In celebration of Pride Month, Apple has unveiled its 2025 Pride Collection, highlighting its ongoing commitment to the LGBTQ+ community through bold new designs and meaningful support.
The collection includes the new Pride Edition Sport Band for Apple Watch, a vibrant Pride Harmony watch face, and a dynamic iPhone and iPad wallpaper—each designed to reflect the strength, diversity, and beauty of LGBTQ+ communities worldwide.
At the heart of this release is the Apple Pride Edition Sport Band, now available for order on apple.com and through the Apple Store app. Featuring an artful mosaic of multicolored stripes in various shapes and sizes, the band is meticulously handcrafted. Each one is created using a unique compression-molding technique, ensuring that no two bands are exactly alike. This distinctive process symbolizes individuality and mirrors the diverse identities within the LGBTQ+ community. Apple takes pride in this level of craftsmanship, reinforcing that uniqueness should always be celebrated.
Complementing the band, the new Pride Harmony watch face brings movement and color to your wrist. As users raise their wrists, colorful rainbow stripes animate across the display, forming bold hour numerals. Meanwhile, the iPhone and iPad Pride wallpapers offer a similarly interactive experience, with shifting colors that respond to device activity such as locking and unlocking.
These designs will be released alongside the upcoming software updates—watchOS 11.5, iOS 18.5, and iPadOS 18.5—ensuring seamless integration across Apple devices. Apple’s consistent participation in Pride celebrations extends beyond design; the company is also proud to financially support a number of LGBTQ+ organizations working to promote equality and inclusion.
The Pride Edition Sport Band retails for $49 (U.S.) and will be available in three sizes—40mm, 42mm, and 46mm—with options for both S/M and M/L lengths. Starting next week, it will be in stock at Apple Store locations and authorized resellers worldwide.
With the 2025 Pride Collection, Apple reinforces its message of visibility, support, and pride for the LGBTQ+ community, combining expressive design with a powerful commitment to inclusion. This year’s collection isn’t just an accessory—it’s a statement of unity, equality, and pride in every form.