Patent images reveal production-ready details of Chery-backed Emta’s upcoming electric kei car, including a rugged softroader version set to challenge BYD Racco in Japan.
Chery-backed electric mobility brand Electric Mobility Technologies (EMT) has revealed new details of its upcoming Emta electric kei car through recently published patent images. The compact EV is scheduled to enter the Japanese market in 2027, where it will compete against upcoming electric models from Nissan, Suzuki and BYD.
The newly surfaced images provide a closer look at the production design, showing several changes compared with the concept previously showcased by the company. The vehicle retains its tall and boxy proportions, while adopting a more practical exterior suited to Japan’s kei car regulations.
At the front, the original concept’s prominent bumper has been replaced with a redesigned arrangement featuring upper and lower grille sections and integrated fog lights. The headlights and grille have also been repositioned beneath the hoodline, while the central black grille section appears slimmer.
The side profile has received several production-focused modifications. Traditional door handles replace the concept’s original styling elements, while the rear sliding doors retain their practical configuration, with visible sliding rails and handles positioned near the B-pillar.
At the rear, a full-width light bar connects the lighting elements, creating a design theme consistent with the front. A separate panel above the number plate area adds another distinctive styling feature.
Emta Introduces a Rugged Softroader Variant
One of the most interesting details in the patent filings is the appearance of a rugged softroader version. This variant features extensive black plastic body cladding and a redesigned front bumper that gives the compact electric vehicle a more adventurous appearance.
Although the styling suggests off-road capability, the upgrades are expected to remain largely cosmetic. Slightly increased ground clearance and small all-terrain tyres could be included, while an all-wheel-drive configuration may potentially use a dual-motor setup. However, EMT has not officially confirmed its powertrain specifications.
Chery-Led Partnership Targets Japan’s EV Market
EMT is a Singapore-based joint venture involving Chery Automobile, Jiangsu Yueda Automobile Group, Autobacs Seven, Gotion and Anest Iwata. Chery will provide vehicle platforms, electric powertrains and driver-assistance technologies, while Gotion is expected to supply batteries.
Production is planned at Yueda’s manufacturing facility in Yancheng, China, with Autobacs managing Japanese sales channels.
The company is also developing three additional vehicles, including a hatchback, SUV and MPV. EMT aims to begin local vehicle manufacturing in Japan after 2030, depending on the commercial performance of its products.