The International Cricket Council (ICC) unveiled a new and vibrant brand identity for the ICC T20 World Cup on Thursday, December 07.
This revitalized appearance perfectly captures the thrill of every T20 cricket encounter, known for its high-speed action and adrenaline-pumping moments. The revamped visual identity vividly reflects the relentless energy that defines the T20 format.
Drawing inspiration from the host country of each World Cup edition, the brand identity incorporates unique textures and patterns.
For the upcoming ICC Men’s T20 World Cup 2024, hosted in the West Indies and USA, a distinctive pattern pays homage to the iconic palm trees of the West Indies and the distinctive ‘stripes’ of the USA.
The logo, a creative amalgamation of bat, ball, and energy, serves as a symbolic representation of the essential elements of T20I cricket. The T20 lettering dynamically transforms into a swinging bat, enclosed within a dynamic ball.
The striking graphic within the ball mirrors the distinct atmosphere and electric energy characteristic of T20Is. The zig-zag pattern embodies the rising excitement and heart-pounding moments synonymous with this thrilling format.
Mark your calendars for the ICC Men’s T20 World Cup 2024, set to take place in the West Indies and USA from June 04 to June 30, 2024.
