YouTube has announced a series of new features for Shorts aimed at improving the viewing experience and giving users greater control over how they interact with short-form videos.

YouTube is expanding its in-app direct messaging feature to additional global markets, including the United States, United Kingdom, Brazil and Singapore, as the video platform pushes further into social communication tools.

YouTube is expanding its AI likeness detection system to help creators identify and report fake videos generated using artificial intelligence. The move comes as AI-generated videos and deepfakes become increasingly realistic and harder to detect online.

YouTube has begun rolling out its picture-in-picture (PiP) feature to non-Premium users globally, marking a significant shift in how users can multitask while watching videos on mobile devices. Previously, this feature was largely limited to Premium subscribers or users based in the United States.

YouTube has clarified that recent reports about 90-second unskippable advertisements appearing on television apps were caused by a technical glitch rather than a new advertising format

YouTube has increased the price of its Premium subscription service in the United States, making the ad-free video experience more expensive for users. The new pricing has already taken effect for new subscribers, while existing customers will start paying the higher rates from early June.

YouTube has upgraded its budget-friendly Premium Lite plan, adding background play and video downloads for most content. The update, announced nearly a year after the plan’s March 2025 relaunch, significantly expands what subscribers get at a lower monthly cost compared to the full Premium tier.

YouTube has officially announced a major upgrade to video viewing on TVs, confirming that it will start using artificial intelligence to automatically upscale low-resolution videos.

At the Made on YouTube 2025 event, YouTube unveiled a range of innovative artificial intelligence (AI) tools and monetization features designed to make content creation easier, boost engagement, and strengthen collaboration between creators and businesses.

YouTube has officially updated its advertiser-friendly content guidelines, giving creators more flexibility with strong language while maintaining full ad revenue.