In a recent development, Google has revealed an updated brand identity for its renowned mobile operating system, Android.
After nearly four years, Android is set to introduce a fresh look, featuring a new wordmark and a three-dimensional rendition of its iconic robot head.
The new wordmark departs from the previous style by capitalizing the letter “A,” a departure from the previous all-lowercase approach. The font also brings back the rounded shapes of the futuristic 2008 and more subdued 2014 wordmarks, with the “n” and “r” adopting a perfectly rounded form.
As for the robot head, Google has chosen to replace the flat design with a dynamic three-dimensional version, making it more visually prominent and distinctive.
The first glimpse of the 3D robot heads was observed during CES 2023, where they were displayed alongside the lowercase “android.” Google showcased several expressive iterations of the robot head, utilizing different materials such as a tire to represent Android Auto.
The updated robot figure made another appearance at I/O 2023, featuring diverse designs and materials like a disco ball, as Google described Android as the “Most expressive OS.”
The new wordmark and 3D robot head were initially presented together in an advertisement highlighting Android’s first-party apps on the Samsung Galaxy S23 Ultra and Flip 4.
Google has officially confirmed this “new brand identity” and has hinted at sharing more details in the near future.
Google has already begun showcasing certain elements of the updated brand identity in various contexts, including its CES booth earlier this year and campaign materials like digital and banner ads. Further information will be revealed in the coming months.
It is expected that the new logo will appear on the boot screen of all Android devices, replacing the current “Powered by Android” branding. The timing suggests that Google may introduce this update alongside the release of Android 14 later this year.
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