Central bank expands digital payments initiative to 96 cattle markets across Pakistan
The State Bank of Pakistan has launched a nationwide “Go Cashless” campaign for Eid-ul-Azha 2026 aimed at promoting secure and convenient digital transactions in cattle markets across the country.
The initiative is part of the central bank’s broader strategy to reduce reliance on cash and accelerate digitization of Pakistan’s payment ecosystem.
During Eid-ul-Azha, cattle markets witness massive commercial activity, with a large volume of transactions traditionally conducted through cash payments.
Recognizing the opportunity to enhance digital financial inclusion, the SBP has continued expanding its seasonal campaign to encourage the use of electronic payment channels in cattle markets.
According to the central bank, the 2026 campaign has been significantly expanded, with coverage increasing to 96 cattle markets nationwide compared with 54 markets covered in 2025.
Under the initiative, 22 participating banks will establish dedicated camps and kiosks in assigned cattle markets to facilitate digital payments for buyers and sellers.
The banks will onboard cattle traders, transporters, and related service providers onto digital platforms through account opening services and QR code-based payment solutions.
To support higher transaction activity during the Eid season, the SBP has also introduced temporary relaxations on transactional and account balance limits from May 14, 2026 to June 5, 2026.
In addition, mobile banking vans, automated teller machines (ATMs), and cash deposit machines (CDMs) will be deployed where feasible to improve access to financial services in and around cattle markets.
The SBP encouraged the public to use digital payment channels including mobile banking applications, branchless banking wallets, Raast services, and QR code payments for Eid-related transactions.
The central bank said digital payments provide greater convenience and security while reducing risks associated with carrying large amounts of cash.
It added that wider adoption of digital transactions would contribute to building a more transparent, efficient, and inclusive financial ecosystem in Pakistan.
Financial analysts said the initiative could help boost digital payment adoption among small traders and rural communities during one of the country’s busiest seasonal trading periods.