Toyota GR Prius Unveiled with Enhanced Aero Upgrades

Toyota GR Prius Unveiled with Enhanced Aero Upgrades

Toyota Gazoo Racing (TGR) introduces the “Prius 24h Le Mans Centennial GR Edition” concept car at the “Japan. Endless Discovery.” exhibition in France. This special vehicle pays homage to the legendary Le Mans race and showcases TGR’s commitment to innovation.

Developed in collaboration with Mazda and the Japan National Tourism Organization (JNTO), the exhibit highlights Japanese automakers’ advancements in motorsports and their efforts towards a carbon-neutral society.

The exhibit features captivating manga illustrations by renowned artist Masahito Soda, known for his popular capeta manga series. These illustrations depict Japan’s rich culture, Mazda and Toyota’s history at Le Mans, and serve as a visual backdrop for the exhibit.

The groundbreaking “Prius 24h Le Mans Centennial GR Edition” concept car is unveiled for the first time at the exhibition. Based on the latest Toyota Prius model, this vehicle expresses gratitude to Le Mans and the Automobile Club de l’Ouest, the race’s organizer.

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Inspired by TGR’s WEC-competing GR010 HYBRID, the concept car boasts exclusive wheels and performance aerodynamic parts, resulting in exceptional driving performance.

Enthusiasts will have the opportunity to see the concept car at the upcoming WEC’s Round 6, the 6 Hours of Fuji endurance race, as well as other events.

TGR has been refining hybrid systems through its participation in Le Mans and other WEC races since 2012. The knowledge gained from these endeavors has been applied to production vehicles, including the iconic Prius.

TGR remains committed to developing technologies that contribute to a sustainable mobility society by continuously improving its motorsports-inspired cars.

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Key features of the “Prius 24h Le Mans Centennial GR Edition” include enhanced aerodynamics and traction with exclusive performance aerodynamic parts, a lightweight carbon-fiber hood, a wide-track suspension, 235/50R18-inch tires, and specially designed aerodynamic wheels. Additionally, the car incorporates multi-headlamps to improve visibility during nighttime driving.