supercharged by M2 chip and many other advanced features.

CUPERTINO, CALIFORNIA: Apple launched the next generation Apple TV 4K which is more powerful, entertaining and affordable in price.

Driven by the A15 Bionic chip that delivers faster performance and more fluid gameplay, the new Apple TV 4K features endless entertainment options for everyone to enjoy on the biggest screen in the home. HDR10+ support joins Dolby Vision on Apple TV 4K, so users can watch their favorite movies and TV shows in the best quality possible across more TVs.

Running tvOS, the powerful and intuitive OS for the living room, and featuring the popular Siri Remote, Apple TV 4K simplifies the way users discover and enjoy their favorite content. Its seamless integration with other Apple devices and services magically transforms the living room in different ways for the entire family, while also adding convenience as a smart home hub.

The new Apple TV 4K is available in two configurations: Apple TV 4K (Wi-Fi), which offers 64GB of storage; and Apple TV 4K (Wi-Fi + Ethernet), which offers support for Gigabit Ethernet for fast networking and streaming, Thread mesh networking protocol to connect even more smart home accessories, and twice the storage for apps and games (128GB).

Customers can order the new Apple TV 4K with Siri Remote today at a new starting price of $129, with availability beginning Friday, November 4.

“Apple TV 4K is the ultimate way for Apple users to enjoy their favorite entertainment on the biggest screen in the home, and now it is more powerful than ever,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing.

“The new Apple TV 4K is unlike anything else out there, given its seamless connection to other Apple devices, ease of use, and access to amazing Apple content. It offers something for everyone in the family to love.”

The next generation of Apple TV 4K is an entertainment powerhouse, bringing the best video and audio capabilities to the biggest screen in the home. At the heart of the new Apple TV 4K is A15 Bionic, making the device even more powerful and energy efficient. CPU performance is now up to 50 percent faster than the previous generation, delivering greater responsiveness, faster navigation, and snappier UI animations. GPU performance is now up to 30 percent faster than the previous generation for even smoother gameplay.

Apple TV 4K now supports HDR10+, in addition to Dolby Vision, expanding rich visual quality across more TVs, producing the eye-popping details and vibrant colors intended by content creators. Users can also enjoy a home theater experience with Dolby Atmos, Dolby Digital 7.1, or Dolby Digital 5.1 surround sound for immersive audio.

With the Siri Remote, users enjoy a touch-enabled clickpad that provides speed, fluidity, and precise control to easily navigate the simple, elegant user interface of Apple TV. On the Apple TV app, customers can access award-winning series and films on Apple TV+, as well as over 100,000 movies and series to buy or rent, and direct premium subscriptions to popular streaming services.

Apple TV 4K works seamlessly with other Apple devices, starting with a magical setup process with iPhone and effortless control at any time with the Apple TV Remote in Control Center. The deep integration of Apple hardware, software, and services with Apple TV 4K unlocks an unparalleled experience that brings the best of the Apple ecosystem to the living room.

Apple Music offers access to a catalog of over 100 million songs, expertly curated playlists, and music videos through Apple TV 4K. With original content from the most respected and beloved people in music, autoplay, time-synced lyrics, lossless audio, and immersive Spatial Audio with Dolby Atmos, Apple Music offers the world’s best listening experience.

Apple TV+ is the home of premium drama and comedy series, feature films, documentaries, and kids and family entertainment, including this year’s Oscar Best Picture winner, “CODA”; record-breaking Emmy Award winner “Ted Lasso”; hit drama “Severance”; “Shantaram,” based on the bestselling novel; and acclaimed series “Bad Sisters,” “Mythic Quest,” “Pachinko,” and many more. Viewers can also enjoy films such as “Sidney,” a documentary honoring the legendary Sidney Poitier; “Causeway,” starring and produced by Academy Award winner Jennifer Lawrence; and the holiday story “Spirited,” starring Will Ferrell, Ryan Reynolds, and Octavia Spencer. Apple TV+ also offers live sports, including “Friday Night Baseball,” and Major League Soccer matches coming in early 2023.

Apple Arcade on Apple TV 4K features award-winning premium games, with new titles and major content updates added weekly, all without ads or in-app purchases. Players can pair popular game controllers to enjoy hit titles like “NBA 2K23 Arcade Edition” and “Jetpack Joyride 2,” along with longtime favorites like “Sneaky Sasquatch,” as well as “Warped Kart Racers” with a new multiuser mode.

Apple Fitness+ is an award-winning fitness and wellness service designed to be welcoming to all users, wherever they are on their journey, and help them live a healthier day. Apple TV 4K users can enjoy the largest library of workout content in 4K Ultra High Definition with over 3,000 studio-style workouts and meditations, all led by a diverse and inclusive team of trainers. This fall, iPhone users can subscribe to and enjoy Fitness+ in the 21 countries and regions where it is available, even if they don’t have an Apple Watch. Usersonly need an iPhone to sign up, and can then experience Fitness+ on Apple TV, iPhone, and iPad with onscreen trainer guidance and interval timing, and estimated calories burned will be used to make progress on their Move ring. Fitness+ users with Apple Watch can take their motivation to the next level with personalized real-time metrics that display on Apple TV, iPhone, and iPad.

This fall, new features coming to the Apple TV experience with tvOS 16 include updates to Siri that will make it even easier for customers to use their voice to control Apple TV and interact with the results.⁵ Siri on Apple TV features a complete redesign, and will be able to recognize each user’s voice, so they can easily access their movies, shows, music, games, and apps, and pick up where they left off. By using the Siri Remote and asking “What should I watch?” users can get tailored recommendations.

When wearing AirPods, users can say “Hey Siri” to search and enjoy a hands-free way to control Apple TV. Siri support on Apple TV has expanded to Chile, Finland, and South Africa, and will launch in Denmark, Luxembourg, and Singapore later this year, bringing Siri on Apple TV to 30 countries and regions.

With iCloud Shared Photo Library on Apple TV, everyone in the family will be able to enjoy everyone’s photos together on the big screen. Cross-device connectivity on Apple TV 4K will enable developers to integrate personalized experiences between their iPhone and Apple Watch apps with Apple TV. 

Users can continue to enjoy SharePlay by starting a FaceTime session on iPhone or iPad and watching a TV show or movie on Apple TV to stay completely in sync — ensuring everyone catches a movie’s dramatic reveal or a show’s punchline at the same moment. With shared playback controls, including using the Siri Remote, anyone in the SharePlay session can play, pause, or jump ahead.

As a home hub, Apple TV 4K securely connects to compatible smart home accessories, including HomeKit cameras, lights, shades, and more; allows the user to set scenes and control their smart home while away; and ensures that accessories can run automatically. Apple TV 4K is also an essential building block for Matter, the new smart home connectivity standard that enables a wide variety of accessories to work together seamlessly across platforms, helping to fulfill the true vision of a smart home.

When viewing a HomeKit camera, Apple TV users can control nearby accessories — such as turning on the outdoor lights — or display multiple cameras at the same time on the TV screen for a more complete view. In addition, HomeKit Secure Video uses the on-device intelligence of Apple TV 4K to privately analyze the video to detect people, animals, cars, and package deliveries.⁶

With Thread networking support, Apple TV 4K (Wi-Fi + Ethernet) connects compatible Thread-based smart home accessories reliably and securely.

The new Apple TV 4K is designed to minimize its impact on the environment, using nearly 30 percent less power than the previous generation while achieving more powerful performance. The efficiency gains of A15 Bionic eliminate the need for an internal fan, resulting in a more compact design and contributing to a 25 percent reduction in carbon footprint over the previous generation.

In a first for Apple TV, Apple TV 4K features 100 percent recycled gold in the plating of multiple printed circuit boards, which also include 100 percent recycled tin in the solder. The thermal module is made with 80 percent recycled aluminum, while the enclosure of the Siri Remote includes 100 percent recycled aluminum. Redesigned packaging removes the outer plastic wrap, and over 90 percent of packaging is fiber based, bringing Apple closer to its goal of completely removing plastic from all packaging by 2025. The Apple TV 4K lineup is free of mercury, BFRs, PVC, and beryllium.

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to be 100 percent carbon neutral across the entire manufacturing supply chains and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will have net-zero climate impact.

The new Apple TV 4K with Siri Remote will be available starting at $129 (US) from apple.com/store, in the Apple Store app, and at Apple Store locations. Apple TV 4K is also available through Apple Authorized Resellers and select pay TV providers.

Customers can order the new Apple TV 4K beginning today, with availability starting Friday, November 4, in more than 30 countries and regions, including the US.

The Siri Remote has the same beloved design and functionality as the previous generation, and adopts USB-C for charging. It is included with the new Apple TV 4K, or can be purchased separately for $59 (US) starting today, and is compatible with all generations of Apple TV 4K and Apple TV HD.

AppleCare+ will be available for Apple TV, providing three years of technical support and additional hardware coverage, including unlimited incidents of accidental damage protection.

Customers can try out the new Apple TV 4K at an Apple Store and have their questions answered in person. Before their visit, customers are encouraged to check apple.com/retail for information on opening hours and available services at their chosen store.

For a limited time, eligible customers who purchase a new iPhone, iPad, Apple TV, or Mac can enjoy three months of Apple TV+ and Apple Arcade for free.