The Deadpool star remembered Maximum Effort executive Pierce Thiot as a beloved creative force known for his kindness, humour and talent.
Ryan Reynolds is mourning the sudden death of Pierce Thiot, a creative executive at his production and marketing company Maximum Effort, who died at the age of 40.
The Deadpool & Wolverine star shared an emotional tribute on Instagram on Friday, August 28, remembering Thiot as an exceptionally talented and kind-hearted member of the Maximum Effort team. Reynolds expressed deep sadness over the loss and highlighted the lasting impact Thiot had on the company and those who worked alongside him.
Reynolds praised Thiot’s creativity, dedication and generosity, describing him as someone whose absence would be deeply felt. The actor also remembered his sense of humour and warmth, reflecting on the close relationships he developed during his nearly five years at Maximum Effort.
Pierce Thiot’s career and creative legacy
Before joining Maximum Effort, Thiot had already established an impressive career in advertising and creative marketing. His professional work included projects connected with major global brands such as Apple, Nike, Gatorade and Coca-Cola.
During his time at Maximum Effort, Thiot contributed to numerous campaigns and creative projects involving DoorDash, L’Oréal, Mint, the Michael J. Fox Foundation and Beetlejuice Beetlejuice. His recent work also included Coyote vs. Acme.
Thiot was additionally a co-writer on National Geographic’s Emmy-winning Underdogs series, further highlighting his contribution to creative storytelling beyond commercial campaigns.
Reynolds also extended his condolences to Thiot’s family, specifically remembering his wife Stacy, children Adelaide and Jackson, and longtime professional partner Kathleen Swanson.
Cause of Pierce Thiot’s death revealed
According to reports, Thiot died suddenly on August 24 at his home in Orem, Utah. His death was later reported by The Hollywood Reporter on August 28.
Maximum Effort confirmed that the cause of death was a pulmonary embolism. The medical condition occurs when a blood clot becomes lodged and blocks an artery in the lungs, potentially causing a sudden and life-threatening emergency.
Tellingly, Reynolds’ tribute focused not only on Thiot’s professional achievements but also on the personal qualities that made him valued by colleagues and friends.
The actor’s message has offered a heartfelt reflection on the loss of a creative professional whose work left a lasting mark on Maximum Effort and the brands and projects he helped shape.