ISLAMABAD, April 14, 2026 — Pakistan’s corporate regulator has granted a license to KOKO Tech Pakistan (Private) Limited, a unit backed by Alibaba Group, to operate a Buy Now Pay Later (BNPL) business in the country, the regulator said on Tuesday.
The Securities and Exchange Commission of Pakistan said the move is expected to boost digital lending and expand access to consumer financing, particularly for underserved segments such as young users, freelancers and small businesses.
In a statement, the regulator said KOKO Tech Pakistan would leverage advanced artificial intelligence-based credit assessment systems and digital infrastructure to offer data-driven lending solutions in the growing BNPL segment.
“This initiative will enhance access to credit for segments that remain underserved by traditional banking channels,” the statement said.
Officials added that the entry of a global technology player is likely to support small and medium-sized enterprises (SMEs), promote e-commerce growth and accelerate Pakistan’s transition toward a technology-driven financial ecosystem.
SECP Chairman Akif Saeed said the development reflects Pakistan’s growing appeal as a destination for international investment, citing increasing digital adoption and improvements in the regulatory environment.
The regulator said the licensing of the Alibaba-backed firm represents a direct inflow of foreign investment into Pakistan’s financial sector and is expected to enhance competition and innovation in digital financial services.
Market participants said BNPL services are gaining traction globally as consumers increasingly shift toward flexible, short-term financing options for online and retail purchases.
Analysts noted that the success of such platforms in Pakistan will depend on effective risk management, regulatory oversight and consumer adoption.
The SECP said it remains committed to facilitating innovation while ensuring financial stability and consumer protection in the evolving fintech landscape.