Italian luxury carmaker Ferrari has found itself at the center of controversy after unveiling its first fully electric sports car, the Ferrari Luce.
While the company aimed to showcase a bold step toward the future of performance mobility, the reveal has instead triggered strong criticism from former executives, politicians, and passionate Ferrari enthusiasts worldwide.
The Ferrari Luce marks several milestones for the legendary automaker. It is not only Ferrari’s first all-electric vehicle but also the brand’s first-ever five-seater performance model.
Despite its advanced technology and futuristic styling, many critics believe the car moves too far away from Ferrari’s traditional identity.
One of the strongest reactions came from former Ferrari president Luca di Montezemolo, who reportedly expressed concerns that the EV could harm the iconic image Ferrari has built over decades.
He indirectly suggested that the model did not represent the emotional spirit historically associated with the Prancing Horse badge.
The criticism did not stop there. Italy’s transport minister Matteo Salvini also questioned the design direction and pricing strategy of the vehicle through social media comments.
Political figure Carlo Calenda additionally criticized the project, arguing that the model failed to reflect Ferrari’s heritage and performance-focused legacy.
Online reactions have been equally intense. Social media platforms were flooded with memes and debates, with many users divided over whether Ferrari should embrace full electrification or preserve its traditional combustion-engine identity.
Despite the backlash, the Ferrari Luce arrives with impressive technical credentials. The EV is powered by a quad-motor all-wheel-drive setup producing 772kW of power and 990Nm of torque.
Ferrari claims the electric supercar can sprint from 0 to 100 km/h in just 2.5 seconds, placing it among the quickest high-performance EVs globally.
The Luce also features an 800-volt electrical system and a massive 122kWh battery pack, delivering a claimed driving range exceeding 530 kilometers under WLTP testing standards.
Fast-charging capability of up to 350kW further highlights Ferrari’s push into cutting-edge EV technology.
The vehicle’s design was developed with input from LoveFrom, the creative firm founded by former Apple design chief Jony Ive and designer Marc Newson.
Although Australian availability has been confirmed, Ferrari has yet to announce official launch dates or pricing details for the local market.
