Meghan Markle has delighted fans with an exciting video message, coinciding with Prince Harry’s return home after the successful conclusion of the Invictus Games 2025 in Canada. The Duchess of Sussex took to her official Instagram page to share some uplifting news regarding her evolving business venture.
In her video message, Meghan revealed a significant update about her lifestyle brand, which was previously known as American Riviera Orchard. The former Suits actress announced that the brand has undergone a transformation and will now be called As Ever. The announcement sparked enthusiasm among her followers, who expressed excitement over the fresh direction of her project.
The video was accompanied by a heartfelt caption: “Some of you may have heard whispers about what I’ve been creating. In two weeks, my series on @Netflix launches — but there’s something else I’ve been working on.”
Meghan continued, “I’m thrilled to introduce you to As Ever — a brand that I created and have poured my heart into. ‘As ever’ means ‘as it’s always been’ or, as some say, ‘in the same way as always.'”
Reflecting on her journey, Meghan connected the new brand to her earlier passion project, The Tig, a lifestyle blog she ran before marrying Prince Harry. “If you’ve followed along since my days of creating The Tig, you’ll know this couldn’t be truer for me. This new chapter is an extension of what has always been my love language — beautifully weaving together everything I cherish: food, gardening, entertaining, thoughtful living, and finding joy in the everyday.”
Meghan concluded the message with a promise to keep her fans engaged as the brand’s launch approaches. “I will keep sharing behind-the-scenes tidbits with you here as we ramp up to launch, and I can’t wait for you to get your hands on everything we’ve been creating. Sending lots of love… As ever, Meghan.”
The announcement has already garnered widespread attention, with many eagerly anticipating the launch of As Ever. Meghan’s commitment to promoting simple joys and authentic living continues to resonate with her global audience, making this new venture one to watch.