Bugatti has released a captivating docuseries that invites enthusiasts and the curious alike to explore the brand’s journey into its next era.
Premiering today on YouTube, the series features Mate Rimac, CEO of Bugatti Rimac, who shares his ambitious vision for the successor to the iconic Chiron.
This premiere episode provides a deep dive into the innovative processes that transformed a concept into reality, the challenges faced along the way, and the relentless pursuit of perfection that defines Bugatti.
“Bugatti is created by extraordinary people. We stand on the shoulders of giants,” states Mate Rimac, capturing the essence that has propelled Bugatti to the forefront of the automotive world. This sentiment, deeply rooted in founder Ettore Bugatti’s timeless philosophy—”if comparable, it is no longer Bugatti”—echoes throughout the series.
Rimac candidly discusses the complexities and uncertainties involved in pushing the boundaries of automotive innovation while maintaining Bugatti’s unparalleled standards of design, quality, and craftsmanship. His vision is vividly embodied in Bugatti’s new hyper sports car, which seamlessly blends innovation and tradition, setting the stage for the brand’s ambitious future.
For over 115 years, Bugatti has epitomized the pinnacle of excellence in design, engineering, and technological prowess. The new era aims to continue this legacy, harmonizing beauty and passion with history and cutting-edge technology.
At the heart of this new generation of Bugatti hyper sports cars is a high-revving naturally-aspirated V16 engine, paired with a high-performance electric powertrain. This combination merges the timeless thrill of a combustion engine with the advancements of modern electric technology.
The docuseries highlights the remarkable synergy between Bugatti’s storied legacy and Rimac’s cutting-edge innovations, illustrating how this partnership overcame skepticism to forge a revolutionary path forward.
As the series unfolds, viewers will gain unprecedented access to the inner workings of Bugatti, witnessing the passion, innovation, and spirit that drive the next generation of Bugatti hyper sports cars.
This series signifies more than the launch of a new vehicle; it heralds the dawn of a new era for Bugatti, a brand with nearly 120 years of rich history. Each episode promises to reveal more about the exciting developments and future prospects of Bugatti, ensuring that the journey is far from over.