Mercedes-Benz is taking a significant step forward in the integration of artificial intelligence (AI) into its vehicles by introducing ChatGPT to enhance the voice control system. Through the MBUX Voice Assistant’s Hey Mercedes, users will experience a more intuitive and interactive voice control experience.
To kickstart this development, Mercedes-Benz has launched an optional beta program in the United States for over 900,000 vehicles equipped with the MBUX infotainment system.
Participation in the beta program is open to customers who can join either through the Mercedes me app or by simply saying, “Hey Mercedes, I want to join the beta program” directly from their vehicle. The beta program updates will be delivered over the air.
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By leveraging Microsoft’s Azure OpenAI Service, Mercedes-Benz integrates ChatGPT, leveraging the robust capabilities of Microsoft’s cloud and AI platform.
Enhanced Voice Control with Hey Mercedes:
Mercedes-Benz’s MBUX Voice Assistant has already set industry standards with its intuitive operation and extensive command portfolio. Users can receive updates on sports and weather, obtain information about their surroundings, and even control smart home devices.
ChatGPT complements the existing voice control system by Hey Mercedes. While most voice assistants are limited to specific tasks and predefined responses, ChatGPT utilizes a large language model to significantly improve natural language understanding and expand the range of topics it can handle.
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Mercedes-Benz combines the strengths of both systems, incorporating the validated data of the MBUX Voice Assistant with the more conversational format offered by ChatGPT. This integration will enable users to engage in natural conversations with the voice assistant.
Soon, participants will be able to receive more comprehensive answers to queries about their destination, request dinner recipes, or get answers to complex questions, all while keeping their focus on driving.
Data Privacy Assurance by Mercedes-Benz:
Mercedes-Benz has partnered with Microsoft to enable the integration of ChatGPT. Through Azure OpenAI Service, Mercedes-Benz benefits from OpenAI’s large-scale generative AI models, combined with the robust security, privacy, and reliability features of Azure.
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Mercedes-Benz maintains complete control over the underlying IT processes. Voice command data collected is stored in the Mercedes-Benz Intelligent Cloud, where it is anonymized and analyzed.
Data protection is a top priority for Mercedes-Benz. Customers are fully aware of the information being collected, its purpose, and have the freedom to make their own decisions. Mercedes-Benz takes every measure to safeguard customer data against manipulation and misuse.
Early Access for Mercedes-Benz Customers:
Mercedes-Benz offers its customers the opportunity to be early adopters of the latest technologies in their vehicles. The beta program, focused on the United States, is expected to last for three months. In exchange, Mercedes-Benz developers will gain valuable insights into specific user requests, enabling them to set clear priorities for further voice control development.
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The findings from the beta program will be used to enhance the intuitive voice assistant and define the rollout strategy for large language models in more markets and languages.
ChatGPT in Line with Mercedes-Benz AI Principles:
GPT, short for “Generative Pre-trained Transformer,” represents a family of large language models capable of creating or summarizing texts, answering questions, translating languages, and even generating programming code. ChatGPT, developed by OpenAI, is built on an advanced neural network.
Mercedes-Benz approaches the integration of ChatGPT in line with its AI principles, ensuring that the benefits of innovative AI solutions are accessible to customers. The company maintains a responsible approach to generative AI solutions, prioritizing the mitigation of potential risks while continuously improving the system for the benefit of all customers.
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