BMW Group has taken the wraps off its groundbreaking BMW Vision Neue Klasse at the IAA Mobility 2023 International Motor Show in Munich, offering a glimpse into the future of its core BMW brand’s vehicles.
This visionary concept represents a bold step forward in automotive design and sustainability, emphasizing simplicity and elegance.
Sleek and Timeless Design: A New BMW Aesthetic
The exterior of the BMW Vision Neue Klasse sets the stage for the next generation of BMW vehicles. Its clear, elegant, and timeless design features powerful wheel arches, a retracted greenhouse, and the distinctive “shark nose” front-end.
The 21-inch aerodynamic wheels pay homage to motorsports, while the luminous “Joyous bright” exterior paintwork exudes a friendly and future-oriented personality. Sustainability takes center stage with a higher percentage of secondary raw materials and optimized recycling.
Innovative Interaction: A Futuristic BMW Experience
Inside, the BMW Vision Neue Klasse offers a unique digital user experience with the next generation of BMW iDrive. Analogue controls are minimized, with interaction happening through the BMW Panoramic Vision, Central Display, and multifunction steering wheel buttons.
The BMW Intelligent Personal Assistant offers voice control for added convenience. BMW Panoramic Vision projects information directly into the driver’s line of sight, creating a shared user experience between the driver and front passenger.
Sustainable Innovation: Reducing the Carbon Footprint
This visionary vehicle showcases BMW’s commitment to sustainability. Manufactured at the Debrecen plant with minimal fossil fuel use and increased use of eco-friendly materials, the Neue Klasse leads the way in resource-efficient mobility.
The sixth-generation BMW eDrive technology enhances energy efficiency, offering faster charging and extended range. These innovations contribute to a 25% increase in overall vehicle efficiency.
A New Era of BMW Driving Pleasure
Electrification, digitalization, and circularity converge in the BMW Vision Neue Klasse, reflecting BMW’s vision for a sustainable future. This revolutionary vehicle promises a rich digital experience, emission-free driving, and a long-term commitment to circular economy principles.
The BMW Vision Neue Klasse marks the beginning of an exciting new era of BMW driving pleasure, ensuring the iconic brand continues to thrill generations to come.
