In recent years, Chinese smartphone manufacturers have taken significant steps to protect users’ eye health, incorporating low blue light certifications and implementing high-frequency PWM (Pulse Width Modulation) dimming in their OLED displays. Meanwhile, Google has lagged behind in this area—its Pixel devices have long been criticized for using relatively low PWM rates, which can cause eye strain or headaches in sensitive users.
However, this may finally change with the upcoming Google Pixel 10 series. According to a recent report, Google is expected to address this oversight by integrating a high-frequency PWM dimming panel in its next-generation flagships. While the exact frequency hasn’t been confirmed, even the mention of an upgrade strongly suggests a major improvement over the current models.
For those unfamiliar, PWM dimming is a method used in OLED screens to control brightness by rapidly turning the display on and off. The problem is that lower PWM frequencies, especially under 200Hz, can create noticeable flickering. While most users don’t consciously perceive this flicker, individuals who are sensitive to it may experience discomfort, including headaches, eye fatigue, and even dizziness. Therefore, moving to a higher PWM rate—such as 1,440Hz or above, now standard on many Chinese phones—would be a meaningful change for Pixel fans affected by these issues.
While this may not be a headline-grabbing display innovation like a higher refresh rate or a foldable screen, it’s nonetheless a significant quality-of-life upgrade. If the Pixel 10 series does arrive with high PWM dimming, it will be the first time Google has made a conscious effort to reduce flicker-induced discomfort on its smartphones. It would also bring Pixel phones closer to the competition in terms of display comfort and eye safety.
Ultimately, this rumored display enhancement shows that Google may finally be listening to long-standing user concerns. While the change may seem small on the surface, it reflects a growing awareness of user wellness and marks an important step forward in making the Pixel lineup more inclusive for everyone—especially those with sensitivity to display flickering.