Karachi, December 4, 2024 – YouTube has revealed its End-of-Year List 2024, highlighting the platform’s most popular videos and creators in Pakistan. The list reflects the nation’s diverse digital consumption habits and celebrates the content that resonated with audiences this year.
Spanning three categories—Top Trending Videos, Top Music Videos, and Top Creators—the lists offer insights into Pakistan’s growing YouTube landscape. The platform saw a 60% surge in local content uploads, showcasing the increasing contributions of Pakistani creators.
The Top Trending Videos category underscores Pakistan’s love for storytelling and entertainment. Local dramas dominated the list, with “Ishq Murshid”, “Jaan Nisar”, and “Kabhi Main Kabhi Tum” taking the top three spots. Meanwhile, action-packed South Indian films such as “Tiger Nageswara Rao” and Ram Pothineni’s “SKANDA” highlighted viewers’ enthusiasm for gripping cinema.
In the Top Music Videos category, music’s unifying power shone through. A mix of global hits and local chartbusters showcased diverse musical preferences. The top three tracks—a Punjabi sensation, a Bollywood blockbuster, and a soulful Pakistani ballad—captured audiences across borders, demonstrating music’s ability to transcend language barriers.
The Top Creators list celebrated individuals driving YouTube’s vibrant content ecosystem. Channels like Rajab’s Family, Anaya Eeshal Family, Arshad Reels, and Dr. Imtiaz Ahmad exemplify the platform’s versatility, offering family vlogs, lifestyle tips, and educational content. Notably, the number of Pakistani creators earning over PKR 10 million annually increased by 25%, highlighting YouTube’s role in fostering entrepreneurship.
Farhan Qureshi, Google’s Country Director for Pakistan, emphasized the global appeal of Pakistani creators, noting that 65% of watch time for local content comes from international viewers. “Our creators are captivating the world with their talent and passion. With advancements in AI, we’re excited about how they’ll elevate content creation and deepen connections with audiences. The future of digital entertainment in Pakistan is incredibly promising,” he remarked.
As 2024 concludes, YouTube’s celebration of its creators and content underscores the platform’s integral role in shaping Pakistan’s digital entertainment landscape.