MG Pakistan today unveiled its ambitious plans to reinforce its market position by introducing two new variants of its popular models, namely MG HS Excite and 2.0 AWD.
These additions are aimed at catering to the evolving preferences of consumers and expanding their product range.
In a strategic move, MG Pakistan is now focusing on the sedan segment, which currently holds a significant 45 per cent market share. Asif Ahmed, the General Manager of the Marketing Division, expressed confidence in the potential of the sedan market and hinted at the possible launch of the MG GT, a 1600 CC Sedan car, as their first offering in this category.
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Having witnessed remarkable success with over 15 thousand units of the MG C-SUVs sold in the past two and a half years, MG Pakistan recognizes the immense potential in the sedan category as well as other C and D SUVs.
A key aspect of MG Motors’ vision is the localization of high-value parts, which aims to enhance competitiveness in the domestic market and explore potential export opportunities.
Currently relying on imported parts due to its greenfield status, MG Pakistan plans to collaborate with global manufacturers to establish local production of high-tech components, thus contributing to the growth of Pakistan’s auto industry.
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Despite the prevailing economic situation, MG Motors remains optimistic about Pakistan’s automotive potential. Asif Ahmed highlighted that the auto industry has historically shown a ‘V’-shaped recovery, indicating a promising and prosperous market in the near future.
Shanghai Motor International Limited (SMIL), the majority shareholder of MG Pakistan, has expressed a long-term commitment to the Pakistani market. As the fourth Knock Down (KD) plant globally, the MG plant in Pakistan represents a significant investment of $100 million, reaffirming the company’s dedication to the country.
At present, the MG plant has an annual production capacity of 25,000 vehicles, but the monthly output has been limited to 400 cars due to the impact of the economic situation.
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Asif Ahmed emphasized that locally assembled MG vehicles, like the MG HS Essence, offer the same build quality and specifications as the MG HS Exclusive CBU, maintaining global standards and setting the brand apart from other local manufacturers.
MG Pakistan takes pride in being the sole company in Pakistan with Hybrid Electric Vehicles (HEV), Plug-in Hybrid Electric Vehicles (PHEV), and Electric Vehicles (EV) in its lineup. Asif Ahmed stressed the importance of a stable and long-term robust auto policy with a focus on New Energy Vehicles for Pakistan’s automotive industry.
The current industry trends and sales volumes have been affected by economic turmoil and historic interest rates, leading to price increases due to PKR devaluation, a situation that has occurred in the past as well.
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To become a vehicle export market, Pakistan must establish global partnerships for the production of high-value and high-tech auto parts. Attracting Chinese investment in the Pakistani automobile sector holds significant potential, as Chinese companies are increasingly setting up production facilities outside China to export their vehicles.
MG is part of SAIC, the number one Chinese and the sixth-largest global automobile group, encompassing several well-known automotive brands. With a legacy of 99 years as a notable British brand, MG stands as a significant joint venture between SAIC and local partners, with SMIL holding a 51 per cent stake and the local share at 49 per cent, indicating their long-term commitment to the Pakistani market.
Asif Ahmed highlighted MG’s industry benchmarks, including features like 6 airbags, Auto Pilot, Lane Assistance, and Traffic Jam Assistance, along with an impressive 150,000 warranty for their customers. He expressed the desire for healthy competition among Pakistani automobile players, focusing on providing the best options and features to benefit consumers.
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