Amazon Introduces AI-Powered Search for Fire TV Devices

Amazon Introduces AI-Powered Search for Fire TV Devices

Amazon has unveiled a cutting-edge AI-powered search feature for its Fire TV devices, revolutionizing how users discover new content.

This innovative enhancement leverages artificial intelligence to provide personalized TV show and movie recommendations through natural language interactions with Alexa.

With this new feature, Fire TV users can ask Alexa for streaming content recommendations as they would a knowledgeable friend, utilizing complex and nuanced language. This allows for highly specific searches based on topic, genre, plot, character, actor, and even quotes. For instance, you can ask:

“Alexa, show me movies about dog and human friendships.”

“Show me psychological thrillers with surprise endings.”

“What movie has the line, ‘You’re killing me, Smalls?’”

Ten years ago, Fire TV revolutionized content search with voice commands. Today, it reinvents the experience by integrating an Amazon-built large language model (LLM), making content discovery more intuitive and personalized. This AI enhancement ensures that recommendations are tailored to individual preferences and include options from Prime Video and other streaming subscriptions, highlighting available free content.

Getting Started: Using Fire TV’s AI-Enhanced Search

To utilize this new feature, simply interact with Alexa using natural language. Here are some examples to get you started:

Search by topic: “Find sci-fi TV shows about time travel,” or “Show me classic comedy series about roommates.”

Search by genre: “Find Korean horror films,” or “Find me medical drama shows.”

Search by plot: “Find the mystery movie set on a private island,” or “Show me movies where people get sucked into a video game.”

Search by quote: “What movie has the line, ‘Life is like a box of chocolates?’” or “Find me the show where someone says, ‘Winter is coming.’”


The new Fire TV search experience is currently rolling out to customers in the U.S. in English on select Fire TV devices running FOS6 and later. It will be available on all eligible Fire TV devices in the U.S. in the coming weeks, promising a smarter and more engaging way to explore entertainment content.