At the Made on YouTube 2025 event, YouTube unveiled a range of innovative artificial intelligence (AI) tools and monetization features designed to make content creation easier, boost engagement, and strengthen collaboration between creators and businesses.
One of the biggest updates comes to YouTube Shorts, where Google is integrating its advanced DeepMind Veo 3 Fast generative technology.
This AI-powered tool allows creators to add realistic backgrounds, restyle motion effects, introduce props, and even generate quick edits from raw footage. Another highlight is the speech-to-song feature, which can instantly transform dialogue into a soundtrack, making Shorts more dynamic and engaging.
YouTube also announced Ask Studio, a conversational AI assistant that helps creators streamline their workflow. The tool provides personalized suggestions, supports A/B testing for improved engagement, and even offers auto-dubbing to reach wider audiences across different languages.
For live streamers and podcasters, YouTube is rolling out specialized tools to improve fan interaction and increase visibility. Podcasters, in particular, will benefit from AI support that automatically cuts Shorts and clips from long episodes. Meanwhile, the Veo tool can generate fully customizable videos directly from audio files, giving podcasts a new visual dimension.
On the monetization front, YouTube is strengthening opportunities for creators to work with brands. Soon, direct links to brand websites can be added within Shorts, making it easier for audiences to shop and explore products. In addition, YouTube Shopping will expand into more markets by 2026, with AI-driven product tagging to simplify integration for merchants and creators alike.
These upgrades reflect YouTube’s ongoing commitment to empowering creators with smart tools and revenue opportunities. By combining AI innovation with expanded monetization, the platform aims to keep pace with the growing digital economy and evolving audience demands.
The rollout of these new tools and features is scheduled to begin gradually at the end of 2025 and will continue into early 2026. Creators worldwide can expect a more streamlined, engaging, and profitable YouTube experience in the near future.