Lahore, January 3, 2024 – In a strategic move to redefine its identity and mission, realme’s Founder and CEO, Sky Li, recently shared an open letter, designating 2024 as the “Year of Rebranding” for the tech company.
The letter provides insights into realme’s new vision, brand positioning, and overarching spirit, signaling a significant shift in its strategic development.
Evolution from “Opportunity-Oriented” to “Brand-Oriented”:
Founded in the competitive smartphone market, realme carved its niche by adopting a differentiation development strategy, catering cutting-edge technologies and designs to a global audience of young users. Over the past five years, the company has gained profound insights into the preferences of the younger generation, serving over 200 million users worldwide.
Moving forward, realme plans to transition from being “opportunity-oriented” to becoming “brand-oriented.” This shift will form the foundation of its strategic development, focusing on a more open and wide-reaching approach to connect with a broader demographic in various markets.
A Tech Brand Understanding Young Users:
The next phase for realme involves repositioning itself as a tech brand that better comprehends the needs of young users. Sky Li emphasized that this shift is not merely a redirection but an opening up of possibilities. The company aims to leverage its five-year brand assets and the recognition of its young user base to enhance its brand and product experiences.
Revised Mission for Future Development:
In alignment with its aspirations for the future, realme has revised its mission statement to succinctly capture its commitment. The new mission is to enable young users worldwide to enjoy tech experiences that exceed expectations. This revision reflects realme’s dedication to staying true to its original intention and its readiness to explore new possibilities and make breakthroughs.
Strategic Focus on Product, Technology, and Brand Strength:
Realme’s core competitiveness remains centered around three key areas: product strength, technological strength, and brand strength. To reinforce product strength, the company will adhere to its “Simply Better” and “No Leap, No Launch” strategies, clarifying the positioning of its three product lines: GT Series, Number Series, and C Series.
In terms of brand strength, realme will continue its user-centric approach, optimizing customer insight mechanisms to be more adaptive and responsive. This approach aims to implement new user insights directly into brand and product development, fostering a dynamic and three-dimensional brand experience.
New Slogan and Ongoing Commitment:
Realme introduces a new slogan, “Make it real,” while retaining the spirit of its iconic “Dare to Leap.” This new slogan underscores the company’s commitment to focus on young users, bringing tangible benefits to their lives and aligning with their spiritual pursuits and emotional values.
As realme embarks on this transformative journey, the company aims to evolve into a tech brand that genuinely understands and resonates with young users, marking the beginning of an exciting next chapter in its growth. The realme community and tech enthusiasts will undoubtedly keep a close eye on the unfolding developments throughout the year.
