In a bold move to expand its electric vehicle footprint, Kia has officially confirmed the launch of an all-electric pickup truck tailored specifically for the North American market.
The announcement, made during the company’s 2025 CEO Investor Day, silences speculation around the Kia Tasman — the gasoline and diesel-powered pickup — which will not be released in the United States or Canada. Instead, consumers can expect a purpose-built EV truck that merges rugged utility with next-generation technology.
Though the name of the model is still under wraps, Kia revealed exciting details about what it calls an “innovative model.” This EV truck will be built on a brand-new electric platform, emphasizing segment-leading interior space for both passengers and cargo.
With this approach, Kia is clearly targeting the competitive midsize truck segment, aiming to rival heavyweights like the Toyota Tacoma, Ford Ranger, and Jeep Gladiator. CEO Ho Sung Song previously hinted at these ambitions during the Seoul Mobility Show, suggesting this EV truck will be a game-changer.
Kia isn’t just chasing sustainability. The electric pickup is engineered to deliver real off-road capabilities, featuring a robust towing system to meet the demands of adventurous drivers.
It will also come equipped with advanced infotainment and safety technologies, promising a connected and modern driving experience suitable for both city life and rugged terrain.
In terms of production, Kia is aiming for big numbers — targeting annual sales of 90,000 units and a 7% market share over the mid to long term.
To support these goals and avoid import tariffs like the U.S. “Chicken Tax,” the EV truck is likely to be built in the United States. Industry insiders suggest the Hyundai Motor Group Metaplant America (HMGMA) in Georgia as a potential manufacturing site.
This facility already produces the Ioniq 5 and Ioniq 9, with another Kia EV model planned for 2026. Alternatively, Kia’s existing plant in West Point, Georgia — Kia Manufacturing Georgia (KMMG) — remains a viable option.
Adding to the anticipation, a heavily camouflaged Kia electric truck prototype was spotted testing in California last year, giving a sneak peek at the development underway.
Meanwhile, the Tasman pickup is still on track for markets like Korea, Australia, and emerging regions, with Kia targeting 80,000 annual sales and a 6% market share.
Kia’s EV truck announcement signals a significant step toward electrifying the pickup market in North America — a space long dominated by combustion engines. Stay tuned as more details unfold about Kia’s bold leap into electric pickups.