YouTube Premium subscribers across Europe are experiencing significant price hikes in their individual and family plans.
While initial reports of these increases primarily come from European countries, YouTube has quietly announced that the price adjustment will soon extend globally. Subscribers are already receiving emails informing them of the new pricing structure, set to take effect in November.
For instance, in Belgium, the Netherlands, and Italy, YouTube Premium’s family plan will now cost €26 per month, up from €18.
Individual plans will increase from €12 to €14. In Switzerland, the price for the family plan will rise to CHF 34, up from CHF 24, while in Sweden, subscribers will see their monthly fees jump from SEK 179 to SEK 279.
Although YouTube has not yet released a comprehensive list of countries affected by this price change, it is anticipated that more regions will follow. Subscribers are advised to check their email inboxes for updates on the upcoming pricing changes.
The steep price increase has raised concerns, particularly among users who rely on YouTube Premium primarily for its YouTube Music service. Some Reddit users have expressed frustration, pointing out that YouTube Premium is now becoming one of the most expensive streaming platforms.
Comparatively, Spotify’s family plan costs around €18 per month on average across Europe, while its individual plan is priced at approximately €11. Apple Music also offers a more affordable alternative, with pricing similar to Spotify, charging €1 less for family plans.
As YouTube Premium prices continue to rise, it remains to be seen how subscribers will respond to these changes, especially with more affordable music streaming options available. Keep an eye on your email for further updates regarding YouTube Premium’s pricing.
The global price hike for YouTube Premium, particularly in Europe, is drawing significant attention and concern from subscribers, especially those using the service mainly for YouTube Music. With prices surpassing competitors like Spotify and Apple Music, users may start reconsidering their subscriptions.
As the changes roll out, it will be interesting to see how YouTube addresses these concerns and whether subscribers will stay loyal despite more affordable alternatives. Keep an eye on updates and emails from YouTube for any additional pricing details.
