Ford has recently unveiled its fresh, global Ford Performance branding, featuring a more streamlined and simplified appearance that will be showcased on all their racing vehicles.
This updated and captivating identity aims to establish Ford Performance as a remarkable lifestyle brand that embodies a sporting mindset.
The enhanced Ford Performance emblem has been designed for seamless integration across diverse settings and platforms, including car liveries, merchandise and apparel, display assets, parts and accessories, as well as advertising. This rebranding effort by Ford is expected to boost the visibility and appeal of their racing division.
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Accompanied by the global Ford Performance branding, Ford has also announced the inclusion of the Ford Mustang in the prestigious FIA GT3 category. The remarkable race car, based on the Mustang Dark Horse model, is set to make its debut on the international racing scene in 2024.
The Mustang GT3 showcases an impressive race livery, designed by renowned motorsports expert Troy Lee, which prominently features the iconic Ford Performance logo.
Ford Performance has cultivated strong partnerships with Multimatic and M-Sport, both of which played vital roles in the development of the iconic Ford GT.
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These esteemed collaborators will contribute their expertise to the production and support of the Mustang GT3s. M-Sport, a highly accomplished team with two championship victories in the World Rally Championship, will assemble the high-performance pony’s engines. These engines are developed by Ford Performance and are based on the 5.4-liter Coyote platform.
The first customer team to express their official intent to participate in the 2024 World Endurance Championship season and the renowned 2024 24 Hours of Le Mans with the Mustang is Proton Competition.
By taking on the legendary 24 Hours of Le Mans in June 2024, the esteemed Ford Mustang GT3 will demonstrate its prowess and solidify its status as one of the most renowned sports cars to compete in this iconic endurance race.
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