Jazz, Pakistan’s leading digital operator and a subsidiary of the VEON Group, has announced a partnership with Infobip, a global cloud communications provider, to offer a one-window communication suite to Jazz Partner Enterprises.
The partnership agreement was signed at the Mobile World Congress 2023 (MCW23) in Barcelona.
The partnership agreement was signed at the Mobile World Congress 2023 (MCW23) Barcelona by Aamir Ibrahim, CEO, Jazz and Silvio Kutic, Infobip CEO.
This collaboration will allow Jazz Business to leverage Infobip’s Communication Platform as a Service (CPaaS) suite to provide a range of channels, including SMS, WhatsApp, Facebook Messenger, BiP, and others, for its B2B partners, thus enabling businesses to effectively design and tailor their messaging to their target audience through the right touchpoint.
This partnership will also help Jazz position itself as an agile company focused on incorporating cutting-edge technologies across all its business operations, including Digital Financial Services, Garaj Cloud, and Jazz xlr8.
Additionally, it supports the United Nations Sustainable Development Goals (SDGs) of Decent Work and Economic Growth and Industry, Innovation, and Infrastructure.
Silvio Kutic, Infobip CEO, said: “We are proud to partner with Jazz, which is at the forefront of driving digital transformation for enterprises and small businesses. We see this innovative collaboration as an exceptional fit for two partners committed to delivering superior digital omnichannel solutions for the Pakistani market moving forward.”
Last year, Jazz collaborated with Infobip to bring the country’s premier CPaaS service to the local market. Similarly, as a digital operator we also entered other strategic alliances geared towards personalizing customer interactions and services, securing data management systems, improving hardware management systems, scaling startups and integrating them into the local Fintech ecosystem.
Khurram Riaz, VP Marketing & Products, Jazz Business said: “In a digitally connected world, businesses today still rely heavily on SMS to communicate with their customers. While it’s undoubtedly valuable for its reliability, effectiveness and ubiquitous nature, today’s digital native customer is present across multiple touchpoints.
“Hence, an omnichannel approach is crucial for a unified customer experience (CX) throughout the journey. With the boundaries between virtual and physical communication getting blurred, organizations need to reengineer their communication strategies with customer experience and personalization at the heart of it.”
This joint venture positions Jazz as an agile company focused on incorporating cutting-edge technologies across all its business operations including Garaj Cloud, Jazz xlr8, and Digital Financial Services.
This partnership also delivers on United Nations Sustainable Development Goals (SDGs) 8 –Decent Work and Economic Growth; and 9 – Industry, Innovation and Infrastructure.
