Islamabad: In a groundbreaking partnership aimed at transforming the digital payments landscape in Pakistan, easypaisa, the country’s premier digital financial services platform, and Knorr, Unilever’s flagship food brand, have joined hands to pioneer innovation.
This collaboration marks a significant leap forward in the ongoing efforts to modernize and streamline sampling initiatives, representing a convergence of technology and consumer convenience. By harnessing the strengths of easypaisa’s robust digital payment platform and Knorr’s extensive brand presence, the partnership aims to deliver unparalleled value to customers nationwide.
Implemented initially across 20 marketplaces spanning 14 cities, including Karachi, Lahore, Islamabad, and Faisalabad, the initiative introduces an interactive Wheel of Fortune (WOF) game to digitalize the product sampling process. Customers purchasing two packs of Knorr Chotu from participating outlets will have the chance to engage with the game, offering them opportunities to win exclusive gifts such as easypaisa ‘peel & win’ voucher codes and additional Knorr Chotu packs.
Redeeming the easypaisa vouchers is a seamless process, requiring customers to scan the QR code provided on the ‘peel & win’ vouchers. Upon successful scanning, customers will be directed to the easypaisa app, where they can enter their unique voucher code within the Knorr branded module. Subsequently, customers will receive Rs. 50 in their easypaisa account balance upon successful redemption.
To ensure continuous improvement and gather valuable insights, a digital customer feedback form will be integrated within the easypaisa app, allowing users to provide real-time feedback on the product and the activity. This commitment to a customer-centric approach underscores the dedication of both easypaisa and Knorr to delivering exceptional experiences.
Expressing enthusiasm for the partnership, Hani Haider, Head of Growth and Analytics at easypaisa & TMB, remarked, “We are excited to partner with Knorr (Unilever) in this pioneering initiative. This collaboration underscores our shared commitment to harnessing the power of collaboration and technology to drive innovation and create exceptional customer experiences. By combining our expertise, we are confident in our ability to set new industry benchmarks and create a digital ecosystem that benefits all Pakistanis.”
Echoing this sentiment, Javed Jafri, Head of Media, Digital, and Data at Unilever Pakistan, commented, “We are equally excited to partner with easypaisa, this is the future fit partnership for our brand Knorr. easypaisa will help us unlock the masses across the key Knorr towns and also help us build long-term relationships with our consumers. Knorr & easypaisa have set the new benchmark for the industry.”
With over 40 million registered mobile accounts and growing, easypaisa has achieved a remarkable milestone by becoming the first Pakistani financial app to surpass 10 million active app users. This achievement solidifies easypaisa’s position as a trailblazer in Pakistan’s fintech landscape, driven by its unwavering commitment to fostering financial inclusion through technology and collaboration.
