Toyota Unveils Multi-Technology Strategy at Goodwood Festival

Toyota Unveils Multi-Technology Strategy at Goodwood Festival

Toyota is set to unveil its comprehensive multi-path technology strategy aimed at reducing CO2 emissions and achieving carbon neutrality at the 2024 Goodwood Festival of Speed, scheduled for July 11-14.

This event will also feature Toyota’s impressive lineup of race, rally, off-road, and high-performance road cars, demonstrating how their motorsport engagement is directly contributing to the development of superior road cars.

The reigning World Champions, TGR-WRT, will showcase both the GR YARIS Rally1 HYBRID and Rally2 WRC cars at the festival, held at the historic Goodwood House in Sussex, England. The GR YARIS Rally2, which debuted in the second tier of the WRC this year, is supplied by TGR to customer teams.

Toyota’s involvement at the highest level of international motorsport continues to yield valuable knowledge and expertise, supporting its mission to develop better road cars.

This expertise will be evident in the new GR Yaris at Goodwood, a high-performance hatchback featuring more power, sharper handling, and an optional new eight-speed GAZOO Racing Direct Automatic transmission.

TGR World Champion drivers Sébastien Ogier and Kalle Rovanperä will attend the festival for the official handover of their self-named GR Yaris special edition models. These exclusive versions of the new GR Yaris feature personalized input from the drivers, tuning the handling to their preferences and adding other custom features.

TGR-WRT’s Elfyn Evans is scheduled to attend the festival on Friday and Saturday, showcasing the GR YARIS Rally1 Hybrid’s pace and handling. Rovanperä will also demonstrate his drifting skills on Goodwood’s hill climb in his specially engineered GR Supra.

Toyota is exploring the potential of internal combustion engines running on alternative, carbon-neutral fuels, which could preserve the traditional excitement of motorsport driving. At Goodwood, Toyota will present the first European-built version of the new GR Yaris using hydrogen as a fuel.

The multi-technology theme extends to support vehicles, including the Hydrogen Fuel Cell Hilux Prototype. Developed by a Toyota-led consortium in the UK, this version of the legendary pick-up explores the potential for fuel cell technology in light commercial vehicles.

Additionally, the Corolla Commercial, another British-made model, will showcase the efficiency benefits of hybrid power in the van market.

TGR’s formidable GR DKR Hilux Evo T1U will tackle all three of the festival’s routes – the hill climb, rally stage, and off-road course. Leading crews from the 2024 FIA World Rally-Raid Championship, including Lucas Moraes and co-driver Armand Monleon, along with Seth Quintero and partner Dennis Zenz, will be in attendance.

Lastly, TGR-UK’s British Touring Car Championship Corolla will be in action on the hill climb, having already achieved multiple podium finishes and a race win in this year’s BTCC series.

Toyota’s showcase at the Goodwood Festival of Speed promises to be a thrilling demonstration of innovation, performance, and the company’s commitment to a carbon-neutral future.