After a lengthy five-month ban, Apple has finally launched its Apple iPhone 16 series in Indonesia.
The lineup, which includes the Apple iPhone 16, 16 Plus, 16 Pro, 16 Pro Max, and the newly introduced Apple iPhone 16e, is now available for purchase through local Apple-authorized resellers Digimap and iBox. Customers can expect delivery within one to three business days.
Apple’s Senior Vice President of Worldwide Marketing, Greg Joswiak, shared the news on social media, expressing excitement that Indonesian consumers can now experience the Apple iPhone 16 lineup.
“All-day battery life, best-in-class performance, and incredible camera systems make Apple iPhone 16 our most powerful yet,” he said.
The launch marks the end of a 166-day sales ban that began in October 2024 due to Apple’s failure to meet certain investment requirements set by the Indonesian government.
The dispute led to months of negotiations, with reports suggesting Apple had initially proposed an investment of up to $1 billion to resolve the impasse.
Eventually, a revised agreement was reached, with Apple committing to invest $300 million in Indonesia. The deal includes the development of a manufacturing facility for Apple’s AirTag trackers and a separate factory dedicated to accessories.
Additionally, Apple plans to establish new research and development centers, along with educational academies aimed at nurturing local tech talent.
Here are the official launch prices for the Apple iPhone 16 series in Indonesia:
Apple iPhone 16e: IDR 12,499,000 (~$744)
Apple iPhone 16: IDR 14,999,000 (~$890)
Apple iPhone 16 Plus: IDR 16,999,000 (~$1,010)
Apple iPhone 16 Pro: IDR 18,499,000 (~$1,100)
Apple iPhone 16 Pro Max: IDR 22,499,000 (~$1,338)
With the investment deal finalized and the Apple iPhones now back on shelves, Apple is poised to regain its market momentum in Indonesia—one of Southeast Asia’s fastest-growing tech markets.
Industry analysts believe the resolution of the ban and Apple’s renewed commitment to local investment signal a long-term strategy to strengthen its foothold in the Indonesian market. As Southeast Asia’s largest economy with a growing tech-savvy population, Indonesia presents significant growth opportunities for Apple.
The company’s expanded local presence is also expected to boost job creation, support the development of the country’s digital ecosystem, and potentially pave the way for future product launches without regulatory hurdles.