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Category: Automotive

PkRevenue provides stories related to automotive industry. We focus on auto policy of Pakistan. The coverage also includes sales of domestic manufacturing.

  • Hyundai IONIQ 6 travels 614 km per charge

    Hyundai IONIQ 6 travels 614 km per charge

    SEOUL: Hyundai Motor Company declared that IONIQ 6 can travel 614 km (about 382 miles) in one time charge, according to the Worldwide Harmonized Light Vehicle Test Procedure (WLTP).

    The press release issued by Hyundai Motors stated that IONIQ 6’s superb all-electric range performance is made possible in large part by Hyundai Motor Group’s dedicated architecture for EVs, Electric Global Modular Platform (E-GMP), and the electrified streamliner’s ultra-low wind resistance.

    E-GMP delivers optimal electric performance and provides 800V ultra-fast charging from 10 to 80 percent in just 18 minutes and supports 400V charging without the need for additional components or adapters.  

    IONIQ 6 customers will benefit from Hyundai Motor Group’s commitment to develop advanced battery technology that enables stress-free driving performance and long range.

    With WLTP-rated energy consumption of 13.9 kWh/100 km, IONIQ 6 will be one of the most energy-efficient electric vehicles (EV) on the market when it goes on sale later this year in select markets in Europe and next year in North America. 

    “From the start of IONIQ 6’s development, we set our sights on making it the leading all-electric range EV,” said Jae Ho Huh, Head of Sub-Mid Project Management Center at Hyundai Motor Company.

    He also added that, “To become the global leader in electric vehicles, we are committed to providing the best possible EV performance and ownership experience.” 

    Having a platform specifically for EVs also means Hyundai Motor is better able to design vehicles to best meet passengers’ needs. With E-GMP, IONIQ 6 can be a workstation or a portable power bank on wheels, creating new usage scenarios to fit customers’ diverse, on-the-go lifestyles. 

    Hyundai Motor maximized IONIQ 6’s all-electric driving range through extensive aerodynamic design and engineering work. The vehicle’s drag coefficient of 0.21 is the lowest in the company’s vehicle lineup and one of the lowest in the industry.

    The model’s streamlined appearance and various design elements, such as an active air flap, wheel air curtains, integrated rear spoiler and wheel gap reducers, significantly enhanced IONIQ 6’s aerodynamics performance, placing it among the sleekest vehicles worldwide.

    In particular, wheel gap reducers minimize the empty space between the front bumper and tires to improve aerodynamic performance around the wheel wells.

    This Hyundai invention made it possible for the electrified streamliner to provide a longer wheelbase for passengers’ riding comfort while simultaneously overcoming the aerodynamics challenges caused by its short front overhang.

    “We put every effort into designing the most efficient car in the EV segment,” said Byung Hoon Min, Head of Total Vehicle Performance Development Center at Hyundai Motor Company.

     He also added that, “Our focus on improving aerodynamics helped to achieve one of the longest all-electric range vehicles available, which will reduce customers’ EV range anxiety and help grow the segment.”

  • Suzuki launches luxury scooter Burgman Street 125EX

    Suzuki launches luxury scooter Burgman Street 125EX

    JAPAN: Suzuki Motor Corporation launched the luxury scooter BURGMAN STREET 125EX, along with the Address 125 and the Avenis 125. The scooters were revealed in the world premier held at the INTERMOT Cologne International Motorcycle and Scooter Fair held in Cologne, Germany.

    The press release issued by Suzuki Motor Corporation stated that the three compact scooters are suited for everyday usage such as commuting to work or school. Sales of the three models in Europe will start from spring of 2023.

    The new BURGMAN STREET 125EX is a premium compact scooter for riders looking for a well-equipped scooter that can be ridden every day. The bike has a luxurious body design with refined details, and the front and rear light systems feature LED lights for better visibility.

    READ MORE: PSMC offers free WagonR registration amid sales slump

    It is the first Suzuki motorcycle to adopt the Suzuki Eco Performance Alpha (SEP-α) engine, which advances the technologies inherited from the powerful yet eco-friendly SEP engine, by adding the Engine Auto Stop-Start (EASS) system, which shuts off the engine automatically when stopping, and the Silent Starter System, which quietly starts the engine.

    The scooter also has features which improve daily convenience and comfort, such as a full-LCD instrument panel, footboards to extend the feet when cruising, and cut-away design at the rear of the floorboards to make it easier to get on and off the scooter.

    In addition, a range of genuine accessories are available, like a 27L large capacity top case, and grip heaters to keep your hands warm in cold climates.

    The new Address 125, sold in India from December 2019 as the Access 125, is the top selling model in the Indian domestic market. The body has a classic and urban styling, with LED headlights and position lights for better visibility.

    READ MORE: Suzuki Motor announces further plant shutdown in Pakistan

    The scooter realizes a relaxed riding position by adopting a flat and spacious floorboard and wide, comfortable seats. It also features theft deterrent key system, as well as utility features such as underseat storage, left front inner pocket, and USB outlet.

    The new Avenis 125 is a sporty scooter sold in India from January 2022. With a flowing, dynamic styling, the scooter features body-mounted LED headlights, dual LED rear combination lights, a rear brake lock which locks the rear wheels when stopped, and a full-LCD instrument panel.

    The lightweight chassis and SEP engine realize a nimble handling performance. The unique sporty two-tone seat with red stitching provides both good grip and easier footing.

    It also has the same utility features as the new Address 125, such as theft deterrent key system and USB outlet, as well as a covered front left compartment.

    READ MORE: Suzuki Pakistan launches new Alto VXR

  • Nissan Z GT4 unveiled; to be available from 2023

    Nissan Z GT4 unveiled; to be available from 2023

    YOKOHAMA, Japan: Nissan Motor Co., Ltd. and Nissan Motorsports and Customization Co., Ltd. (NMC) revealed the Nissan Z GT4, based on the new Nissan Z. The vehicle will be available for the deliveries in 2023.

    The press release issued my Nissan Motors stated that, GT4-spec racing machines are based on production vehicles, modified for severe competition use. To that end, NMC’s NISMO Racing Division took the street version of the new Z – which is receiving acclaim around the world – and tuned the VR30DDTT engine, optimized its chassis and suspension, enhanced its aerodynamics to the limit of regulations and created a cockpit that works for drivers of all types.

    READ MORE: Ferrari launches its first ever four-door car

    This created a race car that is a Nissan Z in all aspects – accessible to enthusiast drivers and hard-core professionals.

    “Motorsports for Nissan is an expression of our passion and unrivaled expertise. The Nissan Z continues to maintain its position as an exciting sports car that fascinates drivers with its driving dynamics and flexible powertrain,” said Nissan COO Ashwani Gupta.

    He also added that, “We are confident that this track-ready GT4-category Nissan Z will be ready to write another chapter in the Nissan Z’s 50-plus-year legacy of speed.”

    READ MORE: Ford unveils seventh generation of Mustang

    The Nissan Z GT4 was developed at NISMO’s engineering facilities, at multiple track-test sessions and also as a test-entry vehicle which participated in the Fuji 24 Hour Race in June, as well as additional Super Taikyu Series events at Motegi and more.

    Detailed vehicle specifications will be announced at the 2022 SEMA show in the United States, November 1 – 4. Vehicles deliveries will begin in the first half of 2023.

  • Honda suspends car production in Pakistan

    Honda suspends car production in Pakistan

    KARACHI: Honda Atlas Cars (Pakistan) Limited on Monday announced to suspend production due to prevailing economic conditions in the country.

    In a communication received by Pakistan Stock Exchange (PSX), the car manufacturer stated that considering the current economic situation of the country, the government had restored to stringent measures including minimizing the import of Completely Knocked Down (CKD) kits and raw materials, the company’s supply chain had also been disrupted by such measures.

    READ MORE: Indus Motors to increase car prices to pass cost impact

    “As a result, the company has also to rationalize its production and ultimately to shut down its plant from October 04, 2022 to October 11, 2022,” the company added.

    Prior to this, other car manufacturers have also stop production due to same reasons.

    Honda Atlas Cars (Pakistan) Limited is a joint venture between Honda Motor, Japan, and the Atlas Group, Pakistan.

    READ MORE: PSMC offers free WagonR registration amid sales slump

    The Company was incorporated on November 04, 1992 and listed on Pakistan Stock Exchange Limited.

    The joint venture agreement was signed on August 05, 1993. The groundbreaking ceremony was held on April 17, 1993, and within a record time of 11 months, the construction and erection of machinery were completed.

    The first car rolled off the assembly line on May 26, 1994. The official inauguration was honored by the then President of Pakistan, Late Sardar Farooq Ahmad Khan Leghari.

    Nobuhiko Kawamoto, President of Honda Motor, Japan, and the late Yusuf H. Shirazi; Founder of Atlas Group were also present to grace the occasion.

    READ MORE: Toyota stops car production in Russia

    The Company enlisted on then Karachi & Lahore Stock Exchanges (now Pakistan Stock Exchanges) and Initial Public Offer (IPO) was made in November 1994.

    On July 14, 1994, car booking started at six dealerships in Karachi, Lahore, and Islamabad.

    Since then, the dealership network has expanded and now the Company has 37 3S (Sales, Service, and Spare Parts), 17 2S (Service and Spare Parts), and 5 1S (Spare Parts) authorized dealerships in Pakistan.

    All dealerships are constructed in accordance with the standards defined by Honda the world over.

    The Company started production in 1994, with the launch of the 5th generation of the Honda Civic in Pakistan.

    READ MORE: Ferrari launches its first ever four-door car

    Later on, the Company enriched the product line with the launch of Honda City in 1997 and Honda BR-V in 2017. The Company consistently increased production with the progress of the car market and to meet the growing customer demand.

    A major plant expansion was done in 2006 and the production capacity was increased to 50,000 units/ year.

  • Indus Motors to increase car prices to pass cost impact

    Indus Motors to increase car prices to pass cost impact

    KARACHI: Indus Motors, the maker of Toyota cars in Pakistan, is likely to increase prices to pass on the cost impact to consumers.

    The company management said in corporate briefing session on Tuesday.

    READ MORE: PSMC offers free WagonR registration amid sales slump

    Regarding car prices, management informed that company has to increase price to pass cost impact to consumers as current car prices are not sustainable at exchange rate of over Rs230. They highlighted, current car prices are set at dollar rate of around Rs210-215, according to analysts at Topline Securities.

    The company conducted the briefing to discuss its FY22 financial results and company outlook.

    Company expect at-least 40 per cent decline in volumetric sales in FY23 amid higher car prices, hike in interest rates, strict auto financing rules, recent floods and restriction on Completely CKD imports.

    READ MORE: Toyota stops car production in Russia

    To note, INDU is currently running at production capacity of around 40 per cent-45 per cent, the analysts added.

    To note, at the current production level i.e. 40-45 per cent, INDU’s order book is filled for next 4 months. 

    Pakistan car sales increased by 51 per cent YoY to 379,350 units in FY22 out of which INDU car sales clocked in at 75,611 units, up 31 per cent YoY. Used car imports clocked in at 28,122 units in FY22, up from 21,239 units in FY21.

    READ MORE: Ferrari launches its first ever four-door car

    Management stated that higher FED and Sales Tax from Jan-2022 along with 1 per cent CVT on 1300cc+ from Jul-2022 and increase in Advance Income Tax has also led to higher vehicle prices.

    With regards to recently announced refund policy, management informed that around 800-1,000 clients cancelled their booking and got their cash back along with interest amount. 

    Investment plan of US$100 million for local production of HEV vehicles is on track; where company is expected to launch its variant next year in 2023.

    READ MORE: Ford unveils seventh generation of Mustang

    Net sales in FY22 increased by 54 per cent to Rs276 billion from Rs179 billion in FY21 while profit after tax only increased by 23 per cent YoY to Rs15.8 billion from Rs12.8 billion due to rupee devaluation against US dollar and imposition of super tax.

    Gross margins declined to 6.7 per cent in FY22 from 9.3 per cent in FY21 primarily on account of rupee devaluation against US dollar, increased freight charges and higher commodity prices.

    To note, these are lowest margins in last 10-Years. Management highlighted that gross margins will remain depressed in FY23.

  • PSMC offers free WagonR registration amid sales slump

    PSMC offers free WagonR registration amid sales slump

    KARACHI: Pak Suzuki Motor Company (PSMC) has announced free registration on booking of all variants of Suzuki WagonR for the limited time offer only.

    The decision has come after significant decline of motor vehicles recorded in the first two months of the current fiscal year.

    The company stated that the offer is valid on all WagonR variants across Suzuki’s Authorised Dealerships.

    According to recent report, the volumetric sales of Pak Suzuki plunged by 41 per cent to its 27-month low to clocked in at 3.9k units in August 2022, wherein Ravi sales fell by 72 per cent, followed by Alto and Cultus, which are down by 50 per cent and 38 per cent, respectively.

    READ MORE: Suzuki Motor announces further plant shutdown in Pakistan

    The slump in sales has been witnessed due to restriction imposed by the State Bank of Pakistan (SBP) on import of Completely Knocked Down (CKD) unit. The import of CKD is subject to prior approval of the SBP.

    In this regard, the company announced on September 07, 2022 further plant shut down due to shortage of raw material following restriction imposed by the central bank.

    The company in a communication sent to Pakistan Stock Exchange (PSX) on September 06, 2022, stated that the State Bank of Pakistan (SBP) had introduced a mechanism for prior approval for import under HS Code 8703 category including CKD through a circular No. 09 of 2022 dated May 2022.

    Restriction had adversely impacted clearance of import consignment which resultantly affected the inventory levels, the company added.

    READ MORE: New prices of Suzuki cars in Pakistan from August 16, 2022

    Therefore, due to shortage of inventory level, the management of the company has decided to shut down period of automobile plant till September 09, 2022.

    According to details of WagonR, on which the company granted free registration, are:

    The car has a naturally aspired 998cc three-cylinder petrol engine that sends 67 horsepower (hp) and 90 Newton-meters (Nm) of torque to the front wheels through a five-speed manual or an AGS automatic transmission, depending on the variant.

    Some of the basic features include dual airbags, AC, power windows (VXL and AGS only), immobilizer, central locking, power steering and child locks.

    READ MORE: Pakistan car sales plummet by 50% on import restriction

  • Toyota stops car production in Russia

    Toyota stops car production in Russia

    Toyota on Friday decided to end car manufacturing at its Saint Petersburg plant in Russia.

    The company decided to end manufacture operation due to the interruption in supply of key materials and parts. Since then, the company have been closely monitoring the situation and evaluating the future sustainability of our business in Russia.

    During this period the company have fully retained our workforce and ensured our facility was ready to re-start production if the circumstances allowed. However, after six months, the company has not been able to resume normal activities and see no indication that the company can re-start in the future.

    The decision to terminate production of Toyota vehicles in Russia is not one that the company has taken lightly. Over the last 80 years the company has developed business and our brand with the support of stakeholders around the world.

    READ MORE: Honda to launch more than 10 electric motorcycles in 2025

    The company must now act in a way that allows us to protect the values and principles that our predecessors built up and be confident that the company can pass them on to the next generation.

    The company has also determined that our operations in Moscow need to be optimized and restructured―with the clear objective of retaining an effective organization to continue supporting the retail network in providing ongoing service to existing Toyota and Lexus customers in Russia.

    The company would like to thank our employees for their hard work and loyalty. In recognition of their valued contribution, the company will be offering them assistance for re-employment, re-skilling and well-being, including financial support above legal requirements.

  • Honda to launch more than 10 electric motorcycles in 2025

    Honda to launch more than 10 electric motorcycles in 2025

    JAPAN: Honda Motor Company announced to launch electric motorcycles in 2025. The company is putting efforts for carbon neutrality by less consumption of carbon.

    Motorcycles are used all over the world for a wide range of purposes which are often more demanding than for automobiles. Therefore, realizing carbon neutrality for motorcycles will require a multifaceted approach. Here is how Honda, the world’s largest motorcycle manufacturer with cumulative motorcycle production of over 400 million units, will pursue carbon neutrality.

    Honda offers a full lineup of motorcycle models, ranging from compact-size commuter models such as scooters to large-size FUN models, which are sold all over the world in both emerging and advanced countries. They are being used under a wide variety of conditions, including in cold, hot and humid climates and even on unpaved roads and trails. In addition, economic situations vary significantly in different countries and regions, therefore people use motorcycles for many different purposes ranging from everyday transportation to recreational activities. As a result, the performance people expect of motorcycles are also diverse.

    READ MORE: Ferrari launches its first ever four-door car

    Especially in emerging countries, motorcycles, particularly commuter models, are in high demand as a vital means of mobility supporting people’s lives. However, electric motorcycles, which promise to contribute to CO2 reduction, have their own issues such as heavier vehicle weight and higher prices. Another factor that is making the popularization of electric motorcycles difficult is that demand for electric models depends largely on government regulations and incentives such as subsidies and tax credits and the availability of charging infrastructure in each respective country.

    Honda has led the motorcycle industry in environmental initiatives through a wide range of original technologies, such as its ultra-low fuel consumption engines for the Super Cub and other models. However, continuing on the same path will not be enough to realize the company-wide carbon neutrality goal.

    So, Honda will pursue the electrification of its motorcycle products while also continuing to reduce CO2 emissions from its ICE models. Striving to realize carbon neutrality for all of its motorcycle products during the 2040s, Honda will continue to lead the industry at the forefront of its environmental initiatives.

    Here is how Honda plans to work toward its carbon neutrality goal for motorcycle products.

    Electric motorcycles are classified into three categories according to their top speed: Electric Bicycles (EBs, 25km/h or lower), Electric Mopeds (EMs, 25 – 50km/h) and Electric Vehicles (EVs, 50km/h or higher).

    Currently, the size of the global electric motorcycle market is approximately 50 million units a year, and most of them are EMs and EBs in China. However, the market is gradually expanding in other countries as well. In India, for example, sales of EVs, alongside convenient and affordable EMs, is increasing dramatically due to the government’s policies to promote the pursuit of carbon neutrality. Anticipating such market expansion, Honda will introduce electric motorcycles that accommodate a wide range of customer needs.

    READ MORE: Ford unveils seventh generation of Mustang

    As for the advancement of ICE-equipped models, Honda will not only improve fuel efficiency but also introduce models that are compatible with carbon-neutral fuels.

    In addition to Brazil where Honda motorcycles compatible with flex-fuel (gasoline-ethanol blend fuels) are already available, starting in 2023, Honda will introduce flex-fuel models in India, one of the major motorcycle markets.

    Range, charging time and price are the issues that need to be addressed in order to popularize EVs. One solution is the standardization of battery swapping systems. The company believe that a battery swapping system is highly compatible with business uses, especially services such as the delivery of small packages, as those businesses have limited travel distance and distribution centers where battery swapping stations can be installed. Therefore, targeting business-use customers, Honda has introduced the Honda e: Business Bike series. These models are already in use by Japan Post, and the Vietnam Post has begun using them for its mail delivery service.

    As businesses are becoming more conscious of the environment, Honda is introducing its business-use EVs globally. In addition to postal service in Japan and Vietnam, Honda is also conducting joint trials with Thailand Post, and plans to begin production and sales of the Benly e: in Thailand this September.

    For personal use, Honda plans to introduce two commuter EV models between 2024 and 2025 in Asia, Europe and Japan. These models will feature unique added-value to accommodate the needs of the respective market. Moreover, envisioning the future market environment, how electric motorcycles will be used, and technological advancements likely to be made, Honda is exploring a range of future personal-use models including ones equipped with a power source besides swappable batteries.

    In the EM/EB categories, Honda’s strength lies in the fact that a local development operation which is capable of speedy development is already well established in China, the world’s largest EM/EB market. Honda plans to leverage such strength to introduce multiple models under its local joint venture brands. Moreover, with the expectation that demand for EM/EB models will increase not only in China but globally, Honda plans to introduce a total of five compact and affordable EM and EB models between now and 2024, in Asia, Europe and Japan, in addition to China.

    Beyond commuter bikes, Honda will actively develop electrified mid- and large-size sports bikes in the FUN category.

    Based on its FUN EV platform now being developed, Honda plans to introduce three large-size FUN EV models in Japan, the U.S. and Europe between 2024 and 2025. Honda will also introduce a EV model for young riders, which is designed to pass on the joy of riding to the next generation.

    To realize widespread adoption of these electric models, the issues of batteries and charging infrastructure need to be addressed.

    The key to electrification is the battery. Honda will make active use of all of its resources to ensure stable battery procurement. All-solid-state batteries, which are currently being developed for automobiles, will be one valid option for electric motorcycles. Honda will aim to equip its electric motorcycle models with all-solid-state battery as well.

    With regard to charging infrastructure, Honda has already begun its initiatives in many countries around the world, aiming to enhance the infrastructure through the utilization of Mobile Power Packs (MPPs) and battery sharing businesses.

    In Indonesia, Honda has established a joint venture aimed at the widespread adoption of a battery sharing service which utilizes MPPs and MPP-powered motorcycles. The JV is currently operating a small-scale battery sharing service in Bali. In India, Honda is planning to begin its battery sharing service for electric tricycle taxis (so-called “rickshaws”) by the end of this year, while also working with a local partner company toward the standardization of swappable batteries. Honda is also planning on similar initiatives throughout Asia.

    In Japan, ENEOS and the four major Japanese motorcycle manufacturers (Honda, Kawasaki, Suzuki, and Yamaha) jointly established Gachaco, Inc. in April 2020, planning to begin a motorcycle battery sharing service this fall.

    Furthermore, Honda is also participating in battery consortiums in Japan and Europe aiming to standardize battery and swapping system specifications. Honda is taking a proactive approach to standardization in each region. For example, in Japan, major motorcycle manufacturers have agreed on mutual use of swappable batteries and their systems, and in India, Honda is working with its local partner company to facilitate the standardization of swappable batteries.

    Through this process of motorcycle electrification, Honda will offer products with new value by leveraging the high level of compatibility of software technology and electrified models, which the company believe will unlock the future of motorcycles.

    For example, starting with models which will go on sale in 2024, Honda aims to offer user experience (UX) features that continuously enrich the quality of riding through connectivity, such as offering optimal route options that take into consideration the remaining range, charging spot notification, safe riding coaching and after-sales service support.

  • Ferrari launches its first ever four-door car

    Ferrari launches its first ever four-door car

    Ferrari launched its first ever four-door car in the company’s history namely Ferrari Purosangue. The car is powered by a V12 naturally-aspirated engine, the hallmarks of the Prancing Horse’s most powerful sports cars are present and correct, this time coupled with practicality and a raised driving height.

    The car is named Purosangue after the Italian for ‘thoroughbred’, the car has been the subject of rumour and conjecture for many years, as the public and media alike speculated on what Maranello might have up its sleeves.

    One feature of design that is likely to have everyone talking is the fact that the Purosangue features rear-hinged passenger doors, or welcome doors, crafted in order to allow people to get in and out of the car as smoothly as possible without needing to increase the size of the vehicle.

    Elsewhere, customers will find the largest boot ever on a Ferrari, heated seats front and back and a Burmester high-end audio system as standard.

    Four-wheel drive, front-engine glory, with more power than any other car in the Crossover segment. Designed to be as aerodynamic as possible, the Purosangue features a raft of innovations, from the latest in vehicle dynamic control systems to the world debut of Ferrari active suspension technology using Multimatic’s True Active Spool Valve (TASV) System.

    The performance numbers are staggering; 0-62mph is seen off in just 3.3 seconds, while the Purosangue will rocket from 0-125mph in an incredible 10.2 seconds.

    The 6.5 litre, V12 engine has been painstakingly designed to offer the driver a seemingly never-ending amount of power under their right foot, with the eight-speed, dual clutch transmission and cylinder heads derived from the fearsome 812 Competizione. The soundtrack produced is nothing short of jaw-dropping.

    Sustainability was key for Ferrari in designing the Purosangue, in fact, 85 percent of the launch trim for the car was sustainably produced: the fabric roof-lining is made from recycled polyester, the lush carpet is made from polyamide recycled from fishing nets salvaged from the oceans and newly formulated Alcantara, is also derived from recycled polyester.

  • Ford unveils seventh generation of Mustang

    Ford unveils seventh generation of Mustang

    DETROIT, Michigan: Ford Motor Company on Wednesday unveiled the seventh generation of Mustang. The seventh generation is the most exhilarating and visceral yet, from its fighter jet-inspired digital cockpit to new advanced turbocharged and naturally aspirated engines to its edgier yet timeless exterior design.

    The new Mustang adds another chapter to an icon, delivering the looks, sound and appeal of the world’s best-selling sports coupe for seven years running. Whether convertible or coupe, V8 or turbocharged 4-cylinder, manual or automatic, Mustang has options at multiple price points and performance levels.

    The fighter jet-inspired cockpit offers the driver two flowing and curved displays that can be quickly customized to show information the driver wants or needs to see.

    When choosing personalized drive mode settings, the car’s current setup is displayed on the center stack as real-time graphical renderings. Settings can be adjusted by simply swiping the graphic to rotate the car virtually in true gamified style. 

    Mustang’s default instrument gauge setting has shifted from traditional, cool blue and light grey tones to an ultra-modern, copper appearance theme also shared with Mustang Mach-E. From there, almost everything in the displays – and the ambient interior lighting – can be configured to selected tones, while instrument clusters adapt to drive mode selection.

    This digital instrument cluster can be optionally configured to flow seamlessly into a 13.2-inch SYNC® 4 center stack behind a single piece of integrated glass that’s angled toward the driver.  

    Beyond the screen, an all-new race-inspired flat-bottomed steering wheel provides more space when getting seated.

    Outside the vehicle, animated welcome lighting greets drivers as they approach and, upon entry, Mustang splash screens come to life. And for those who enjoy the sound of a revving engine, Mustang introduces Remote Rev, providing the ability to rev the car’s engine remotely using the key fob. 

    Mustang has a standard cloth interior featuring all-cloth seats with optional Micro Suede vinyl inserts and black seat belts, while Premium models benefit from upgraded wrapped and accent stitched across the instrument panel and door trim. EcoBoost models feature Ford’s ‘ActiveX’ synthetic leather upholstery with multiple color options, while GT models gain leather seat inserts.

    Higher series models offer an upgraded, full-leather steering wheel, as well as a choice of color accent stitching and a unique upholstery perforation across the seat inserts, complemented by color-coordinated, asymmetric accent striping on the seat belts.

    The center console can also incorporate an available wireless mobile phone charging pad while new overhead USB ports are installed above the cockpit, conveniently placed for track cameras and other devices, helping prevent wires from draping across the cabin.

    The available B&O Sound System is optimized for the car’s interior, contributing to the visceral experience of Mustang ownership. Customers can share the ultimate driving playlist through Apple CarPlay and Android Auto, both of which are fully compatible with SYNC 4.

    Amazon Alexa Built-In with Ford Streaming allows music and podcasts to be played with simple voice commands. Like the all-electric Mustang Mach-E SUV, the all-new Mustang features Ford Power-Up software update capability.

    The seventh generation adds modern chiseled looks to its heritage-inspired design, which sets out to appeal to the broadest Mustang customer mindset yet.  

    Its low, horizontal brow across the front emphasizes overall frontal width, while the upper grille design shape is influenced by the original 1960s design. The Tri-Bar LED headlamps continue the Mustang’s classic lighting signature. Its sleek roofline, broad sprinting stance and shortened rear overhang are also true to the authentic proportions of the first generation, while the widened rear haunches point to the power over the wheels in true Mustang style. 

    The roofline is optimized for driver entry and exit without removing their helmet on the track, and an extended rear deck houses a new crisp signature tri-bar lighting and redesigned diffuser for improved aerodynamic balance in the rear.

    Each model in the Mustang lineup carries its own unique front end. GT is differentiated from EcoBoost models by larger, more aggressive grille openings, engineered to allow increased airflow, reflecting the increase in power and performance. The car’s aerodynamics are optimized further with the addition of new hood vents and redesigned front splitter.

    “Both the EcoBoost and Mustang GT have unique styling cues that deliver on their promise of Mustang Performance,” said Christopher Walter, Ford Mustang design manager. “The new Mustang is more chiseled and edgier, leaning into Mustang’s classic brawniness and timelessness.”

    Mustang convertible continues its drop-top legacy offering maximum open-air freedom. A simple, one-touch activation with a single-handle center latch opens and closes the fully lined and insulated fabric roof. The compact roof design and independent rear suspension also contribute toward segment-leading trunk space that can accommodate up to two golf bags.  

    The all-new Mustang launches with 11 exterior color options including two new shades, Vapor Blue and Yellow Splash, complemented by new stripe colors and designs. Customers also can choose from three Brembo brake caliper color options: Black, Red and Grabber Blue, plus an all-new lineup of alloy wheels, ranging from 17-inch standard size on base models to 19-inch for GT with optional 20-inch alloy wheels.

    New for the 2024 model year is the Mustang Design Series, providing further customization options straight from the factory. The Bronze Design Series Appearance Package adds Sinister Bronze alloy wheels with bronze badges, and is available on both EcoBoost and GT models, with or without the optional Performance Pack. 

    The way Mustang looks, drives and sounds is key to the experience that makes customers want to get in the driver’s seat and hit the road. The all-new Mustang delivers an even more exciting drive experience with new and advanced engine technologies.

    It starts with Mustang GT, now powered by an advanced, 5.0-liter Coyote V8 engine. The fourth-generation 5.0-liter is set to deliver the most naturally aspirated horsepower of any Mustang GT thanks to an innovative dual air intake box and dual-throttle body design, that helps minimize induction loss by enabling higher air flow rates.

    “This is the most athletic and confidence-inspiring Mustang EcoBoost and GT to drive yet,” said Ed Krenz, Ford Mustang chief nameplate engineer. “Whether driving an automatic or manual transmission, thanks to drive modes combined with fine-tuned digital engine, suspension and steering controls, we’re now able to give drivers peak performance everywhere, from their favorite roads to their local track.”

    Ford has saved the manual transmission for a new generation and the 5.0-liter V8 continues to offer a standard six-speed manual transmission for customers who want an uncompromised connection to eight-cylinder power. Ford’s advanced 10-speed automatic transmission is available, and it almost instantaneously reconfigures its shift patterns to match the selected drive mode.

    Customers who desire Mustang’s fun-to-drive feeling with fuel efficiency benefits can opt for the EcoBoost model, powered by an all-new, four-cylinder turbocharged 2.3-liter powertrain.

    The feeling of freedom and confidence Mustang instills in its drivers is amplified when they take control of how the car behaves.

    On a twisty back road or a weekend track day, the driver can quickly adjust steering effort, engine response, and transmission and electronic stability control settings through six available Drive Modes to create the perfect Mustang at any time. These are Normal, Sport, Slippery, Drag, Track plus a customizable setting with up to six individual profiles, tailored to the driver’s view ahead of them. As each mode is selected, high-fidelity graphics in the digital instrument panel bring the mode to life.

    Mustang GT and EcoBoost models are both available with an optional Performance Pack, which adds a host of track-focused features, including a front Tower Brace, Torsen® Limited Slip differential and optional MagneRide active suspension, wider rear wheels and tires, and larger, 390-millimeter front and 355-millimeter rear Brembo brakes. The GT Performance Pack adds brake ducts for even more enhanced cooling and a standard auxiliary engine oil cooler. Performance Pack also offers optional Recaro® seats and active exhaust.

    Mustang GT with manual transmission includes standard rev-matching that helps hold engine RPM when the clutch is engaged. This retains peak torque between manual gear changes, delivering even more precision, thrill and better refinement.  

    Quicker steering ratios and minimal compliance from steering wheel to tire significantly enhances the car’s cornering dynamics, with increased straight-line power.

    A segment-first electronic drift brake takes new technology to the racetrack, unlocking the rear-wheel-drive drifting capability of Mustang with the visual appeal and functionality of a traditional, mechanical hand brake. The Performance Electronic Parking Brake comes standard with the Performance Pack on all Mustang models, engineered for novice drivers to learn and improve their drift skills while also providing expert drivers with a competition-ready system.

    The new Mustang comes equipped with Ford Co-Pilot360™ features, including Speed Sign Recognition, Intelligent Adaptive Cruise Control with Stop-and-Go, Lane Centering Assist, Evasive Steer Assist and Reverse Brake Assist. Another key feature is Active Pothole Mitigation, included with the Performance Package, which continually monitors suspension, body, steering and braking input and adjusts suspension response accordingly.

    Owners can stay connected with their car via the FordPass™ app in other ways, utilizing free remote features such as remote vehicle start and stop, door locking and unlocking, scheduling a start time, locating the vehicle, and vehicle health and status checks. The FordPass app provides important vehicle information available to users, including fuel and oil levels, service history and warranty information. 

    The all-new Mustang goes on sale in the U.S. starting in the summer of 2023 and is assembled at Flat Rock Assembly Plant in Flat Rock, Mich.