Meghan Markle is once again making headlines with the launch of her latest business venture, As Ever, a lifestyle brand that will feature artisanal products like jams and other home essentials.
This new endeavor marks another milestone in Meghan Markle’s journey of reinvention, as she continues to redefine her public image beyond her royal past.
The Duchess of Sussex, 43, has consistently demonstrated her ability to pivot and adapt, drawing comparisons to other prominent figures known for their constant evolution. Meghan Markle has shown a unique ability to craft an independent identity outside the constraints of the royal family, a fact that has not gone unnoticed by royal experts.
Veteran photographer Arthur Edwards recently commented on Meghan Markle’s commercial success, stating, “She wanted a different life in America, and she has commercialized her royal status brilliantly.” Indeed, her ability to transition from a working royal to a business entrepreneur has been a key aspect of her brand strategy.
Her latest project, As Ever, has already ignited discussions, particularly regarding its branding. Meghan Markle’s As Ever logo has faced scrutiny due to its resemblance to the Coat of Arms of Porreres, a town in Majorca, raising potential trademark concerns. Nevertheless, this controversy has only heightened public interest in her latest move.
Royal editor Matt Wilkinson has also weighed in on Meghan Markle’s pattern of reinvention, stating, “She keeps transforming, always emerging with a new idea, project, or business venture—much like a figure constantly evolving.” This ability to stay relevant has been instrumental in maintaining her influence in both the entertainment and business worlds.
Before finalizing As Ever, Meghan Markle had initially planned to launch her brand under the name American Riviera Orchard, inspired by her life in Santa Barbara. However, due to trademark challenges, she was forced to reconsider, leading to the birth of As Ever.
Despite previous business hurdles, Meghan Markle remains undeterred. With As Ever, she steps deeper into the world of lifestyle branding, further expanding her empire while maintaining a firm grasp on public attention. Her ability to leverage both her status and business acumen ensures that she continues to be a dominant force in the industry.