Tag: Xiaomi

  • Xiaomi launches ultra slim MIX Fold 2 smartphone

    Xiaomi launches ultra slim MIX Fold 2 smartphone

    BEIJING: Xiaomi on Thursday August 11, 2022 revealed its advanced foldable flagship smartphone, Xiaomi MIX Fold 2 launched in China.

    Xiaomi MIX Fold 2 is a giant technological leap in the ultra-slim foldable smartphone space. Measuring just 5.4mm¹ unfolded, Xiaomi MIX Fold 2 offers a consistent viewing experience on both its inner and outer displays. Additionally, it delivers an authentic Leica imagery experience and outstanding power efficiency with the latest Snapdragon® 8+ Gen 1 mobile platform.

    READ MORE: Samsung launches all new Galaxy Z Flip4

    In addition to Xiaomi MIX Fold 2, Xiaomi also announced Xiaomi Pad 5 Pro, Redmi K50 Ultra, and a host of ecosystem products.

    Self-developed Micro Waterdrop Hinge

    Xiaomi MIX Fold 2 boasts a revolutionary design. It is one of the thinnest foldable smartphones on the market with a folded body just 11.2mm¹ thin—significantly slimmer than many other foldable devices. Both edges measure just only 5.4mm¹ unfolded, offering a pleasant in-hand feel experience.

    To achieve these breakthroughs in form factor, Xiaomi focused on refining the hinge – the core component of the foldable smartphone. Xiaomi MIX Fold 2 is equipped with a self-developed Micro Waterdrop Hinge which features a smaller bending radius, thinner screen modules, customized mini rotating hinge, and utilized an integrated solder-free precision process to create a carbon fiber double-wing floating panel. Together, these highly integrated components reduced the number of parts to only 87, enabling a lighter and thinner hinge design than ever before.

    READ MORE: Samsung launches One UI 5 open beta program for Galaxy S22 series

    In addition, both sides of the hinge use space stacking technology, and use large hidden spaces on both sides of the hinge for soft boards, achieving a 20% increase in space utilization and thereby offering the 5.4mm¹ flat design with balanced weight distribution.

    Two displays, one exceptional viewing experience

    Xiaomi MIX Fold 2 sports an inner folding design, with two AMOLED flagship screens of two different sizes on two respective sides. The outer display adopts a 21:9 classic ratio design, allowing for excellent compatibility with most applications and taking into account user experience when handling. The 6.56″ display features Samsung E5 material, a resolution of 2520×1080, and supports 120Hz high refresh rate and P3 color gamut, with a brightness of up to 1000nit–giving it an edge over other common displays thanks to its outstanding user experience.

    READ MORE: Xiaomi further improves rank to 266 in Fortune Global 500 list

    On the inside Xiaomi MIX Fold 2 flaunts an 8.02″ Samsung Eco² OLED display. It adopts POL-LESS technology, replaces the traditional polarizer with an ultra-thin color filter, and uses a black matrix material to reduce reflection on the screen. Compared to traditional displays, light transmittance has been increased by 33%, with power consumption reduced by 25%. This screen has a resolution of 2160×1914, supports P3 color gamut and LTPO 2.0 1-120Hz AdaptiveSync Pro. The ultra-low anti-AR film allows the display to reduce reflectivity to less than 2%, resulting in more detailed viewing experience and pleasing aesthetics.

    The two displays offer an exceptionally consistent user experience, both supporting 120Hz refresh rate, professional screen calibration on primary colors, 1,000nit brightness and Dolby Vision. Regardless of which screen is used, the device supports dual ambient light sensing on the front and back, providing for natural and smooth automatic brightness adjustment.

    MIUI Fold 13, the new standard for foldable displays

    Xiaomi MIX Fold 2 runs on the latest MIUI Fold 13 operating system. Developed as a permutation of the classic MIUI interface, it is perfectly adapted to foldable form factor, with screen interaction optimizations offering advancements in user experience.

    The smart screen desktop design adapts to the foldable display and doubles the viewing area of the smartphone. As well as maintaining visual consistency, it allows for the hundreds of available MIUI widgets to be used without deformation, increasing both aesthetics and usability.

    Xiaomi MIX Fold 2 system applications are customized for its large screen, and a large number of app interfaces have been redesigned for a better on-screen experience. Calendar, file management, voice recorder, notes, and other applications apply a new column design to take full advantage of the large screen. Third-party application adaptation will be conducted according to solutions available in Android 12L, providing more native support capability for third-party apps.

    Additional Xiaomi MIX Fold 2 innovations include updates in smart screen interaction. Users can now three finger swipe to split screen. Floating windows can be quickly accessed through the sidebar, which can also be used to exit split screen mode. The design of floating windows and notifications has also been adjusted, and multitasking on a smartphone has never been quite this efficient.

    Authentic Leica Imagery, dual-quality approach

    Xiaomi has set a new imaging standard for smartphone photography, combining Leica’s imagery expertise with Xiaomi’s rich experience in the field of computational photography.

    To ensure optical excellence, Xiaomi MIX Fold 2 is equipped with a 50-megapixel IMX766 main camera, with 7P lenses all using ALD low-reflection coating. Also featured are a 13MP ultra-wide angle camera and a 8MP telephoto camera with 2x optical zoom and portrait capabilities.

    In addition to the Leica-certified Summicron lens, Xiaomi MIX Fold 2 offers access to two photographic styles: The “Leica Authentic Look” and “Leica Vibrant Look”, both offering enhanced creative freedom to the photographer.

    With the Xiaomi ProFocus support, Xiaomi MIX Fold 2 offers fast camera startup, quick captures, and continuous shooting support up to 30 frames per second.

    In regards to video, Xiaomi MIX Fold 2 supports Dolby Vision HDR recording, as well as both Dolby Vision and Dolby Atmos for video viewing. Videos shot on Xiaomi MIX Fold 2 will look amazing, particularly when utilizing UGC platforms which support Dolby Vision, allowing users to share exceptional visuals online.

    Snapdragon® 8+ Gen 1 and flagship performance packed in an ultra-slim body

    In addition to its revolutionary thin and light foldable screen design, Xiaomi MIX Fold 2 takes advantage of the latest Qualcomm Snapdragon® 8+ Gen 1 mobile platform for snappy performance. TSMC’s 4nm manufacturing process enables a significant increase in energy efficiency while integrating tens of billions of transistors, into an area the size of a fingernail. The advanced process allows both CPU and GPU to receive a 10% boost in performance, while simultaneously improving CPU and GPU energy consumption by 30%. This upgraded design allows the ultra-slim smartphone to maintain higher speeds and efficiency at the same time.

    Excellent power efficiency allows for a long lasting battery, with a full day of use being possible even when the inner screen is frequently used, with extended use when using primarily the outer display.

    Xiaomi MIX Fold 2 also packs a cooling system equipped with a large-area VC, rarely seen on foldable smartphones. The high-quality VC offers a surface area of up to 2,520mm², enabling 50% improvement in thermal conductivity compared to typical VCs. The inner layer of the battery is covered with second-generation boron nitride heat dissipation film, with an area of up to 3715mm². Finally, multi-layer high-density graphite sheet creates a solid foundation for Xiaomi MIX Fold 2’s excellent sustained performance.

    Xiaomi MIX Fold 2 comes in two colors: Black and Gold, with three storage variants.

    12GB+256GB – priced at RMB 8,999

    12GB+512GB – priced at RMB 9,999

    12GB+1TB – priced at RMB 11,699

  • Xiaomi further improves rank to 266 in Fortune Global 500 list

    Xiaomi further improves rank to 266 in Fortune Global 500 list

    Beijing, CHINA: Xiaomi Group has been ranked No. 266 on the 2022 Fortune Global 500 list announced on Wednesday.

    The company, which is the world’s third largest smartphone manufacturer, moved up the list for the fourth year in a row.

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    Xiaomi first appeared on the Fortune Global 500 list as No. 468 in 2019, just nine years after its founding. The fast-growing company has improved its ranking every year since – to 422 in 2020 and to 338 last year.

    According to Fortune Magazine, Xiaomi, which first entered the Fortune Global 500 List in 2019, has advanced more than 200 positions in four years, making it the fastest rising Chinese technology company.

    Xiaomi’s revenue and adjusted net profit hit new highs in 2021. Total revenue of Xiaomi Group in 2021 reached RMB 328.3 billion, a year-on-year increase of 33.5 per cent. Its adjusted net profit reached RMB 22 billion last year, a year-on-year increase of 69.5 per cent.

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    Xiaomi Group’s overseas-market revenue in 2021 increased by 33.7 per cent year-on-year, accounting for 49.8 per cent of its total revenue. In the first quarter of 2022, this proportion increased to 51.1 per cent.

    Thanks to its “Smartphone × AIoT” strategy, Xiaomi’s global smartphone shipments hit a record high in 2021. Its AIoT products also expanded rapidly, building a rich product ecosystem around smartphones.

    According to Canalys, Xiaomi ranked third in the global smartphone industry with a market share of 14.1 per cent in 2021. Its smartphone sales ranked first in 14 markets and was in the top five in 62 markets.

    READ MORE: Forbes China includes Xiaomi in best employers list

    As of December 31, 2021, more than 434 million smart devices were connected to its platform (excluding smartphones, tablets and laptops), a year-on-year increase of 33.6 per cent. The number of its global MIUI monthly active users reached 509 million, a year-on-year increase of 28.4 per cent.

    In 2021, the share of Xiaomi’s high-end smartphone shipments increased to about 13 per cent of its total smartphone shipments, nearly doubling from the previous year.

    Meanwhile, Xiaomi has continued to increase its investment in research. In 2021, Xiaomi’s R&D expenditure was RMB 13.2 billion, a year-on-year increase of 42.3 per cent. In the next five years, Xiaomi’s investment in research is expected to exceed RMB 100 billion. As of March 31, 2022, Xiaomi has been granted more than 26,000 patents; its global patent applications exceeded 53,000.

    READ MORE: Xiaomi joins hands with SELECT for phone production

    Going forward, Xiaomi is committed to building amazing products with honest prices so that everyone can enjoy a better life through innovative technology.

  • Forbes China includes Xiaomi in best employers list

    Forbes China includes Xiaomi in best employers list

    BEIJING: Xiaomi, a global technology leader and the third largest smartphone manufacturer has been named one of the top ten employers by Forbes China.

    READ MORE: Xiaomi joins hands with SELECT for phone production

    Xiaomi had 33,000 full-time employees worldwide at the end of last year. Other companies on the list include Schneider Electric, Hitachi Energy, Bank of China, etc.

    Forbes China made its selection after surveying 70,000 people over three months. The survey, which involved multiple topics, was conducted by Forbes China and Russell Consulting Company.

    READ MORE: Xiaomi plans assembly plant in Pakistan

    Xiaomi was listed as one of the “World’s Best Employers 2021” by Forbes. It was also ranked No. 4 on the list of “China’s Most Attractive Employers” for engineering students by Universum.

    Xiaomi prides itself on maintaining best practices for recruitment, employment, and employee benefits. According to the Company’s Environmental, Social, and Governance (ESG) Report last year, Xiaomi was free of unfair labor practices or gender discrimination.

    READ MORE: Clearance of mobile phones: Customs valuation of 234 brands, models issued

    “Xiaomi is pleased and honored to be recognized for our employment practices,” said Wang Xiang, Partner and President of Xiaomi Group. “We recruit talent from around the world and give our employees the best opportunity we can to unleash their creativity to make products that improve the world. Xiaomi is committed to operating at the highest standards and protecting the rights of our employees.”

  • Xiaomi joins hands with SELECT for phone production

    Xiaomi joins hands with SELECT for phone production

    KARACHI: Xiaomi, a global consumer electronics and smartphone giant, has decided to manufacture mobile phones in Pakistan. In this connection, Xiaomi has joined hands with Select Technologies (Pvt) Limited (SELECT), a wholly-owned subsidiary of Air Link Communication Limited (AIRLINK), as its manufacturing partner for Xiaomi mobile phones in Pakistan.

    “We are targeting a production of initially around 2.5 – 3 million handsets annually subject to smooth supply chain which is expected to add approximately $450 million annually in top line revenue numbers and will have a material incremental impact on the EPS [earnings per share] of the company other than the normal course of business,” said a statement issued by Air Link Communication Limited on Monday.

    According to the company, the production facility will be located adjacent to the AIRLINK’s existing state of the art mobile manufacturing facility at Quaid-e-Azam Industrial Estate, Kot Lakhpat, Lahore.

    The production facility will facility is anticipated to be operational within the month of January 2022.

    “… SELECT will be the manufacturing partner whereas AIRLINK will continue to be one of the largest distributors of Xiaomi phones in Pakistan,” the company added.

    Courtesy the manufacturing of Xiaomi phones by SELECT, AIRLINK expects to substantially increase its distribution and retail business of Xiaomi phones in Pakistan.

  • Xiaomi plans assembly plant in Pakistan

    Xiaomi plans assembly plant in Pakistan

    Xiaomi has planned assembly plant in Pakistan within the next three to four months. This strategic move not only signifies a significant milestone for the tech giant but also carries promising prospects for the Pakistani market.

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