Spotify has confirmed another price hike for its premium plans. Starting next month, the leading music streaming service will increase the cost of its premium subscription to $11.99 per month, up from the current $10.99.
Changes will also affect the Duo and Family plans. The Duo plan, which allows two users to share a subscription, will see a $2 increase, bringing the monthly cost to $16.99. The Family plan, which supports up to six users, will rise by $3 to $19.99 per month.
Notably, the Student plan remains unchanged at $5.99 per month, offering some relief for college and university users.
For now, these adjustments are specific to the US market, but it is expected that similar increases will roll out to other Western markets in the near future.
This new pricing strategy positions Spotify as more expensive than Apple Music in the US, where Apple continues to charge $10.99 and $16.99 for its individual and family plans, respectively.
The pricing adjustment could prompt Apple Music to reconsider its own pricing structure. Historically, the two streaming giants have closely mirrored each other’s pricing, reflecting the competitive nature of the industry.
Spotify’s decision to raise prices comes on the heels of a strong financial performance. The company reported a 20% increase in revenue and a 14% growth in premium subscribers, indicating robust user engagement and market presence. This follows a previous price increase in July, when the premium plan price was raised from $9.99 to $10.99.
While the price hike may be unwelcome news for subscribers, it underscores Spotify’s strategy to capitalize on its growing success and market dominance. As the company continues to expand its offerings and enhance its user experience, it remains to be seen how competitors and consumers will respond to these changes.
