Verified checkmarks, once a symbol of status on social media, are making a comeback, but this time in Google search results.
In a recent test, Google introduced blue checkmarks to indicate verified businesses, offering a new way to enhance trustworthiness in its search engine. However, only a limited group of users can currently see this feature, and it’s unclear when or if it will be widely available.
The blue checkmarks appear next to business links, signaling that the company is legitimate. This feature is part of Google’s efforts to help users identify trustworthy businesses more easily amidst growing concerns about fraudulent and misleading links in search results.
As more users rely on Google for shopping and research, the addition of verified checkmarks could be a useful tool to reduce the risk of falling victim to scams or counterfeit businesses online.
Despite this, Google has admitted that the checkmark doesn’t provide a 100% guarantee of reliability. The company stated, “We regularly experiment with features that help shoppers identify trustworthy businesses online, and we are currently running a small experiment showing checkmarks next to certain businesses on Google.”
This highlights the ongoing challenge for search engines in maintaining the balance between user trust and the presence of bad actors on the platform.
Interestingly, the checkmarks are not yet available to influencers, media personalities, or the general public, keeping this feature limited to businesses. This decision could prevent the widespread misuse of the verification system, an issue that has plagued social media platforms in recent years.
However, as the test evolves, it’s possible that verified checkmarks may eventually extend to other types of users.
For now, Google’s verified checkmarks are being tested, and the company has not yet shared any plans for a broader rollout.