Selena Gomez is giving fans an exclusive chance to own rare and sentimental memorabilia from her career through her highly-anticipated 12 Days of Rare Stuff campaign.
This initiative, launched in collaboration with her beauty brand Rare Beauty, features a series of personal items made available at dramatically reduced prices, creating a frenzy among her loyal supporters.
One of the most surprising offerings so far has been Selena Gomez’s iconic Wizards of Waverly Place wand, which was sold for just $4 on her official website. This unexpected sale thrilled longtime fans of the hit Disney Channel series, as the wand remains one of the most recognizable props from her time playing Alex Russo.
Selena Gomez’s campaign has already seen the release of several highly coveted items. On the first day, she sold a custom Jacquie Aiche diamond ring—originally priced at $3,250—for only $12. The sale of her Wizards of Waverly Place wand quickly gained widespread attention, with many fans reminiscing about her Disney days and expressing excitement over the chance to own a piece of television history.
The Rare Beauty founder had previously shared that she kept her wand framed as a special keepsake from her time on the beloved show, making its sale an unexpected and sentimental moment for both Gomez and her followers. This campaign coincides with the recently announced Wizards of Waverly Place reboot, in which Selena Gomez is set to reprise her role as Alex Russo, further fueling nostalgia among her fans.
By offering these items at such low prices, Selena Gomez is showing her appreciation for her dedicated fanbase while reflecting on her journey from a Disney star to a globally recognized music and beauty mogul. Her 12 Days of Rare Stuff campaign not only celebrates her past but also highlights her evolution as an artist and entrepreneur.
As anticipation builds, fans eagerly await what other surprises Selena Gomez will unveil in the coming days. With each reveal, she continues to strengthen her bond with her audience, making this campaign a true celebration of her career and legacy.