Suzuki to Close Thailand Plant by 2025, Shifts Strategy

Suzuki to Close Thailand Plant by 2025, Shifts Strategy – Suzuki Motor Corporation has opted to close the doors of Suzuki Motor (Thailand) Co., Ltd. (SMT) by the year’s end in 2025, as part of its comprehensive review of the global production framework.

This strategic maneuver reflects Suzuki’s proactive stance in navigating the automotive industry’s ever-changing landscape.

In response to Thailand’s eco-car initiative introduced in 2007, Suzuki pursued participation and subsequently established SMT in 2011, following official approval.

The plant, which commenced operations in 2012, boasted an annual production capacity of around 60,000 units, serving both local demands and international exports.

However, amidst the accelerating global push towards carbon neutrality and electrification, Suzuki has undertaken a thorough reassessment of its production footprint, leading to the decision to wind down operations at SMT.

Despite the impending closure of its manufacturing facility, Suzuki remains steadfast in its commitment to servicing its loyal Thai customer base. Post-closure, SMT will continue its robust sales and after-sales support operations by sourcing completely built-up units (CBUs) from Suzuki’s production facilities across the ASEAN region, as well as from Japan and India.

Furthermore, Suzuki aims to align with Thailand’s ambitious carbon neutrality objectives by introducing an array of electrified models, including hybrid vehicles, thereby contributing to the nation’s sustainability agenda.

For those curious about Suzuki Motor (Thailand) Co., Ltd., here are some key details: the company was established in August 2011 and commenced production in March 2012 at its location in Pluakdaeng, Rayong Province. With an initial capital investment of 12,681.87 million baht, fully funded by Suzuki, the facility employed approximately 800 dedicated individuals.

Notable models produced at SMT include the Swift, Ciaz, and Celerio. In the fiscal year 2023, the plant achieved a production output of 7,579 units, with sales reaching 10,807 units domestically and 1,272 units for export.

Suzuki’s decision to close SMT underscores its proactive approach to adapting to market dynamics while reaffirming its commitment to customer satisfaction and environmental stewardship.