Islamabad, February 16, 2024 –TikTok and the Pakistan Cricket Board (PCB) have announced a groundbreaking collaboration for the upcoming HBL PSL 9, aiming to provide cricket fans with an unprecedented and immersive experience of the country’s most beloved sporting event.
This collaboration marks a significant step towards bringing cricket enthusiasts closer to the action through engaging content. Throughout HBL PSL 9, TikTok will take center stage in delivering exclusive behind-the-scenes moments, player interviews, post-match analysis, and more, directly to fans across the globe, as stated in an official news release.
The official TikTok account for HBL PSL, @thepsl, boasts an impressive close to 2 million followers. In the last two seasons, over 2.47 million pieces of content have been published using the popular hashtag #HoJaJazbaati. For this season, the official hashtag is #KhulKeKhel, signifying the spirit of open and exciting cricket.
Saif Mujahid, TikTok’s Head of Content Operations and Marketing in Pakistan, expressed the platform’s excitement about the collaboration, stating, “TikTok is excited to collaborate with PCB for HBL PSL Season 9. We are committed to delivering an unparalleled experience for cricket fans, providing them with access to exciting content and immersive storytelling throughout the tournament.”
Salman Naseer, Chief Operating Officer of PCB, shared his thoughts on the collaboration, stating, “TikTok’s collaboration with PCB reflects our shared commitment to engaging cricket fans through innovative and compelling content. As we gear up for another thrilling season of HBL PSL, we look forward to leveraging TikTok’s platform to bring fans closer to the action and excitement of the tournament.”
Throughout HBL PSL Season 9, fans can actively participate in the excitement by using official hashtags such as #HoJaJazbaati, #PSLFanzone, #PSLTopPicks, #CricTok, #NawaAayaSoneya, #PSLKiYaadein, and #JashaneCricket. TikTok will introduce special HBL PSL filters, curated playlists, and a dedicated HBL PSL search hub within the app, allowing fans to fully immerse themselves in the tournament experience.
The collaboration between TikTok and PCB signifies the growing importance of social media platforms in enhancing fan engagement and expanding the reach of sporting events. As HBL PSL Season 9 unfolds, cricket enthusiasts can anticipate an even more dynamic and interactive connection with their favorite players and the excitement on the field, courtesy of TikTok’s innovative approach to content delivery.
