Angelina Jolie has partnered with Tom Ford Beauty, making history as the brand’s first-ever celebrity ambassador.
The Hollywood star, known for her elegance and humanitarian efforts, will be the face of the luxury brand’s new Runway Lip Color campaign, set to launch in September.
Jolie’s involvement in the campaign marks a significant moment for both the actress and the brand. As a longtime fan of Tom Ford Beauty, she expressed her admiration for the brand’s iconic Scarlet Rouge shade, stating, “It’s a beautiful color and texture. A good red lip needs little else. It’s worn with intention. That was part of the discussion.”
Tom Ford Beauty’s president and CEO, Guillaume Jesel, shared the reasoning behind choosing Jolie for this prestigious role. “She appeals to a broad demographic and has global appeal. We are branded very internationally and are well diversified around the world. And her appeal to Gen Z is very interesting,” Jesel explained.
He emphasized that the connection between film and beauty is a natural fit, and Jolie’s presence adds a unique dimension to the brand’s identity.
“Lip is the ultimate fashion accessory,” Jesel continued, “It’s a carrier of the brand DNA, and it is at the core of the brand identity.”
Tom Ford Beauty has always been synonymous with luxury and style, and this collaboration with Jolie is expected to resonate with a diverse audience, from seasoned beauty enthusiasts to younger, trend-conscious consumers.
The new Runway Lip Color line, featuring Jolie, is poised to be a must-have in the world of high-end beauty.
For those interested in adding a touch of Tom Ford’s luxury to their beauty routine, the lipsticks from the brand are typically priced at $62, with accompanying pencils retailing for $46. This partnership with Jolie is expected to further elevate the brand’s status in the competitive beauty market, making it a landmark moment in both her career and the brand’s history.
